Shibani Shinde

Bajaj Life Insurance (Finance)

• Improved internal alignment and reduced delivery turnaround time by 25% through streamlined processes.
• Led brand transition campaigns across social and offline channels, driving a 15% lift in engagement.
• Identified and closed upsell opportunities, contributing to a 10–12% increase in account revenue.
• Revamped the overall monthly report and made it insight and data driven.

Wella (Beauty)

• Identified monthly beauty and haircare trends, improving content relevance and campaign results by 15%.
• Analyzed premium/professional competitors to refine brand positioning and creative strategy.
• Ensured consistent messaging across salon, retail, and digital campaign extensions.
• Built content pillars and rollout plans for 2 products that boosted engagement by 15%.
• Created trend-led short-form content and optimized campaigns in real time, increasing engagement by 10–12%.

Chambor (Beauty)

• Have worked on 15+ data-driven campaigns and pitches through research and strategic collaboration, resulting in a 20% increase in follower growth.
• Single handedly executing BAU content and creating bi-weekly/monthly calendars.
• Conducting monthly market research on 5+ competitor brands, informing strategic decisions.
• Recommending innovative ideas and formats to boost engagement by staying updated with industry trends, achieving a 10% growth in audience interaction.
• Overseeing pre and post-production processes for client shoots, ensuring high-quality deliverables.
• Led 2 sale campaigns where we managed to achieve all the sales targets.

Avendus (Finance)

• Managing BTL marketing activities, contributing to a 15-20% increase in brand awareness.
• Suggesting platform-specific campaign ideas for social media, email, and web, tailored to client goals and audiences.
• Creating detailed monthly reports to monitor campaign performance and key metrics.

Naturali (Skincare)

• Spearheaded the pre-and post-production process for multiple shoots, ensuring alignment with the redefined brand image.
• Designed and executed detailed content calendars, driving a 20% uplift in social media interactions by aligning with seasonal trends and audience behavior.
• Conducted in-depth competitor analyses monthly to uncover opportunities and guide strategic decisions.
• Identified daily trends to proactively create innovative content, enhancing campaign relevancy and contributing to a 10% increase in organic reach.

• Streamlined the workflow between writers, editors and strategists.
• Managed 2 verticals, a pool of 400+ writers and a team of 8 editors.
• Connected with clients to understand their requirements, mapped out the plan of action, and aligned the right resources for the same.
• Utilized social media analytics tools to track trends and gain insights to create posts catered to a specific target audience.
• Effectively managed projects from conception to delivery.

• Worked part time with a small business, building a social media presence for them from the ground up.
• Researched industry trends and competitors, driving 10% growth in follower base through innovative content strategies.
• Monitored and managed ORM to maintain a positive brand image.

• Edited and polished over 15,000 words daily, ensuring high-quality and error-free content.
• Supervised a team of freelance writers, providing actionable feedback, which increased content quality by 25%.
• Optimized content to resonate with target demographics, boosting engagement by 20% across brands' websites and blogs.
• Enhanced content by ensuring adherence to client guidelines and optimizing for SEO, driving a 30% boost in organic search traffic.

• Performed keyword analysis and applied SEO guidelines, resulting in a 30% increase in web traffic.
• Developed high-impact ad copies for prominent brands such as ICICI Bank, WOW Skincare etc across Facebook, Google, and Instagram, thus boosting their click-through rates.
• Crafted engaging blogs for brands from varied sectors such as MakeMyTrip, HDFC Bank, Faces Canada, Media.net etc, boosting brand visibility and audience engagement.