Shelly Bhardwaj
Digital Marketer
Gurgaon
Summary
Shelly Growth & Marketing PROFILE Passionate about Digital Marketing & Advertising, Focused on the analytical and results-oriented paths. The nature of my profile takes Initiatives for the required approaches and does independent research for great results. I am a highly classified, visionary proficient with inspired professional behavior. I really like the big picture and forward- thinking more than anything but I also analyze all the stuff carefully and intensively in using all the Resources. AREA OF EXPERTISE Lead Generation | Paid User Acquisition | Campaign Management | Pay per click (PPC) | Performance Marketing| Social Media Marketing | Search Engine Marketing |Google Analytics |Google Certified| Social Media Marketing| Search Engine Optimization| Content Optimization | B2B Marketing | Content Marketing| keyword discovery, expansion and optimization| Team Management |SEO strategies| Zoho CRM Implementation
Overview
12
12
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Team Lead
Stellarinfo
08.2016 - Current
- I have been 2 times Employee of the year in FY 2017 and 2018 for establishing, Stellar Repair for Exchange as the top most product Achieved more than 100% in all KRA.
- Setting end to end marketing strategy for B2B Product line
- Product Marketing and Branding with Digital Marketing Techniques, Skills and tools
- Creating and Implementing Performance Marketing plan for B2B division of the company.
- Social Media Optimization, running organic and Paid Campaigns.
- Experience with Sales and Revenue generation through SEO & SEM.
- SEO and Content Marketing for blogs, articles, case study publishing on website and Third Party Platforms.
- Google Analytics, Google Tag Manager, and Google ads Campaign Management.
- Generate actionable insight and analytics to empower datadriven decisions
- Direct and manage a team to implement SEO|SEM strategies across all major search engines to raise the organic ranking of site and paid traffic on Paid SERP to meet traffic goals
- Strategize, implement, and manage multiple marketing, brand awareness, and business growth channels.
- Tracking leads generated through organic, inbound, PPC through Google analytics and Omniture tool.
- Content Planning and Management
- Vendor Management –Marketing agencies ,PR agencies, Video Marketing agencies.
- Content optimization: Strategize keywords and site content for optimal onsite performance
- Continually monitor and analyze SEO performance using Webmaster Tools and Google Analytics
- Work with a team in implementing and optimizing PPC campaigns across Google and social media channels.
- Consult & Guide with content writers to create seo friendly web content (Pages, KBs and FAQs) and also suggest new topics for the articles.
- Conduct Competitive and Market Analyses, research Market Trends to identify and implement best offsite practices
- Following agile methodology to take care of software bug , Voice of customer via various marketing survey, Support feedback, analysis of refund data for software , report to R & D team for performance improvement.
- Developing year on Year growth strategy and maintains the customer lifecycle by running offers , Enhancing the feature of the product and following fully automated content delivery to existing and new users.
- Design, track and optimize user acquisition campaigns on Google ads, for lead generation and continuously improve the CPA, CPV, and CPL etc.
- Identifying pain points across user journey funnel and set up A/B test hypothesis to drive improvements, & scaling it.
- Leading team of 5 members and discuss the forecast plan for every month
- Knowledge of tools : Ahrefs, SEMrush, Google Sheets, Google docs,
- Agile methodology and Zoho CRM
PPC Expert
IBRI
Gurgaon
06.2015 - 08.2016
- PPC & Search Advertising campaign management on Google Adwords
- Manage and maintain updates for large keyword lists
- Optimizing Cost Per Click, Optimizing Ad Performance – Optimize Account & landing page
- Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
- creating and planning a variety of PPC campaigns across a range of digital channels
- analyzing trends and making data-driven decisions
- writing engaging copy for adverts
- proofreading
- making creative suggestions for advert templates
- account management of clients
- relationship building and business development
- producing detailed analysis and reports of campaigns
- presenting data and reports to a range of audiences.
Senior Executive Online Marketing
Stellar Information Technology Pvt Ltd
Gurgaon
08.2009 - 05.2014
- Assist in the formulation of strategies to build a lasting digital connection with consumers
- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
- Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
- Be actively involved in SEO efforts (keyword, image optimization etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels
- Provide creative ideas for content marketing and update website
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
- Acquire insight in online marketing trends and keep strategies up-to-date
- Maintain partnerships with media agencies and vendors
Education
Graduation – MCA -
Skyline Institute of Engg & Tech
01.2006 - 01.2009
B.Sc - Maths
01.2003 - 01.2006
Skills
Google Search ads
Google Display Ads
Content Planning and Management
Google Analytics
Team Handling
Data Analytics
Power BI
Reporting
SEO
Performance Marketing
Business Strategy
Optimization
Certification
Google Search Ads
Timeline
Google Search Ads
06-2022
Google Display Ads
06-2022
Team Lead
Stellarinfo
08.2016 - Current
PPC Expert
IBRI
06.2015 - 08.2016
Senior Executive Online Marketing
Stellar Information Technology Pvt Ltd
08.2009 - 05.2014
Graduation – MCA -
Skyline Institute of Engg & Tech
01.2006 - 01.2009
B.Sc - Maths
01.2003 - 01.2006