SHIBIN BABU PEDIAKAL
Digital Marketing Head
Kochi
Summary
Results-driven Digital Marketing Head bringing 8 years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in Google,Hubspot. Committed to building brand presence through effective optimization and management of partner and brand websites.
Overview
8
8
years of professional experience
3
3
Certifications
Work History
Digital Marketing Head
SocialPulsar Inc
02.2021 - Current
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks.
- Brainstormed content marketing strategies based around client's business goals, existing content and chosen key performance indicators.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Gathered campaign results and developed reporting dashboard to illustrate campaign effectiveness.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
- Supported new client acquisition with superior strategy and world-class presentations.
- Recruited and hired experienced contractors to complete projects on time and within budget requirements.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
Digital Marketing Strategist
Malayala Manorama Publications
Kottayam
09.2017 - 12.2020
- Planning, Strategizing, & Execution of all Online Digital/Social media campaigns
- Coordinating with clients/sales teams and executing campaigns as per requirements
- Devising customized digital campaign strategy plans for clients as per requirement
- Coordinating with design team to execute creative artworks for clients
- Monitoring campaigns and working forward to attain higher results and higher CTR on campaigns
- Preparation of new proposals and solutions as per latest technologies and platforms
- Preparation of Digital sales deck and reporting of digital traffic analytics
- Creating long term digital media plan & digital training deck
- Meeting clients/agency over further level of digital discussions, as and when required
- Work in conjunction with the media sales teams to shape digital strategy on a channel level
- Identify revenue opportunities, and work on multi-market programs
- Create monthly report on the performance of social pages/campaigns
- Support the product team in creating multichannel marketing solutions.
- Drove Rs 1 Cr in revenue through new influencer marketing & augmented reality activations
Digital Marketing Executive
Spark Digitus WLL
03.2016 - 12.2016
- Responsibility for managing social media channels and social media advertising (Facebook, Instagram, Twitter, etc)
- Responsible for managing digital advertising through GoogleAdwords and devising clear cut bidding strategies for clients
- Use of a toolkit to measure and monitor digital and social activities- find out what works, tweak and improve communications, tactics, campaigns, etc
- Close liaison with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered
- Respond and react to changes within social networks – functionality, etiquette, reporting etc
- Monitor and present relevant data, trends, successes, exceptions, etc
- Utilize great web etiquette skills to ensure the right message isdelivered online, help people stimulate discussions, encourage debate, real time content writing, online discussion, interactions etc
- Creative input on content, ideas on social media viral marketing
- Work closely with the website design team, suppliers and corporate communications
- Assist in technical proposal writing, bidding on tenders and RFP’s.
Assistant Business Development Manager
A K Information Technology
04.2015 - 03.2016
- To focus on new business generation utilizing the primary and secondary leads generated
- To support all sales activities to ensure that the businesses client base is provided with literature, product samples and excellent support
- Responsible for the marketing of company products and services
- Responsibility for Domestic Middle East and International US, UK, Europe sales
- Building relationship with new and existing clients
- Responsible for identify opportunities for campaigns, products and distribution channels that will lead to an increase in sales.
Business Development Executive
SparkSupport Infotech Pvt Ltd, SparkSupport Infotech
03.2014 - 04.2015
- Presents SparkSupport InfoTech (P) Ltd to potential clients through direct communication, telephone and emails
- Interacting with global customers- US, UK, Europe and Asia Pacific
- Responsible for lead generation, cold calling and setting business appointments
- Actively and successfully managing the sales process: lead generation; credentials pitch;; solution pitch
- Possessing drive, motivation and acute attention to detail in ensuring all sales opportunities to SparkSupport Infotech (P) Ltd are captured and explored
- Managing and maintaining sales pipeline and ensure smooth conduct of sales administration activities
- Responding to client queries in timely manner
- Ensuring, (P) Ltd remains proactive and responsive to prospective clients
- Involved in the first level hiring process of new candidates for my team.
Business Development Executive
Nimcom Consultancy Services
06.2013 - 03.2014
- Conducted Market Research on the existing and prospective customer database and market share
- Cold calling Principals/Placement Officers of various colleges and scheduling of appointments
- Marketing of technical IT related courses and soft skill training courses to college students through visual presentations and stage interactions
- Also, involved in sourcing of experienced engineers and managers for clients located at Bangalore and Middle East.
Education
MBA SYSTEMS -
MACFAST
BCOM - undefined
Marian College
XII - undefined
IISD
X - undefined
Good Shepherd Public School
Skills
Ad Sales Support
Social Media Management & Ads
Search Engine Optimization (SEO)
PPC - Google Ads, Linkedin Ads
Amazon PPC Ads
Digital Strategy
Google Analytics, SEMRush, Hubspot,Konnectinsights,RivalIQ
Certification
Google Adwords Display Certified
Timeline
Digital Marketing Head
SocialPulsar Inc
02.2021 - Current
Digital Marketing Strategist
Malayala Manorama Publications
09.2017 - 12.2020
Digital Marketing Executive
Spark Digitus WLL
03.2016 - 12.2016
Assistant Business Development Manager
A K Information Technology
04.2015 - 03.2016
Business Development Executive
SparkSupport Infotech Pvt Ltd, SparkSupport Infotech
03.2014 - 04.2015
Business Development Executive
Nimcom Consultancy Services
06.2013 - 03.2014
MBA SYSTEMS -
MACFAST
BCOM - undefined
Marian College
XII - undefined
IISD
X - undefined
Good Shepherd Public School