Shikha Assudani
Content Writer & Strategist
Summary
Building effective brand stories, one compelling copy at a time.
Backed by a strong understanding of and experience in writing for online & offline marketing campaigns.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
Work History
Head of Content
Vilvah
03.2024 - Current
- Lead a team of content writers for consistent delivery of high-quality content on time.
- Analyse performance metrics to optimize content strategy, resulting in increased engagement, conversions, retention & new customer acquisition.
- Streamline the content creation process to increase efficiency.
- Optimise brand communications across various channels such as Meta ads, social media, retention & acquisition media, online marketplaces, offline advertising, ORM, and SEO.
- Champion social media integration, enhancing online presence and brand recognition through engaging content.
- Spearhead development of new content formats, increasing audience reach and diversifying offerings.
Lead Content Writer & Consultant
Profitto Marketing
12.2023 - Current
- Spearheading content initiatives for the agency.
- Designing impactful content strategies and materials to enhance client sales and website traffic.
Freelance Content Writer & Consultant
Brand Marketing
09.2023 - Current
- Strategizing and executing persuasive content campaigns tailored for digital agencies and E-commerce brands, amplifying brand stories and driving customer engagement.
- Collaborating with brands and agencies to design targeted content strategies and calendars aligned with business goals.
- Crafting, editing, and optimizing content to enhance brand presence and resonate with diverse audiences.
Senior Copywriter & Team Lead
InsanelyGood By Swiggy
09.2022 - 09.2023
- Directed content creation for the brand, orchestrating engaging campaigns across various digital channels, driving sales and brand visibility.
- Spearheaded successful product launches, creating compelling content for online and offline touchpoints, ensuring maximum impact on target audiences.
- Managed stakeholder expectations and led cross-functional teams to maintain content quality and consistency.
Freelance Content Writer
Pepper Content
12.2021 - 09.2022
- Produced SEO-centric content and persuasive narratives for fashion and lifestyle brands, enhancing online visibility and driving conversions.
Lead Content Consultant
Saaki Lifestyle
09.2021 - 11.2021
- Crafted comprehensive content strategies for the brand, optimizing digital presence through engaging social media, PR, and website content.
Content Writer
TrueBlue Advisory
07.2020 - 04.2021
- Developed and executed compelling content strategies for B2B clients, strengthening brand positioning and industry authority.
Copywriter
Swiggy
09.2018 - 01.2020
- Executed targeted content strategies for E-commerce initiatives, driving user engagement and sales through innovative campaigns.
Social Media Executive
Faasos, Rebel Foods
07.2015 - 12.2015
- Curated engaging content for the brand, significantly boosting social media presence and customer interaction.
Education
Master of Journalism & Mass Communication -
CMS, Jain University
06.2016 - 05.2018
Bachelor's - Business Management
Mount Carmel College
06.2012 - 05.2015
Skills
Content Writing
Copywriting
Blog Writing
Social Media Marketing
Stakeholder Management
Team Management
Timeline
Head of Content
Vilvah
03.2024 - Current
Lead Content Writer & Consultant
Profitto Marketing
12.2023 - Current
Freelance Content Writer & Consultant
Brand Marketing
09.2023 - Current
Senior Copywriter & Team Lead
InsanelyGood By Swiggy
09.2022 - 09.2023
Freelance Content Writer
Pepper Content
12.2021 - 09.2022
Lead Content Consultant
Saaki Lifestyle
09.2021 - 11.2021
Content Writer
TrueBlue Advisory
07.2020 - 04.2021
Copywriter
Swiggy
09.2018 - 01.2020
Master of Journalism & Mass Communication -
CMS, Jain University
06.2016 - 05.2018
Social Media Executive
Faasos, Rebel Foods
07.2015 - 12.2015
Bachelor's - Business Management
Mount Carmel College
06.2012 - 05.2015
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