Shikha Gupta
Summary
A Digital Marketing Specialist with over five years of experience managing paid campaigns for Fortune 500 clients. Have demonstrated a track record of success in optimizing accounts to improve ROI. Have managed budgets of up to $1M and enhanced client performance by developing and executing effective marketing strategies. Successfully increased website traffic and conversions, developed strong relationships with clients and partners, and contributed to their growth and success
Overview
9
9
years of professional experience
1
1
Certification
Work History
Media Performance Associate Manager
Publicis Media
05.2024 - Current
- Spearheaded end-to-end campaign management across multiple digital advertising platforms for US markets, driving 20% YoY improvement in ROI and delivering consistent performance for marquee clients including Toyota and Four Seasons.
- Strategically planned and optimized $500K+ monthly ad budgets , leveraging advanced data-driven insights to achieve 15–25% cost efficiency gains , while managing seasonal fluctuations and maximizing returns during US festive peaks.
- Delivered measurable business impact by implementing innovative bidding tactics, refined audience strategies, and performance analytics—enabling double-digit growth in conversions and strengthening strategic decision-making across campaigns.
Digital Marketing & Research Senior Associate
Google Operations Center
02.2021 - 05.2024
- Oversee the entire business cycle, including planning, pitching (in conjunction with in-country teams), implementing, and optimizing campaigns
- Manage high-value US clients and handling their budgets ranging from $500K to $1M on monthly basis to scale product adoption
- Effectively managed top and critical clients during peak seasons such as tax season and iPhone launch projects, resulting in significant revenue growth upto ~$2M
- Providing advertisers with the support to achieve their digital marketing objectives, including industry research, seasonality studies, revenue opportunity assessment, and benchmarking against competitors
Digital Media Associate
Accenture Solution Private Limited
08.2019 - 02.2021
- Analyzing campaign performance and formulating strategies to boost client's account performance
- Optimizing digital campaigns by applying high level tricks to meet the client's campaign goals & provide on-going reporting & discrepancy monitoring
- Focus on improving customer base and revenue by conducting continuous testing and optimization of their ads, bidding strategies, target audiences, and placements
SEO Analyst
POPxo (Luxeva India Private Limited)
12.2018 - 08.2019
- Develop and implement content development strategies that align with SEO goals. This includes researching and creating high-quality content that is optimized for search engines, and tracking and analyzing the performance of content.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Keyword Research and Competitor Analysis using various tools such as Google Search Console, SEMrush, Ahref, Keyword finder and more.
Assurance Associate
Ernst & Young
09.2016 - 04.2017
- As part of the American Audit Team, conducted audit procedures, examined and provided assurance on financial statements, maintained productive relationships with key EY Global counterparts, and performed interim and year-end audit on areas like cash, accounts receivables, revenue, PPE & expenses in collaboration with primary audit team (EY US).
Education
B.Com (Hons) -
Deen Dayal Upadhyaya College
Masters Certificate in Digital Marketing -
Delhi Institute of Internet Marketing
M.Com -
Delhi University
Certification in Performance Marketing
Growth School
DelhiSkills
- Google Ads
- SA 360
- Search Engine Marketing
- Social Media Marketing
- Google Analytics
- Search Engine Optimization
Certification
-
Google Search Ads
-
Google Display Ads
-
Google Analytics Certification
-
Facebook Blueprint Certifications
-
Yellow Belt Lean Six Sigma
Affiliations
- Received 'Touchstone Award' for the month Apr'23 and Jun'22 for individual contribution towards the team
- Represented the sector at 'GOC heroes' for exceptional client feedback in Q3'21
- Received 'Pat on the Back' award for excellent performance for Q3'20 and Q1'21 at Accenture
- Spot Award for exceptional client services for Q4 at Ernst & Young
- Secured 2nd position in the second and third year University examination held for the year 2014-2015
Timeline
Media Performance Associate Manager
Publicis Media
05.2024 - Current
Digital Marketing & Research Senior Associate
Google Operations Center
02.2021 - 05.2024
Digital Media Associate
Accenture Solution Private Limited
08.2019 - 02.2021
SEO Analyst
POPxo (Luxeva India Private Limited)
12.2018 - 08.2019
Assurance Associate
Ernst & Young
09.2016 - 04.2017
Masters Certificate in Digital Marketing -
Delhi Institute of Internet Marketing
M.Com -
Delhi University
B.Com (Hons) -
Deen Dayal Upadhyaya College
Certification in Performance Marketing
Growth School
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