Shiek abdul zaheer
Hyderabad
Summary
As an experienced Google Ads Global Trust & Safety professional, my objective is to apply my expertise in ensuring a safe, secure and trustworthy advertising ecosystem for businesses. With a track record of implementing innovative solutions to tackle ad fraud, policy violations and other trust and safety challenges, I am committed to delivering exceptional results and driving business growth.
Overview
2
2
years of professional experience
Work History
Google ads global trust & safety
Wipro
03.2022 - 03.2024
- Developed and implemented policies and procedures to ensure compliance with local laws and regulations across multiple global markets, resulting in a 30% reduction in ad disapprovals
- Led cross-functional teams in the investigation and resolution of complex fraud and abuse cases, resulting in a 50% decrease in fraudulent activity on the platform
- Analyzed data and provided insights to inform product improvements and innovations, resulting in the successful launch of several new features and tools to enhance user safety and security.
- Streamlined reporting processes, providing clients with clear insights into their ad campaign performance.
- Stayed current on industry trends and platform updates to maintain expertise in digital advertising strategies.
- Increased overall campaign performance by analyzing and optimizing Google Ads strategies.
- Reduced wasted spend by implementing negative keyword lists to filter out irrelevant searches from triggering ads.
- Collaborated closely with cross-functional teams to ensure marketing objectives were met through cohesive ad campaigns.
Education
Computer science of engineering | B. Tech -
TKR college of engineering &technology
05.2021
Skills
- Fraud detection & prevention
- Professional
- Risk assessment
Personal Information
- Date of Birth: 07/04/1994
- Present address: Hyderabad
- Nationality: Indian
Languages
Hindi
Advanced (C1)
Telugu
Advanced (C1)
English
Advanced (C1)
Hobbies
Travelling. Music. Cooking.
Timeline
Google ads global trust & safety
Wipro
03.2022 - 03.2024
Computer science of engineering | B. Tech -
TKR college of engineering &technology
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