Shikha Gupta
New Delhi
Summary
Strategic and results-driven E-commerce Manager with over 8 years of expertise in managing and optimizing marketplace accounts. Adept at leveraging comprehensive knowledge of marketplace operations, fulfillment, marketing strategies, and analytics to drive brand consistency and revenue growth. Proven leader with strong P&L management skills and a passion for enhancing customer experiences. Currently contributing to the success of TNW - The Natural Wash as a Key Account Manager.
Overview
9
9
years of professional experience
Work History
Key Account Manager
TNW - The Natural Wash
02.2023 - Current
- Overseeing key marketplace accounts, ensuring optimal performance and growth
- Developing and implementing strategic plans to enhance brand presence and sales
- Managing P&L responsibilities, achieving budget targets, and driving profitability
- Coordinating with various teams to ensure seamless operations, fulfillment, and customer satisfaction
- Conducting data analysis to generate reports, create pivot tables, and derive actionable insights
- Leveraging advanced knowledge of e-commerce tools and platforms to optimize product listings and promotions.
E-commerce Manager
AMARCLIQ Solutions
07.2018 - 01.2023
- Successfully managed and optimized marketplace accounts, resulting in a 20% increase in sales revenue
- Conducted comprehensive market analysis to develop informed marketing strategies, enhancing competitive positioning
- Developed and maintained content management systems, ensuring accuracy and consistency across all platforms
- Oversaw fulfillment processes, improving delivery times and customer satisfaction
- Led a team of e-commerce specialists, fostering a collaborative and high-performance work environment
- Implemented P&L management practices, achieving budget targets and enhancing brand consistency across sales channels
- Utilized e-commerce tools and platforms to manage product listings, promotions, and inventory
- Analyzed data to generate insightful reports, create pivot tables, and derive actionable business insights.
Merchandiser (E-Business)
Shapes Products Pvt Ltd
12.2015 - 06.2018
- Managed registrations and product listings on various marketplaces, including Amazon, Limeroad, and HomeShop18
- Coordinated promotional activities and participated in exhibitions and retail store events
- Prepared MIS reports for daily processed orders, purchase orders, returns, and monthly payment reconciliation
- Coordinated with online portals, logistics partners, photographers, and offline distributors/retailers
- Designed and maintained the company’s e-commerce website, prepared content sheets, and uploaded products
- Developed comprehensive Excel-based MIS reports for total sales, enhancing data-driven decision-making.
Education
Bachelor of Arts -
Delhi University
01.2015
Senior Secondary (Commerce) -
DelhiMatriculation (High School) -
DelhiSkills
- Marketplace Account Management
- P&L Management
- Marketing Strategy Development
- Fulfillment and Logistics Optimization
- Data Analysis and Reporting
- Content Management Systems
- Proficient in Amazon Seller Central
- Flipkart Seller Hub
- And other e-commerce platforms
- Advanced knowledge of MS Office and Google Suite
- Excellent analytical skills with expertise in generating reports and creating pivot tables
- Strong leadership and team management
- Exceptional communication and interpersonal abilities
- Customer-centric approach with a focus on enhancing customer satisfaction
- Self-motivated and able to work independently or as part of a team
Accomplishments
- Designed a new website and catalog for SHAPES PRODUCTS PVT LTD, significantly enhancing online presence.
- Developed a comprehensive Excel-based MIS report for total sales at Shapes Products Pvt Ltd.
- Increased sales revenue by 20% at AMARCLIQ Solutions through effective marketplace management and optimization.
Personal Information
- Husband's Name: Pawan Gupta
- Date of Birth: 08/15/90
- Gender: Female
- Nationality: Indian
Languages
- Hindi
- English
Disclaimer
I hereby declare that all the above information given by me is true to the best of my knowledge.
Timeline
Key Account Manager
TNW - The Natural Wash
02.2023 - Current
E-commerce Manager
AMARCLIQ Solutions
07.2018 - 01.2023
Merchandiser (E-Business)
Shapes Products Pvt Ltd
12.2015 - 06.2018
Bachelor of Arts -
Delhi University
Senior Secondary (Commerce) -
Matriculation (High School) -
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