Shikha Lawrence
Indore
Summary
Dedicated Lead Generation Consultant with expertise in driving lead conversion for B2B companies and producing high-quality leads. Competent in making the most out of lead generating initiatives by using marketing automation platforms, CRM systems, and lead management software. Proven track record of implementing effective lead nurturing campaigns and delivering actionable insights through data analysis. Passionate about staying up to date with industry trends and best practices to contribute to the overall growth and success of an organization.
Overview
7
7
years of professional experience
Work History
Team Leader
Unidataverse Business Solutions
12.2022 - Current
- Heading and managing-Lead and Demand Generation Teams.
- Managing a team for tele sales process, contact discovery and appointment/ Lead generation.
- Conducted regular team meetings to discuss progress, set goals, and address any challenges.
- Monitored team performance and provided feedback and coaching to improve overall productivity and efficiency
- Acted as a liaison between upper management and team members, effectively communicating goals and expectations.
- Resolved conflicts and issues within the team, promoting a positive and cohesive work environment
- Overseeing Team Leader's, Operations Team and Internal Management and aid them in closing client targets and allocation, ensuring 100% productivity.
- Accountable for planning, execution and delivery of operations unit with the help of central teams.
- Lead Generation, demand generation ,database services,interacting with clients for deliverables, onboarding clients,business planning,client relations,client requirements.
- