Sherry Kalra
New Delhi
Summary
Strategic Key Account Lead with extensive experience in B2B telecom and NLD operations. Expertise in enterprise account management, commercial governance, billing accuracy, and cross-functional stakeholder coordination. Known for driving client satisfaction, revenue protection, and operational efficiency. IIM Calcutta alumnus.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Key Account Manager: B2B Sales-Emerging Business Pan India
Ascend Telecom Infrastructure Pvt. Ltd.
03.2025 - Current
- Client relationship management: Managing all Telcos- Tata Group, Bharti Airtel, RJio Space word, PGCIL as my client set.
- Sales, Revenue Growth & Realization
- Reporting and forecasting
- Coordination with internal teams: Delivery, projects, support, Billing Streamlining activity.
- Strategic planning
- Analytical mindset to understand client trends and opportunities
- 360-degree customer’s account mapping to understand client core businesses and related challenges.
Free Lancer
IT Consulting & Social Work
New Delhi
08.2022 - 02.2025
- Worked as sales consultant on IT & telecom projects like Cloud services cost optimizer for multi cloud environments.
- Evaluated program effectiveness using data-driven decision-making tools, leading to continuous improvement initiatives.
- Identified gaps in service provision and advocated for necessary resources, ensuring client needs were met effectively.
- Offered a helping hand by organizing Animal Care Camps & Flood Rescue operations. In July 2022 conducted rescue operations in Ambala, Haryana.
DGM Sales & Customer Relationships Management
Hello Verify India Pvt. Ltd.
Noida
10.2021 - 08.2022
- Managing business development initiatives for BGV (employee background verification) as a service (SaaS) to Enterprises and SMB customers in India
- Driving digital transformational of BGV as a process
- Customer Acquisition, On-boarding, Training customers on our digital tools to increase adoption
- Improving customer business productivity
- Stakeholders' management & Customer retention
- Orchestration of customer delivery processes and execution plan to enhance customer experience
- Revenue Generation & Growth
- Trained junior staff members on best practices in customer relationship management, ensuring a consistent level of quality across the team.
AGM Business Development & Sales Strategy
KIM Laboratories Pvt. Ltd.
New Delhi
07.2020 - 10.2021
- Scouting new GTM strategies and opportunities, building business cases, prioritizing and presenting findings to the top management
- Managing Team of RSMs, ZSMs, to monitor area wise sales and stocks to maintain business continuity
- Customer Account plan presentation
- Won Best Team award to go extra mile in winning 5Mn Repeat Business
AGM- Global Business Development and Alliances
NTT Ltd.
Gurgaon
10.2018 - 06.2020
- Driving Data Center Colocation services across Asia, USA & Europe Geographies.
- Cloud Computing Business Revenue generation
- Handled IAAS Portfolio for Global and North India Region (GCP, AWS, Microsoft Azure Data Center Services, Managed Security Services, Networking services)
- Working with NTT affiliates globally to develop integrated business plan on target market segments to ensure awareness of the global Alliance Program
- Won Deals: HCL Technologies, SASOL, Worley Parsons, Adecco worth USD 5mn.
- Streamlined communication channels between regional offices, enhancing collaboration among diverse teams worldwide.
- Developed and implemented comprehensive sales strategies for increased international revenue growth.
Manager - National Key Account Management
Bharti Airtel Ltd.
Gurgaon
06.2011 - 10.2018
- Handled Strategic Government and Enterprise (both) Customer Accounts. Offered Data, FL, Mobility services.
- Key Account management-customer mapping, RFP specifications design, tendering process, planning, execution, monitoring, contract finalization and overall implementation till revenue generation
- CXO Connect, Customer account plans presentations, Competition analysis in the allocated customer account and timely reporting to management
- Key Level Mapping with the concerned stakeholders for selling all line of businesses -Data, Fixed Line and Mobility
- Won High Impact Deals: Delhi Police e-challan and automation order worth 15 crores, NTPC, IFFCO worth 500 Mn
- Won High Impact Deals: Vatika Hotels, Den Networks, HNG worth 70 Mn
- Fostered partnerships with industry leaders, enhancing company's reputation and creating new business opportunities.
