Shekhar Swain
Bengaluru
Summary
Dynamic and innovative marketing professional with over 8 years of experience driving successful campaigns for diverse organizations and clients. Specializes in customer insights, brand strategy, and seamless full-funnel marketing. Adept in brand positioning, understanding consumer behavior, customer retention, and leveraging data analytics. Expert in both ATL and BTL marketing, with a perfectionist's attention to detail and a passion for innovation. Consistently achieves outstanding results and drives impactful change, committed to pushing marketing boundaries and delivering exceptional outcomes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
Max Fashion - Landmark Group
Bengaluru
2022.10 - Current
- Managed overall brand strategy, aligning with company vision and values, resulting in increased brand recognition over two years. Launched GenZ brand Max Urban
- Led ATL marketing campaigns (TV, radio, print), boosting customer engagement and driving a 12% increase in sales
- Coordinated BTL marketing initiatives, including consumer promotions and direct marketing, achieving an 8% uplift in customer acquisition
- Developed and implemented CRM strategies, enhancing customer loyalty and retention by 25% through targeted campaigns and personalized communications
- Conducted market research and competitor analysis to identify opportunities, trends, and customer preferences, informing strategic decisions and improving market positioning
- Collaborated with operations, VM, product development, and creative teams to ensure cohesive brand messaging and successful product launches
- Managed marketing budgets efficiently, ensuring maximum ROI and adherence to budget constraints while achieving strategic goals
- Utilized data analytics to measure campaign performance, identify areas for improvement, and adjust strategies accordingly, increasing campaign effectiveness
- Oversaw relationships with external agencies and vendors, ensuring high-quality deliverables and cost-effective solutions
- Integrated digital marketing strategies with traditional campaigns, leveraging social media, email marketing, and SEO to enhance brand presence and reach.
Marketing Manager
LuLu Group
Bengaluru
2022.01 - 2022.09
- Managed marketing strategy, campaign development, and execution for LuLu’s largest seasonal campaigns, omnichannel efforts, and key business categories
- Handled campaign measurement and continuous improvement to deliver effectiveness and efficiency (ROI)
- Launched categories within Hypermarket such as LuLu Fashion and LuLu Connect
- ABM for private label brands including BLUSH, EyeXpress, and Coffee Cup
- Increased revenue in the Bangalore hypermarket segment by 17% month-on-month
- Developed the annual marketing plan, including strategies, communication priorities, budget planning, and allocation to achieve ROI objectives
- Conceptualized and implemented communication across four formats (Supermarket, Fashion, Connect, IHK)
- Managed brand, category, and promotions marketing strategies and execution, including all paid, owned, and shared media channels.
Assistant Brand Manager
SOBHA Limited, Bangalore
Bengaluru
2020.12 - 2021.12
- Managed the luxury residential segment and oversaw performance marketing and strategic brand building and project launch campaigns across PR, Radio, OOH, Print, TV, and Digital media
- Handled strategic partnerships and alliances
- Managed a monthly marketing budget of 1.2cr, including brand management, project launches, advertising, marketing collateral, and events
- Launched Bangalore's first New York-themed 550cr project with a launch budget of 1.5cr
- Grew luxury residential segment revenue by 120cr monthly
- Worked with a new social media team, including Content Developers, SEO Specialists, and Media Technicians, to enhance the company’s web presence and brand awareness.
Manager Brand Solutions
DDB Mudra Group, Bangalore
Bengaluru
2016.12 - 2020.10
- ABM for many brand for there communication plan and strategies
- Assessed briefs and converted them into strategic creative briefs based on business and communication tasks
- Coordinated integrated planning with PR and Media agencies for monthly product launch strategies
- Launched a new brand campaign for Prestige with brand ambassador Vidya Balan
- Planned and executed the strategy for ITC's coffee category launch
- Launched Sunbean’s beaten coffee variant
- Executed 28 TVCs for Prestige and ITC.
Management Trainee
J. Walter Thompson Pvt. Ltd., Bangalore
Bengaluru
2016.04 - 2016.11
- Ideated communication strategies ensuring harmony between ATL and Digital activities
- Collaborated with the Digital team on an interactive app for finding Kingfisher beer locations
- Conducted narrative, animatics, and link tests for scripts to gauge entertainment value.
Management Trainee
Ogilvy & Mather, Bangalore
Bengaluru
2015.11 - 2016.03
- Interacted with clients to understand their communication needs
- Managed day-to-day advertising operations
- Conducted competitive tracking and presented findings to clients quarterly
- Key member of the team that launched Yippee! Magic Masala Noodles
- Managed nationwide releases across all media platforms.
Education
Master of Arts in Media Studies -
Christ University, Bangalore
05.2016
Bachelor of Arts in Mass Communication -
St. Josephs, Hyderabad
03.2014
Higher Secondary, Commerce -
CBSE, De Paul, Vindhyanagar
03.2011
Skills
- Brand Management
- Retail Marketing
- Customer Insights & Analysis
- Market Research
- Brand Strategy
- ATL & BTL Campaigns
- Marketing Communications
- CRM Strategies
- Cross-Functional Collaboration
- Budget Management
- Vendor Management
- People & Resource Management
- P&L Management
Certification
Data Analysis: Take It to The Max | Intro to The Design Of Everyday Things | Community Journalism Cardiff University
Timeline
Marketing Manager
Max Fashion - Landmark Group
2022.10 - Current
Marketing Manager
LuLu Group
2022.01 - 2022.09
Assistant Brand Manager
SOBHA Limited, Bangalore
2020.12 - 2021.12
Manager Brand Solutions
DDB Mudra Group, Bangalore
2016.12 - 2020.10
Management Trainee
J. Walter Thompson Pvt. Ltd., Bangalore
2016.04 - 2016.11
Management Trainee
Ogilvy & Mather, Bangalore
2015.11 - 2016.03
Master of Arts in Media Studies -
Christ University, Bangalore
Bachelor of Arts in Mass Communication -
St. Josephs, Hyderabad
Higher Secondary, Commerce -
CBSE, De Paul, Vindhyanagar
Data Analysis: Take It to The Max | Intro to The Design Of Everyday Things | Community Journalism Cardiff University
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