SHIBASISH MOHAPATRA
Digital Growth Strategist & Content Specialist
Bengaluru
Summary
Data-driven digital growth strategist with over 11 years of experience in developing impactful marketing strategies and performance marketing initiatives. Proficient in utilizing advanced analytics tools such as Power BI and Google Looker Studio to create insightful dashboard reports that drive decision-making and optimize campaign performance. Skilled in leveraging data analysis to enhance customer acquisition and retention, maximizing online visibility and lead conversion rates.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
5
5
Certificates
Work History
Digital Marketing Manager
Remunance Services Pvt Ltd
06.2024 - Current
- Optimized Ad Performance: Managed a AUD
- 900/month Google Ads budget, achieving 3.3% CTR, AUD 1.9 CPC, and AUD 12 cost per conversion.
- ROI Boosting Strategies: Increased ROI by 35% through strategic optimizations and advanced tracking with Google Tags and call conversions.
- Traffic & Lead Growth: Enhanced web traffic and lead generation with targeted email campaigns and SEO strategies.
- Precision Tracking Setup: Streamlined campaign performance with Google Tags, triggers, and call tracking for data-driven optimizations.
Social Media Specialist
Samyakk.com
10.2023 - 05.2024
- Global Campaigns: Managed ₹1.2 lakh Google Display Ads across India, UAE, Australia, and New Zealand, achieving ₹250–₹300 CPM with region-specific strategies.
- Brand Visibility: Drove 8M+ impressions on a ₹50,000 budget for summer bridal collections, enhancing engagement and brand awareness.
- Data Analytics & Insights: Leveraged Power BI for SKU-level analysis, uncovering product performance trends, optimizing stock allocation, and driving data-informed marketing strategies.
- Content & Campaign Management: Created and managed social media calendars, email campaigns (Netcore), and website updates, ensuring seamless execution.
- Data-Driven Marketing Expertise: Data-driven marketer with expertise in analyzing consumer behavior and campaign performance, leveraging data visualization to communicate insights and drive data-informed decisions for budgeting and marketing strategy.
Digital Marketing Manager
dRSTi Communication
1 2023 - 8 2023
- Revamped dRSTi online.com and dRSTi-ooh communication website and have successfully created a landing page for events, activations, and flea markets by leveraging new technology and focusing on user experience.
- Ad Campaign Management: Managed a ₹50,000 monthly budget for Google Responsive Display Ads, achieving ₹100–₹110 CPL and boosting customer acquisition.
- Website Revamp & Ads: Revamped websites, optimized landing pages, and launched LinkedIn ads for OOH services to enhance brand visibility.
- Traffic & SEO Growth: Increased website traffic by 30% through UX improvements and effective SEO strategies.
Social Media Manager
Bullsmart
08.2022 - 12.2022
- Audience Growth: Increased YouTube subscribers by 1,000+ and Instagram followers by 20% in 3 months, boosting engagement by 30% with targeted content strategies.
- Content Creation: Developed engaging social media and YouTube content, including mood boards (concept themes, visual styles), scriptwriting, and storytelling, driving higher audience retention.
- Campaign Analytics: Managed a ₹50,000 monthly UAC budget with ₹50–₹55 CPI and ₹300 CPM, tracking and optimizing performance through Google Analytics, Looker Studio, and Hootsuite.
- Performance Analysis: Used tools like YouTube Studio, Meta Business Suite, and Zoho Social to analyze trends and implement data-driven improvements, achieving measurable ROI.
- Team Management: Led a 7-member team for SEO and content creation on YouTube and Instagram, streamlining workflows with structured calendars via Zoho Projects.
Digital Marketing Manager
Exogen IoT & FMS
09.2021 - 07.2022
- Generated leads for exozenfms.com such as Mouser Electronics, HighGates Hotel, and South United Football Club.
- Secured IoT accounts for the Water Meter Project with Adithya Birla Fashion Retail Limited, Nikoo Homes, and Purvankara Palm Beach.
- Attained a 70k organic reach on the Facebook page without utilizing paid advertising and consistently published 2 -4 blog posts each month
- Drove a 30% increase in monthly web traffic
Business Op & Social Media Marketing
Graffiti Collaborative Pvt. Ltd.
11.2019 - 07.2021
- Client Management: Managed relationships for brands like Wonderla, Uable, Urban Kissan, Inito, UrbanClap, Urban Ladder, Cloud Nine Hospital, and Ixigo. Addressed client inquiries, assessed needs, resolved issues, and conducted account reviews to ensure satisfaction and growth.
- Social Media & SEO: Developed and executed tailored social media strategies, managed content creation and scheduling, and performed off-page SEO activities like backlink creation to improve brand visibility and engagement.
- Campaign Management & Analytics: Launched and optimized short-term and long-term paid advertising campaigns on Facebook and Google. Ensured high ROI through continuous monitoring, budget adjustments, and performance analysis using tools like Hootsuite, Google Analytics, Facebook Ads Manager, and SEMrush.
Project Manager
Pragati BioCare Pvt. Ltd.
08.2019 - 11.2019
- Developed and delivered training programs for staff members to build their skills in digital curation techniques, tools, and best practices.
- Aligned project goals with organization's overall strategic vision, ensuring that all initiatives contributed meaningfully towards long-term success.