Sr. Executive Product Management & B2B Sales
HCL Infosystems Ltd.
Noida
06.2006 - 04.2011
- At HCLi -From June 2006-June 2008: Worked as Management Trainee- B2B Sales.
- From July 2008-April 2011: Worked as Senior Product Executive - Product Management
- Key Result Areas (Product Management Profile): Governance of OEMs and vendors across India to deliver breakthrough performance in cost, service and quality to Sales teams
- Product specs analysis, negotiation, opportunity locking mechanisms with OEMs for Video Conferencing and EPABX
- Managed the overall pricing for large and strategic deals and SI Projects, margin & profit analysis
- Highlights: Merit of attaining repeat orders worth 9 crores from BHEL, orders worth 7Crs from Railways and attained largest order (BHEL Bangalore-52 million order)
- Key Result Areas (B2B Sales Profile): Effectively managed customer accounts across Education segment for selling Video Conferencing
- Attained new customer accounts / logos from assigned industry segment
- Funnel Development: Cold calling
- Hunting of new customers
- Bagged commendation award for best management trainee for over achieving assigned targets and adding New Client Logos
- Won Deals: IIFT New Delhi, IMT Ghaziabad, NIET worth 3 Mn.
Education
Transitioning Into Leadership One Year Course - Women Leadership in Corporate World
IIM Calcutta
Calcutta12-2025
Microsoft Azure Open AI Course - Generative Artificial Intelligence
Open AI
New Delhi, India02-2025
MBA - Marketing
Amity University
Noida05.2006
B.Tech./B.E. - Information Technology
LLRIET
Punjab07.2003
XII - English Medium
CBSE Board
Punjab03.1999
Skills
- Client Relationship Management
- Key Account Management
- Stakeholders Management
- Enterprise Sales
- B2B Sales
- Behavioral management
- Team Handling
- Leadership
- Training
- Mentoring
Certification
- 09/01/03, CCNA - Cisco Certified Networking Associate
- 03/01/20, Cloud Computing Concepts
- 08/01/15, Customer Account Plan Presentation
- 12/01/21, Essentials of SaaS
- 02/01/20, AWS Business Professional Certified
- 04/01/24, Microsoft CoPilot
- 08/01/24, AGILE & Scrum for Beginners
- 09/01/11, Dale Carnegie Sales Workshop- How to win & influence people.
- 06/01/13, The Power of Co-creating Business Plan by Rafique Ahmed
Personal Information
- Date of Birth: 03/03/82
- Marital Status: Married
Services Sold
- Software-as-a-service (SaaS)
- Infrastructure-as-a-service (IaaS)
- Cloud Computing
- Managed Security services
- Managed Infrastructure services
- Data Centre solutions
- ISP Data Services -MPLS, SD-WAN, ILD, NLD
- Networking Hardware-Switches, Routers
- Fixed Line services
- MDM
- Trace mate solutions
- Telecom Passive Infra. Solutions
Timeline
Key Account Manager: B2B Sales-Emerging Business Pan India
Ascend Telecom Infrastructure Pvt. Ltd.
03.2025 - Current
Free Lancer
IT Consulting & Social Work
08.2022 - 02.2025
DGM Sales & Customer Relationships Management
Hello Verify India Pvt. Ltd.
10.2021 - 08.2022
AGM Business Development & Sales Strategy
KIM Laboratories Pvt. Ltd.
07.2020 - 10.2021
AGM- Global Business Development and Alliances
NTT Ltd.
10.2018 - 06.2020
Manager - National Key Account Management
Bharti Airtel Ltd.
06.2011 - 10.2018
Sr. Executive Product Management & B2B Sales
HCL Infosystems Ltd.
06.2006 - 04.2011
Transitioning Into Leadership One Year Course - Women Leadership in Corporate World
IIM Calcutta
Microsoft Azure Open AI Course - Generative Artificial Intelligence
Open AI
MBA - Marketing
Amity University
B.Tech./B.E. - Information Technology
LLRIET
XII - English Medium
CBSE Board