Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

Shhreya Sahni

Gurugram

Summary

Seeking an associate level position in the field of marketing where I can learn and apply my knowledge. A naturally self-motivated and curious individual who is always eager to learn new things. Dynamic digital marketing professional with a proven track record at Bharat Matrimony - WeddingBazaar, elevating follower count by 200,000. Expert in strategy planning and online communication, I spearheaded campaigns that achieved a 60% increase in reach. Skilled in brand management and client servicing, I excel in crafting impactful, audience-centric content.

Overview

5
5
years of professional experience

Work History

Digital Marketing Team

Bharat Matrimony - WeddingBazaar
06.2023 - Current
  • Managing their four Instagram profiles (Wedding Bazaar, Wedding Bazaar Fashion, Wedding Bazaar South, and Mandap), Facebook, Pinterest, and YouTube.
  • Spearheaded a growth surge, elevating WeddingBazaar's Instagram, Facebook, and YouTube followers from 1 million to 1.2 million.
  • Achieved a remarkable 60% increase in reach, and a substantial 78% growth in saves and shares.
  • Implemented targeted engagement strategies and crafted audience-centric content for optimal results.
  • Curated compelling, informative content for a consistent and engaging online presence.
  • Tailored content to resonate with the diverse WeddingBazaar audience across various platforms.
  • Oversaw strategy and content creation for brand associations, ensuring alignment with WeddingBazaar's brand image and values.
  • Orchestrated and led impactful brand photoshoots, capturing visuals that heightened the brand's aesthetic appeal.
  • Ensured visuals communicated a cohesive narrative in line with the brand's identity.
  • Successfully collaborated with industry experts, enhancing WeddingBazaar's credibility.
  • Fostered valuable partnerships within the wedding and fashion domain, contributing to brand authority.
  • Managing vendor communication via WhatsApp marketing and email.
  • Led and executed high-impact social media campaigns in collaboration with Bharat Matrimony.

Digital Marketing Team

Bada Business
02.2022 - 05.2023
  • Managed Dr. Vivek Bindra's social media profile and Bada Business Private Limited pages across various platforms.
  • Facilitated cross-communication between different departments within the company and clients.
  • Successfully handled social media platforms and campaigns on Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Led a team of nine individuals and maintained strong coordination with the design team for cohesive and effective operations.
  • Planned and executed the entire strategy for influencer collaborations, integrating it with the Bada Business community app.
  • Contributed to sales-driven ideation and concept development for initiatives such as IBC, LFP, Campus-preneur, and Art of Parenting.
  • Conducted marketing, PR, and digital media sessions for investors at Swarnit College, Gujarat, collaborating with professionals to devise marketing and media plans for the institution.

K2 Marketing Team

K2 GROUP
08.2020 - 01.2022
  • Handled brands: Kings Auto, Vegan, Petvoyage, Pellet Drum Production, and Dear Pet.
  • I was also involved in making client pitch decks, conducting marketing research, and providing client servicing.
  • Successfully handled social media platforms and campaigns: Facebook, Instagram, Twitter, LinkedIn, and YouTube.
  • Implementation of tactics that lead to the growth of each brand.
  • Monitored the brand's online presence, its engagement with the user, and strengthened the customer relationship.
  • Writing up social media content, creative copy, and activity.
  • Kings Auto: Plan shoots, copywriting, blog ideas, and creative research content for the website home page.
  • Dear Pet & Pet Voyage: Handle offline and online marketing, influencer marketing.
  • Handling ORM's and sales of the social media accounts.
  • Monitored the brand's online presence and its engagement with the users.
  • Writing up social media content, creative copy, activities, and ads.
  • Researching a client, their market, and also their competitors.
  • I was involved with the creative team for photo shoots, video, and reel shoots.
  • Managing the day-to-day running of the company's leading social media account.

D FOR DELHI/ LET US SOCIAL
07.2019 - 05.2020
  • Implementing marketing & Promotional tactics led to growth of
  • SocialMedia shore & 27% Increase in website traffic from Social media post
  • Managed social media planning for execution of marketing strategies
  • Monitor the online presences of the brands, Engage with users & Strengthening
  • Developing creative ideas along with short focused and engaging content
  • Worked closely with the content team to generate blog ideas
  • DFD EXPLORES: Handle a group of interns
  • Coordinated with Bloggers, Musicians, Chefs & Bakers, Fitness influencers
  • Handled: D for Delhi (Facebook pages), G for Goa, K for Kolkata, Perf Italia, Talentattoo, Newtrify, Urbane, Together@12, Air, The Cocktail story, Bell Pepper, Kutum, DNR, Empress, IBOM, Rig and Ridhi saree

Education

MA - Psychology

Indira Gandhi National Open University
01.2022

PG Diploma - Marketing & Merchandising

Pearl Academy
01.2019

Bachelors - Journalism & Mass Communication

Maharaja Agrasen Institute of Management
01.2018

Humanities -

Modern School Barakhamba
01.2015

Skills

  • Online Communication
  • Social Media Planning
  • Strategy Planning
  • Excellent Communication Skills
  • Microsoft Office
  • Client Servicing
  • Brand & Vendor Management
  • Data Management

Accomplishments

· Second position for the win down display.

· Valentopia (Visual Merchandising) Competition 2019.

· Street Play GENESIS (College Cultural Festival) 2017 – Second position & Actively part of Rotary District & 3012 Rotary Youth Leadership Award - 2017.

· Sparch (NGO) a school of special children school - 2016.

· AIESEC Delhi IIT, October Leadership Conference in Event Management.

· Co-ordinating & conducting engaging sessions - 2015.

Languages

English
First Language
Hindi
Advanced (C1)
C1

Timeline

Digital Marketing Team

Bharat Matrimony - WeddingBazaar
06.2023 - Current

Digital Marketing Team

Bada Business
02.2022 - 05.2023

K2 Marketing Team

K2 GROUP
08.2020 - 01.2022

D FOR DELHI/ LET US SOCIAL
07.2019 - 05.2020

MA - Psychology

Indira Gandhi National Open University

PG Diploma - Marketing & Merchandising

Pearl Academy

Bachelors - Journalism & Mass Communication

Maharaja Agrasen Institute of Management

Humanities -

Modern School Barakhamba

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