Sherly Mani
Mumbai
Summary
Experienced marketing and media professional with a proven record in the digital realm. Skilled in crafting compelling brand stories across diverse multimedia channels, excelling in data-driven decision-making and media optimization. Recognized for the ability to engage audiences in the fast-paced internet and marketing industry, bringing a dynamic and results-oriented approach to every project, ensuring outstanding outcomes. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
1
1
Certification
Work History
Business Executive
Wavemaker
- End-to-End Brand and Campaign Management: Proficient in overseeing every aspect of brand and campaign activities, ensuring seamless coordination and alignment with strategic goals.
- Impactful Media Strategies: Specialized in crafting media strategies designed for maximum impact, optimizing brand communication, and enhancing customer engagement.
- ROI Optimization: Dedicated to driving Return on Investment (ROI) by implementing targeted and data-driven marketing strategies, ensuring measurable outcomes and client satisfaction.
- Automation Project Leadership: Led automation initiatives, streamlining day-to-day planning tasks for enhanced efficiency and productivity.
- Strategic Reporting: Skilled in creating detailed reports and decks that provide actionable insights, aiding informed decision-making processes.
- Client Experience: Worked with prestigious client Mondelez, overseeing renowned brands such as 5Star, Fuse, Perk, Gems, and Lickables.
- Noteworthy Achievements:
- 5Star Everywhere Campaign: Received ABBY Award for innovative utilization of social media, showcasing creativity and impact. - 5Star V-day Campaign: Recognized with Emvies for Best Digital Strategy, demonstrating excellence in digital campaign planning and execution.
Integrated Media Planner
PHD Media
- Digital & Offline Planning: Expert in crafting comprehensive digital and offline marketing strategies, ensuring seamless integration and maximum audience engagement.
- Programmatic and Non-Programmatic Planning: Proficient in planning both programmatic and non-programmatic advertising campaigns, optimizing reach and efficiency through data-driven strategies.
- Collaboration Management: Skilled in fostering effective collaboration among cross-functional teams, ensuring seamless coordination and synergy in campaign execution.
- Client Portfolio: Successfully managed renowned clients including Diageo, Audi, and Porsche, delivering tailored marketing solutions to meet their specific objectives and drive exceptional results.
Media planner
OMD
- Brand Research and Competition Analysis: Conducted in-depth research, identifying market trends and consumer behavior for strategic insights.
- Curated Tailored Media Plans: Developed personalized offline media plans aligning client and brand narratives for impactful campaigns.
- Pitching and Client Acquisition: Led successful pitches, acquiring new clients by demonstrating expertise and creative strategies.
- Client Management: Managed key accounts, including Mercedes, Bunge, and Quickheal, delivering exceptional results tailored to their marketing objectives.
Education
Bachelors in Mass Media -
Don Bosco
Mumbai2019
Higher Secondary education -
S.R.P.
Mumbai2016
Schooling -
Loreto Convent School
Mumbai2014
Skills
- Strategic Media Planning
- Market & Data Analysis
- Social Media Management
- Cross-Channel Expertise
- Digital & Offline Marketing Knowledge
- Budget Management
- Client Communication
- Performance Reporting
Certification
- Google Digital Unlocked (05/2020 - Present)
- College fest Head (2016 - 2019)
- Film Making Contest (2018)
- Elocution Competition (2012)
- Drawing Competition (2010 - 2018)
Accomplishments
- Cultural Activities Management (2016 - 2019)
- Been a consistent member of cultural team to conduct various cultural activities in college for three consecutive years
- College fest head (2016 - 2019)
- Been the head of college fest for three consecutive years
Languages
English
Hindi
Tamil
Marathi
Hobbies and Interests
- Reading
- Travelling
- Shopping
- Writing
- Sketching
- Music
- Communication
- Research
Timeline
Business Executive
Wavemaker
Integrated Media Planner
PHD Media
Media planner
OMD
Bachelors in Mass Media -
Don Bosco
Higher Secondary education -
S.R.P.
Schooling -
Loreto Convent School
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