Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shelly Bhardwaj

Digital Marketer
Gurgaon

Summary

Shelly Growth & Marketing PROFILE Passionate about Digital Marketing & Advertising, Focused on the analytical and results-oriented paths. The nature of my profile takes Initiatives for the required approaches and does independent research for great results. I am a highly classified, visionary proficient with inspired professional behavior. I really like the big picture and forward- thinking more than anything but I also analyze all the stuff carefully and intensively in using all the Resources. AREA OF EXPERTISE Lead Generation | Paid User Acquisition | Campaign Management | Pay per click (PPC) | Performance Marketing| Social Media Marketing | Search Engine Marketing |Google Analytics |Google Certified| Social Media Marketing| Search Engine Optimization| Content Optimization | B2B Marketing | Content Marketing| keyword discovery, expansion and optimization| Team Management |SEO strategies| Zoho CRM Implementation

Overview

12
12
years of professional experience
6
6
years of post-secondary education
2
2
Certifications

Work History

Team Lead

Stellarinfo
08.2016 - Current
  • I have been 2 times Employee of the year in FY 2017 and 2018 for establishing, Stellar Repair for Exchange as the top most product Achieved more than 100% in all KRA.
  • Setting end to end marketing strategy for B2B Product line
  • Product Marketing and Branding with Digital Marketing Techniques, Skills and tools
  • Creating and Implementing Performance Marketing plan for B2B division of the company.
  • Social Media Optimization, running organic and Paid Campaigns.
  • Experience with Sales and Revenue generation through SEO & SEM.
  • SEO and Content Marketing for blogs, articles, case study publishing on website and Third Party Platforms.
  • Google Analytics, Google Tag Manager, and Google ads Campaign Management.
  • Generate actionable insight and analytics to empower datadriven decisions
  • Direct and manage a team to implement SEO|SEM strategies across all major search engines to raise the organic ranking of site and paid traffic on Paid SERP to meet traffic goals
  • Strategize, implement, and manage multiple marketing, brand awareness, and business growth channels.
  • Tracking leads generated through organic, inbound, PPC through Google analytics and Omniture tool.
  • Content Planning and Management
  • Vendor Management –Marketing agencies ,PR agencies, Video Marketing agencies.
  • Content optimization: Strategize keywords and site content for optimal onsite performance
  • Continually monitor and analyze SEO performance using Webmaster Tools and Google Analytics
  • Work with a team in implementing and optimizing PPC campaigns across Google and social media channels.
  • Consult & Guide with content writers to create seo friendly web content (Pages, KBs and FAQs) and also suggest new topics for the articles.
  • Conduct Competitive and Market Analyses, research Market Trends to identify and implement best offsite practices
  • Following agile methodology to take care of software bug , Voice of customer via various marketing survey, Support feedback, analysis of refund data for software , report to R & D team for performance improvement.
  • Developing year on Year growth strategy and maintains the customer lifecycle by running offers , Enhancing the feature of the product and following fully automated content delivery to existing and new users.
  • Design, track and optimize user acquisition campaigns on Google ads, for lead generation and continuously improve the CPA, CPV, and CPL etc.
  • Identifying pain points across user journey funnel and set up A/B test hypothesis to drive improvements, & scaling it.
  • Leading team of 5 members and discuss the forecast plan for every month
  • Knowledge of tools : Ahrefs, SEMrush, Google Sheets, Google docs,
  • Agile methodology and Zoho CRM

PPC Expert

IBRI
Gurgaon
06.2015 - 08.2016
  • PPC & Search Advertising campaign management on Google Adwords
  • Manage and maintain updates for large keyword lists
  • Optimizing Cost Per Click, Optimizing Ad Performance – Optimize Account & landing page
  • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • creating and planning a variety of PPC campaigns across a range of digital channels
  • analyzing trends and making data-driven decisions
  • writing engaging copy for adverts
  • proofreading
  • making creative suggestions for advert templates
  • account management of clients
  • relationship building and business development
  • producing detailed analysis and reports of campaigns
  • presenting data and reports to a range of audiences.

Senior Executive Online Marketing

Stellar Information Technology Pvt Ltd
Gurgaon
08.2009 - 05.2014
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Acquire insight in online marketing trends and keep strategies up-to-date
  • Maintain partnerships with media agencies and vendors

Education

Graduation – MCA -

Skyline Institute of Engg & Tech
01.2006 - 01.2009

B.Sc - Maths

01.2003 - 01.2006

Skills

    Google Search ads

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Certification

Google Search Ads

Timeline

Google Search Ads

06-2022

Google Display Ads

06-2022

Team Lead

Stellarinfo
08.2016 - Current

PPC Expert

IBRI
06.2015 - 08.2016

Senior Executive Online Marketing

Stellar Information Technology Pvt Ltd
08.2009 - 05.2014

Graduation – MCA -

Skyline Institute of Engg & Tech
01.2006 - 01.2009

B.Sc - Maths

01.2003 - 01.2006

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Shelly BhardwajDigital Marketer