- Tool used are Zoho (CRM, Social Media, Projects) & MailChimp.
Operations Manager
Ace India Office Solutions Pvt. Ltd.
07.2018 - 08.2019
- Managed a team of 17, overseeing hiring, training, led daily operations, marketing campaigns, and team management for Mysore and Bangalore brach.
- Optimized campaigns with CRM tools, A/B testing, and SEO strategies, increasing organic traffic by 15%.
- Executed paid search campaigns with a monthly budget of ₹2,00,000, achieving a CPL of ₹250 and generating ~120 queries monthly. Launched Google Display campaigns with a budget of ₹50,000 for brand awareness, reaching over 1.2 million impressions.
Senior Executive- Operations
Roofandfloor.com
11.2016 - 07.2018
- Initiated the onboarding process for new builder accounts.
- Effectively addressed and resolved customer support tickets. JIRA Tool used.
- Developed proficiency in various SEO tools such as SEMrush, Ahrefs, Moz, and Screaming Frog, allowing for more accurate data analysis and informed decision-making throughout the internship.
Operations Executive
Kiara Innovation
11.2015 - 11.2016
- Executed Google Ads and email campaigns to generate high-quality leads for B2B clients, including CISCO and Impelsys.
- Developed strong relationships with key clients, resulting in increased repeat business and long-term partnerships.
Research Associate
CommonFloor.com
08.2014 - 10.2015
- Performed primary qualitative research, examined research data for quality assurance, and extracted valuable data insights and conducted company profiling
- Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
Research Executive
RealtyCompass.com
02.2013 - 08.2014
- Conducted research and collected data, ensuring its validation, and then shared valuable insights and verified the data's quality.
- Daily Facebook posts and coordinate with Operation teams for Events, Project Launch & Feedback collection from Buyers.
Education
High School Diploma -
KIIT University (SCTE&VT)
Bhubaneswar 01.2006 - 03.2009
PGDCA - Computer Application
Kalinga Bikash Computers (Orissa Govt. Afiliated)
Odisha 01.2011 - 01.2012
A+ N+ - Computer Networking And Telecommunications
Softlogic Academy
Chennai 01.2013 - 12.2013
Some College (No Degree) - Cisco Certification
Softlogic Academy
Chennai 01.2013 - 12.2013
BBA - Marketing
Swami Vivekanand Subharti University
Meerut, India 03.2022 - 03.2024
Master of Computer Applications - Generative AI & Data Science
Jain University
Bengaluru, India 04.2001 -
Skills
Digital Growth Strategy
Market analysis
Google analytics & Looker Studio Reporting
Content Strategy
Budget planning and allocation
Certification
Advanced PPC, Simplilearn
Timeline
Data Analytics, Coder Range
10-2024
Digital Marketing Manager
Remunance Services Pvt Ltd
06.2024 - Current
Social Media Specialist
Samyakk.com
10.2023 - 05.2024
Advanced PPC, Simplilearn
06-2023
Advanced SEO LinkedIn (Career Goal)
02-2023
Poject Management, LinkedIn (Career Goal)
01-2023
Advanced SMM, LinkedIn (Career Goal)
11-2022
Social Media Manager
Bullsmart
08.2022 - 12.2022
BBA - Marketing
Swami Vivekanand Subharti University
03.2022 - 03.2024
Digital Marketing Manager
Exogen IoT & FMS
09.2021 - 07.2022
Business Op & Social Media Marketing
Graffiti Collaborative Pvt. Ltd.
11.2019 - 07.2021
Project Manager
Pragati BioCare Pvt. Ltd.
08.2019 - 11.2019
Operations Manager
Ace India Office Solutions Pvt. Ltd.
07.2018 - 08.2019
Senior Executive- Operations
Roofandfloor.com
11.2016 - 07.2018
Operations Executive
Kiara Innovation
11.2015 - 11.2016
Research Associate
CommonFloor.com
08.2014 - 10.2015
Research Executive
RealtyCompass.com
02.2013 - 08.2014
A+ N+ - Computer Networking And Telecommunications
Softlogic Academy
01.2013 - 12.2013
Some College (No Degree) - Cisco Certification
Softlogic Academy
01.2013 - 12.2013
PGDCA - Computer Application
Kalinga Bikash Computers (Orissa Govt. Afiliated)
01.2011 - 01.2012
High School Diploma -
KIIT University (SCTE&VT)
01.2006 - 03.2009
Master of Computer Applications - Generative AI & Data Science
Jain University
04.2001 -
Digital Marketing Manager
dRSTi Communication
1 2023 - 8 2023
Notablehighlights
- Generated leads for exozenfms.com from Mouser Electronics, HighGates Hotel, and South United Football Club
- Secured IoT accounts for the Water Meter Project with Adithya Birla Fashion Retail Limited, Nikoo Homes, and Purvankara Palm Beach
- Attained a 70k organic reach on the Facebook page without utilizing paid advertising and consistently published 2 -4 blog posts each month
- Drove a 30% increase in monthly web traffic
- Revamped dRSTi online.com and dRSTi-ooh communication website and have successfully created a landing page for events, activations, and flea markets by leveraging new technology and focusing on user experience.
- Effectively oversaw vendors for content management and marketing