Shekar Tippashetty
Sales & Marketing
Hyderabad,Telangana
Summary
Seeking Senior Level Managerial Strategic Sales & Marketing / Business Development assignments with a growth-oriented organisation, preferably in the FMCG Modern trade.
A dynamic professional with nearly 13 years of rich experience in Retail Business Development, Sales & Marketing, Product Launches & Promotions, Client Relationship Management, Channel Management, and Key Accounts Management. A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and accelerating business growth. Proven skills in managing teams to work in sync with the corporate set parameters & motivate them to achieve business and individual goals. Comprehensive experience cementing healthy relationships with clients for generating business and leading the workforce towards accomplishing business and corporate goals.
Overview
13
13
years of professional experience
4
4
Languages
Work History
Area Sales Manager
Parkash Beverages Pvt Ltd.
4 2023 - Current
- Company Overview: Authorised franchise for united spirits non-alcoholic brands
- Implementing competent strategies for boosting business to penetrate expatriates and expanding existing ones to meet pre-determined business objectives and targets
- Identifying new streams for revenue growth and developing marketing plans to build clients' preferences for products
- Conducting product presentations & promotional activities for market development & brand visibility
- Identifying and networking with financially strong and reliable distributors, Developing and appointing new business partners to expand product reach in the market, and coordinating with the dealers & distributors to assist them in promoting the product
- Assisting the partners to meet their business targets and achieve profitable ROI
- Developing relationships with key decision-makers in target organizations for business development
- Ensuring customer satisfaction by responding to customer queries and achieving service quality norms
- Managing activities pertaining to negotiating/ finalization of deals (techno-commercial) for smooth execution of sales & order processing
- Handling all aspects of brand management, viz
- Product type and quality assessment, pricing strategy, market placement, promotion strategy, market tie-ups and relationship management
- Development of new products and pack sizes in keeping with market requirements
- Brand performance and analysis of competition brands
- Implementing pre/post-launch sales promotional activities viz
- & Premise promotions & sourcing POS materials for brand building & market development
- Authorised franchise for united spirits non-alcoholic brands
Area Sales Manager
Foxtrot Beverages Pvt Ltd
02.2022 - 03.2023
- Handled all the Modern Trade, E-com, & Horeca in Andhra & Telangana
- Contributing 66% of the business of MT, GT, E-COM & Wine stores
- Handling 3 distributors in Telangana & Andhra
Area Sales Manager
Royal Dry Fruit Pvt Ltd
09.2019 - 01.2022
- Handled all the Modern Trade, Lmt, E-com, & Horeca in Andhra & Telangana
- Contributing 44% business of MT, E-COM & Horeca
- Handling 6 distributors in Telangana & Andhra
- Additional responsibility for the wholesale market in Andhra & Telangana
Area Sales Manager
Tong Garden Food Marketing (I) Pvt Ltd
05.2017 - 08.2019
- Handled all the MT, LMT, GT, Wholesales & Horeca in South India
- Tracking primary on a Weekly Basis and Secondary daily
- Monitored Sales and promotion activities of the region
- Achieved the given Target for all the years
- Accomplished many Dry & wet samples like Wasabi, Macadamia, Sakura plum & NutriOne Cereal drink in MT, LMT & A+ outlets
- Ensured maintenance of the data of all the Modern Trade & Horeca
Area Sales Manager
Nestle Specialty Foods Limited
02.2015 - 02.2017
- Company Overview: (Pearl Foods imported)
- The main course of work was to place all the personal products of Nestle & its importers under (the Pearl Foods imported) range
- Designing promo calendar monthly and Quarterly
- As Modern trade has evolved very rapidly the manager role has become very important for additional sales through organized retail sales
- As well as presenting the sales progression monthly and YOY growth
- Successfully launched many imported brands in my territory, Nescafe Gold, Nestle - Kit kat, Milo, Nido, Fox's, Nutro wafers, and Rani juice, at LMT, MT & GT
- (Pearl Foods imported)
Senior Sales Officer
Mapleleaf Distribution Pvt Ltd.
10.2012 - 01.2015
- Steering the activities of two distributors in Hyderabad and two at our stations, including Two SOs, one in Retail and the other in Modern Trade
- Overseeing local modern trades like Hyper City, Spencer’s, Nuts & spicy, Brow Tree & Heritage Fresh
- Handling A-class outlets in the Retail Market at Two distributor’s points
- Undertook Tracking Distributors primarily on a Weekly and daily as well as controlling of distribution network
- Managed Sales forecasting (preparing prima and secondary sales), achieving volume growth & promotion of institutional sales
- Monitored Sales and promotion activities of the region
- Ensured maintenance of the data of all the local Modern Trade & Horeca
Education
Bachelor of Commerce -
04.2001 - 01.2010
Skills
Sales & Marketing
Business Development
Revenue Growth
Marketing Plans
Product Presentations
Promotional Activities
Channel Management
Networking
Distributor Management
Client Relationship Management
Customer Satisfaction
Negotiation
Brand Management
Product Development
Market Analysis
Sales Promotions
Relationship Building
Territory Management
Sales team supervision
Sales Presentations
Corecompetencies
- Sales & Marketing / Business Development, Implementing competent strategies for boosting business, Identifying new streams for revenue growth, Conducting product presentations & promotional activities
- Channel Management, Identifying and networking with distributors, Developing and appointing new business partners, Assisting partners to meet business targets
- Client Relationship Management, Developing relationships with key decision-makers, Ensuring customer satisfaction, Managing activities pertaining to negotiating deals
- Brand Management / Launches & Promotions, Handling all aspects of brand management, Development of new products and pack sizes, Implementing pre/post-launch sales promotional activities
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Area Sales Manager - Foxtrot Beverages Pvt Ltd
02.2022 - 03.2023
Area Sales Manager - Royal Dry Fruit Pvt Ltd
09.2019 - 01.2022
Area Sales Manager - Tong Garden Food Marketing (I) Pvt Ltd
05.2017 - 08.2019
Area Sales Manager - Nestle Specialty Foods Limited
02.2015 - 02.2017
Senior Sales Officer - Mapleleaf Distribution Pvt Ltd.
10.2012 - 01.2015
Osmania University - Bachelor of Commerce,
04.2001 - 01.2010
Area Sales Manager - Parkash Beverages Pvt Ltd.
4 2023 - Current