Hi, I’m
SHIJU JOHN
Digital Marketing & Applied Analytics
Bangalore
Summary
Highly versatile professional with over 16 years of extensive experience in data-driven marketing, analytics insights, business development, demand generation, campaign management, market research, cross-functional leadership, channel management, go-to-market strategy, customer satisfaction, and team management in renowned organizations. Skilled in strategic planning, digital marketing, AI leadership, organizational leadership, and project management. Utilizes strong analytical skills and strategic insights to drive business growth and foster innovation. Demonstrated expertise in leading cross-functional global teams and collaborating with agencies and partners to achieve optimal results.
Overview
19
years of professional experience
4
years of post-secondary education
4
Languages
Work History
IBM
Digital Marketing Demand Strategy Leader
09.2024 - Current
Job overview
- Achieved revenue growth targets by identifying untapped markets for expansion as well as securing new client accounts through targeted sales efforts.
- Evaluated emerging industry trends and adjusted company strategy accordingly to maintain a competitive advantage in the marketplace.
- Implemented data-driven decision-making practices across the organization for improved business performance and informed strategic planning.
- Identified growth opportunities through rigorous analysis of industry trends, competitive landscape, and customer needs.
- Built high-performing teams by recruiting top talent, providing ongoing coaching/mentoring support, and establishing clear performance expectations.
- Fostered collaborative working relationships with key stakeholders to ensure alignment on strategic goals and priorities across functional areas.
- Implemented digital marketing best practices to driven lead gen for priority products.
- Evaluated and optimized media investments like Paid media , Content Syndication.
- Developed and implemented Digital Customer Journey's to improve client experience.
IBM
Applied Analytics & Marketing Automation leader APAC & Japan
12.2021 - Current
Job overview
- Actionable business insight to convert client interests to business opportunities to drive product led business growth.
- In depth market, competitor, and product analysis determining competitive advantages and business gaps to inform future Go-To Market strategies and decision making to deliver business outcome.
- Executive communication and performance measurement system to ensure the business is delivering results on par on all strategic and key results areas.
- Determine and measure appropriate KPI’s across the marketing funnel to drive strategic optimization across marketing, sales, communications, paid media, finance, and operations.
- Manage a teams of highly skilled data analysts and data scientists across APAC, Japan, Europe and US to deliver business value through business reporting, performance management systems, market analysis, scenario planning, data modelling, data visualization and story telling.
- Manage a team of marketing automation professional for Campaign planning and execution in APAC & Japan and running regular campaign optimization workshops to pivot to respond to dynamic market conditions.
- Agile project management to maintain a sense and respond analytics and automation center of excellence.
- Consistently able to create the largest business opportunity revenue of ~$200M quarterly making Asia a key market for business growth.
- Achieved consistent high NPS scores for APAC region and developed a content rich testimonial repository.
- Bestowed with IBM Excellence and Eminence award for driving business outcomes through applied analytics.
- Bestowed with CMO award for achieving the highest sales conversion of client interests in IBM by creating a data driven client interest conversion management system.
- Dynamic in consistently achieved business growth and YoY pipeline addition and delivered highest MQL conversion in 2022-23.
IBM
Campaign Analytics and Performance Management Global Center of Excellence Lead
02.2018 - 12.2021
Job overview
- Deliver campaign performance analysis and optimization recommendations for more than 200 marketing campaigns globally across the campaign marketing funnel.
- Measure the impact on investment of more than $150M and ROI through the campaign optimization recommendations.
- Product owner for the Campaign performance dashboard as a single source of truth for campaign success measurement.
- Participate in Global performance reviews with insights for strategic planning during quarterly and during fall plan meetings.
- Product owner for a sense and respond performance management system.
- Increased yield from pipeline by +20 pts, via lead touch optimization strategies.
IBM
Program Manager – Marketing Planning and Performance Management
06.2016 - 02.2018
Job overview
- Manage quarterly marketing budgets upward of $100M in the IBM Growth Marketing Unit, working with marketers in APAC, GCG, EMEA and Latin America.
- Interlock with and manage the quarterly Agency Purchase Order (PO) Management System process to ensure that the approvals & Issuance of critical PO’s are in place well before the quarter.
- Manage performance objectives of Upwards of $2.6B pipeline and $900M in wins through marketing performance management system and insights for business executives.
Kotak Mahindra Bank
Cluster Manager Branch Banking & Marketing
04.2006 - 05.2012
Education
St Xaviers College
B. Com
Christ College Institute of Management
MBA from Marketing
Google Digital Marketing Professional program
IBM Leadership Management Program
Udemy
The complete SQL Bootcamp
Udemy
The complete Tableau Bootcamp for Data Visualization
Skills
Data Driven
Personal Information
Date of Birth: 06/18/82
Executive Profile
A versatile professional having 16+ years of profound experience in Data driven Marketing, Analytics Insights, Business Development, Demand Generation, Campaign Management, Market Research, Cross Functional Leadership, Channel Management, Go-to-Market Strategy, Customer Satisfaction and Team Management in organizations of high repute., Data Driven, Analytical, Communicator, Innovator
Timeline
Digital Marketing Demand Strategy Leader
IBM
09.2024 - Current
Applied Analytics & Marketing Automation leader APAC & Japan
IBM
12.2021 - Current
Campaign Analytics and Performance Management Global Center of Excellence Lead
IBM
02.2018 - 12.2021
Program Manager – Marketing Planning and Performance Management
IBM
06.2016 - 02.2018
Cluster Manager Branch Banking & Marketing
Kotak Mahindra Bank
04.2006 - 05.2012
Christ College Institute of Management
MBA from Marketing
01.2006
Google Digital Marketing Professional program
01.2015
IBM Leadership Management Program
01.2020
Udemy
The complete SQL Bootcamp
01.2021
Udemy
The complete Tableau Bootcamp for Data Visualization
01.2021
St Xaviers College
B. Com
01.2004
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