Sheza Shanavas

Scientific Communication Development: Authored and reviewed scientific manuscripts, posters, abstracts, and presentations for Amgen's portfolio, including therapies for both common and rare diseases such as Repatha, Kyprolis, Nplate, Enbrel, Otezla, Tepezza, Procysbi, and Uplizna, ensuring alignment with regulatory standards and strategic objectives.

Medico-Marketing Content Creation: E mailers & Newsletters: Designed impactful email campaigns for HCP engagement, product updates, and disease awareness, focusing on therapies like Repatha, Otezla, Nplate, Enbrel, PAVBLU etc.

Slide Decks & Visual Aids: Created detailed product and therapy slide decks, MOA illustrations, and visual aids for field force training and HCP detailing across oncology, immunology, and rare diseases.

Advertisements (Print & Digital): Developed ad campaigns, banners, and social media content to promote products like Enbrel, Nplate, BKEMV, Procysbi, ensuring brand alignment.

Educational Tools: Crafted patient-centric brochures, FAQs, and treatment guides to support therapy understanding for drugs like Tepezza (thyroid eye disease) and Uplizna (neuromyelitis optica spectrum disorder).

Webinars & Training Modules: Produced high-quality content for virtual events, including HCP webinars and internal training programs, to support products like BKEMV, Repatha, Nplate, Enbrel etc.

Rare Disease Advocacy and Marketing: Developed compelling content for therapies addressing rare diseases, emphasizing their MOA, clinical benefits, and patient impact (e.g., Tepezza, UPLIZNA, Procysbi). Collaborated with advocacy teams on awareness campaigns for rare conditions, creating impactful communication materials for broader reach.

Designed and developed websites catering to both healthcare professionals (HCPs) nd patients, providing key resources and materials for products like Repatha, Nplate, Enbrel, Otezla etc.

Cross-functional Collaboration: Worked closely with clinical, regulatory, and marketing teams to ensure seamless alignment of messaging across platforms for therapies like Otezla and Tepezza.

Regulatory and Compliance Adherence: Ensured all content, including marketing and educational materials, adhered to global regulatory guidelines, industry standards, and Amgen’s internal quality protocols.

Data Interpretation & Strategic Insights: Analyzed clinical trial data to develop narratives and promotional messaging showcasing product differentiation for Amgen therapies like Enbrel, Lumakras and Tepezza.

• Clinical diagnosis, Radiographic interpretation & Treatment planning.
• Non surgical periodontal therapies, laser periodontal therapies.
• Surgical periodontal therapy: Flap surgery, Gingivectomy &
• Gingivoplasty, Frenectomy, Operculectomy, Abscess drainage,
• Resective osseous & Regenerative surgeries, soft tissue excision.
• Perio plastic procedures: soft tissue augmentation, root coverage
• procedures.
• Root canal treatment using Rotary system.
• Prosthodontic procedures: Smile design, FPD, RPD, Crown
• removal/cementation.
• Extractions
• Recall & Maintenance
• Electronic data management

• Assessing content for accuracy and quality.
• Providing feedback on grammar, style, and compliance.
• Collaborating with content creators and experts.
• Resolving conflicts and achieving improvements.
• Meeting deadlines and upholding ethical standards.
• Documenting progress and performance metrics.

• Same as role at Apollo Hospital
• In addition, performed few cosmetic procedures like: chemical peel, salicylic & glyco peels.
• PRP treatment for hair thinning & moderate hair loss.