SHIBIN BABU PEDIAKAL
Bangalore
Summary
A results-driven Senior Business Consultant with nearly 12 years of experience specializing in marketing transformation, customer value management, and digital strategy. Proven ability to lead multiple marketing disciplines, including business consulting, product marketing, product management and digital marketing. Successful and driven professional certified in AI Engineering, Google, Hubspot. Committed to building brand presence through effective optimization and management of partner and brand websites.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Business Consultant
Ernst & Young Parthenon
Bangalore
09.2022 - Current
- Led the development and implementation of digital sales tech CRM processes, transforming sales operations for a leading media house helping them automate 40% of their processes post CRM implementation, 20% administration time reduction & it currently takes less than 3 mins per lead creation for client.
- Analysed clients as-is process & defined the to-be process for clients organization
- Worked in supporting FMCG, Media & Entertainment clients in transforming their business
- Gather information from clients by interview, conducting workshops, surveys or focus groups, etc.
- Identify gaps in client operations and recommend resolutions for further improvements
- Managed a workstream of developing dashboard for business users basis their requirements on the PowerBI app.
- Worked on the Business Analyst, Project Management & Scrum requirements for a Fortune Global 200 company.
- Involved in developing & co-creating various AI solutions & partnering with various AI tech vendors.
- Achieved award for client extra ordinary performance for client by EY in 2024 and 2025 as well.
- Prepare and design deliverables content to reflect client needs and strive to develop deliverable quality through verification and validation of results
- Manage a small workstream of consultants through task delegations, guidance and coaching, and quality assurance
- Work closely with the client in collecting client's information and managing their expectation
Digital Marketing Head
SocialPulsar Inc
Kochi
02.2021 - 09.2022
- Managed 4.54 CR/annum of paid advertising budgets.
- 525% sales conversion across a quarter through Amazon ads.
- 1200% ROI for a realestate brand for their premium luxury properties.
- Planned and executed Web, SEO, PPC and Social media advertising campaigns on Google, Meta, LinkedIn, X, etc.
- Keyword level research & planning through SEMRUSH tool.
- Created wireframes for clients vernacular landing pages for their A/B testing campaigns.
- Controlled programmatic ads for clients on Taboola, Colombia, & native ads on OTT platforms like Hotstar & other online publishers
- Worked on designing versatile digital marketing strategy roadmap for clients across various sectors
- Developed and executed 360 degree campaigns to enhance brand visibility & leads
- Supported sales team with digital marketing strategic presentations
- Recruited and hired experienced team members/freelancers to complete projects on time and within budget requirements
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Digital Marketing Strategist
Malayala Manorama Publications
Kottayam
09.2017 - 12.2020
- Created digital specific IP's for leading media house that garnered CAGR 30% growth within 2 years of its inception.
- Led advertising revenue strategy for leading media house in India and have been part of their ad sales strategy
- Planning, Strategizing, & Execution of all Online Digital/Social media campaigns.
- Was responsible for revenue growth and project management of marketing campaigns for clients PAN India & in MEA.
- Worked on AR based activations & Metaverse based expo projects with ad integration for a leading media house.
- Instrumental in coordinating & managing advertisers promotional shoots with celebrity integrated elements during the prominent Film awards event of a leading media company.
- Media planning & execution of various mini events & activations from plan execution, sponsorships, and promotions through various ATL / BTL Activities.
- Was responsible for working on revenue growth oriented strategy for the magazine division.
- Was responsible for planning, vendor implementation & tech roadmap for digital integrated exhibitions and metaverse based exhibition solutions.
Digital Marketing Executive
Spark Digitus WLL
03.2016 - 12.2016
- Responsibility for managing social media channels and social media advertising (Facebook, Instagram, Twitter, LinkedIn, etc)
- Responsible for managing digital advertising through GoogleAdwords closely with the website design team, suppliers and corporate communications.
- Assist in technical proposal writing, bidding on tenders and RFP's.
Assistant Business Development Manager
A K Information Technology
04.2015 - 03.2016
- To focus on new business generation utilizing the primary and secondary leads generated
- To support all sales activities to ensure that the businesses client base is provided with literature, product samples and excellent support Responsible for the marketing of company products and services
- Responsibility for Domestic Middle East and International US, UK, Europe sales
Business Development Executive
SparkSupport Infotech Pvt Ltd
Kochi
03.2014 - 04.2015
- Interacting with global customers- US, UK, Europe and Asia Pacific
- Responsible for lead generation, cold calling and setting business appointments
- Managing and maintaining sales pipeline and ensure smooth conduct of sales administration activities
Business Development Executive
Nimcom Consultancy Services
06.2013 - 03.2014
- Conducted Market Research on existing and prospective customer database and market share
- Tieing up with various Colleges for promoting technical IT related courses & soft skill training courses to college students through visual presentations.
Education
MBA - Information Technology & Marketing
MACFAST
01.2013
B.COM - Computer Applications
Marian College
01.2011
XIIth - undefined
Good Shepherd Public School
03.2008
Xth - undefined
IISD
03.2006
Skills
- Business Consulting
- Business Analysis
- Data Analysis
- Social Media Management & Ads
- Search Engine Optimization (SEO)
- PPC - Google AdWords
- Amazon PPC Ads
- Taboola
- Dailyhunt
- Hotstar
- Google Analytics
- SEMrush
- Hubspot
- Meltwater
- Konnectinsights
- RivalIQ
- Google Data Studio
- Whatagraph
- Zoho projects
- Jira
- Microsoft Dynamics CRM
- Power BI
- Data Visualization
- Data & Analytics
Websites
Certification
- AI for Everyone, EY Artificial Intelligence - AI Engineering - Bronze, 2024-09-01
- Meta Creator Course, 2023-08-01
- Google AdWords Display Certified, 27883863, 2023-04-01
- Google Digital Sales Certified, 27880866, 2019-02-01
- Hubspot Content Marketing & Inbound Certified, 5bf6dd4587fe4294bd68754deea7be2e, 2019-10-01
Accomplishments
- EY Client Extraordinaire Award, 2025-04-01
- EY Client Extraordinaire Award, 2024-03-01
- WAN-IFRA South Asian Digital Media Awards 2020 Silver Award, under the Best Native Advertising / Branded Content Campaign category. This was our first Influencer Marketing project done for the brand Go Colors., 2020-12-01
- Contributed to EY's WAVES 2025 Report, A Studio Called India, featured in the Digital Nation section (pages 28-33), 2023-05-01
Sectors Worked With
- Media
- Agency
- FMCG
- CPG
- Retail
- Telecom
- BFSI
- Government
Personal Information
Title: Senior Business Consultant
Timeline
Senior Business Consultant
Ernst & Young Parthenon
09.2022 - Current
Digital Marketing Head
SocialPulsar Inc
02.2021 - 09.2022
Digital Marketing Strategist
Malayala Manorama Publications
09.2017 - 12.2020
Digital Marketing Executive
Spark Digitus WLL
03.2016 - 12.2016
Assistant Business Development Manager
A K Information Technology
04.2015 - 03.2016
Business Development Executive
SparkSupport Infotech Pvt Ltd
03.2014 - 04.2015
Business Development Executive
Nimcom Consultancy Services
06.2013 - 03.2014
MBA - Information Technology & Marketing
MACFAST
B.COM - Computer Applications
Marian College
XIIth - undefined
Good Shepherd Public School
Xth - undefined
IISD
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