Shekar G

Salesforce Administrator

CEAT Tyres LTD

Mumbai

04.2020 - 08.2021

Gathered business requirements through regular collaboration with stakeholders, and coordinated with cross-functional teams to streamline CRM processes.
Acted as a Salesforce Administrator and Implementation Consultant, managing the end-to-end Salesforce CRM setup and support.
Configured and customized the Customer Community and Knowledge Base to enhance customer self-service capabilities.
Implemented Territory Management, Assignment Rules, and Role Hierarchies to align the Salesforce structure with organizational needs.
Administered and monitored Salesforce CRM for the Sales Department, including the creation of Profiles, Roles, and the implementation of Record-Level and Field-Level Security.
Trained business users on their respective Salesforce modules and workflows, promoting efficient usage and self-sufficiency.
Designed a standardized sales process for consistent usage across service lines and divisions, based on sales and marketing inputs.
Created and managed custom reports and dashboards by geography and service line, providing actionable insights and analytics.
Conducted regular data quality audits, and delivered user training to drive adoption, and ensure data completeness and accuracy.
Customized Salesforce applications, including the setup of Standard and Custom Objects (Accounts, Contacts, Leads, Campaigns, Opportunities, Activities).
Enforced security best practices through organizational-level, object-level, and field-level security settings.
Designed flows, workflow rules, process builders, and email alerts to automate key business processes and improve productivity.
Facilitated data migration and synchronization using Apex Data Loader and Jitterbit Data loader, including mapping, document preparation, and validation.
Used Force.com IDE (Eclipse) for custom development and configuration of business logic and application behavior.
Provided post-implementation support, including report/dashboard creation, user access management, and day-to-day admin tasks.