Shikha Assudani
Head Of Copy At Vilvah | Content & Copy Writer
Bangalore
Summary
Copy Lead with 8 years of experience shaping brand narratives across digital, product, and campaign touchpoints. Currently heading copy at Vilvah with a focus on storytelling, strategy, brand voice, and team leadership.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
Work History
Copy Lead
Vilvah
03.2024 - Current
- Served as Product Success Owner for Vilvah's Better Ageing Serum, owning the launch narrative, ensuring a seamless product launch, managing execution of brand campaigns, and driving cross-team alignment.
- Lead content strategy across revenue-generating (Meta, Google ads, Retention) and engagement platforms (Social, SEO, Website, YouTube), driving growth in CTR, conversions, and revenue.
- Define and evolve brand voice for consistent storytelling across channels, campaigns, packaging, and founder branding.
- Drive creative storytelling and campaign ideation focused on emotional resonance and conversion.
- Build and mentor a high-performing content team, streamlining workflows and elevating quality.
- Collaborate cross-functionally to ensure messaging consistency and business impact.
Content Consultant
Profitto Marketing
10.2023 - 02.2024
- Led content strategy and execution for international clientele across industries.
- Delivered end-to-end copy for retention channels, website content, social media, Meta & Google ads, SEO, and blogs.
- Ensured cohesive brand voice and high-performing content aligned with business objectives.
Senior Copywriter & Team Lead
InsanelyGood, Swiggy
09.2022 - 09.2023
- Led copy and content for all app properties and retention channels including push, SMS, WhatsApp, and emails.
- Conceptualised launch campaigns for new products and services, from copy to execution.
- Owned end-to-end communication for new app launch including catalog content, retention messaging, and in-app content.
- Oversaw daily stakeholder requests and managed a team of writers and designers to ensure timely delivery.
Freelance Writer
Pepper Content
11.2021 - 09.2022
- Created SEO-optimized articles and marketing content for leading lifestyle and fashion brands.
- Developed tone-aligned storytelling for content pieces aimed at driving organic traffic.
Content Consultant
Saaki Lifestyle
09.2021 - 11.2021
- Led content strategy and execution for social media, product copy, and influencer communication.
- Collaborated on PR content and SEO optimization for brand discovery and awareness.
Copy and Content Writer
TrueBlue Advisory
07.2020 - 03.2021
- Developed employer branding content for clients including Swiggy, Myntra, and Prosus.
- Created internal and external communication content and social calendars.
- Assisted in CEO shoots and post-production tasks including scripting and subtitling.
Copy and Content Writer
Swiggy
09.2018 - 01.2020
- Ideated and delivered campaign copy, UX content, and video scripts for the Swiggy app.
- Worked closely with design and product teams to align copy with brand tone and user journeys.
- Established internal systems to streamline copywriting requests and improve output efficiency.
Social Media Executive
Faasos (Rebel Foods)
08.2015 - 12.2015
- Managed social media content and blog writing.
- Drafted product descriptions and assisted during campaign and product shoots.
Education
Master of Arts - Journalism And Mass Communication
Master's in Mass Communication And Journalism (Advertising And Public Relations)
07.2016 - 05.2018
BBA - Marketing
Bachelor's in Business Management (Marketing)
06.2012 - 03.2015
Skills
- Copywriting & Content Strategy
- Brand Voice Development
- Product Success Management
- Digital Campaigns & Product Launches
- Team Leadership & Stakeholder Collaboration
- SEO & Performance-driven Content
- Social Media & Email Marketing
- UX Writing & In-App Communication
- Quick Commerce & D2C Experience
Timeline
Copy Lead
Vilvah
03.2024 - Current
Content Consultant
Profitto Marketing
10.2023 - 02.2024
Senior Copywriter & Team Lead
InsanelyGood, Swiggy
09.2022 - 09.2023
Freelance Writer
Pepper Content
11.2021 - 09.2022
Content Consultant
Saaki Lifestyle
09.2021 - 11.2021
Copy and Content Writer
TrueBlue Advisory
07.2020 - 03.2021
Copy and Content Writer
Swiggy
09.2018 - 01.2020
Master of Arts - Journalism And Mass Communication
Master's in Mass Communication And Journalism (Advertising And Public Relations)
07.2016 - 05.2018
Social Media Executive
Faasos (Rebel Foods)
08.2015 - 12.2015
BBA - Marketing
Bachelor's in Business Management (Marketing)
06.2012 - 03.2015
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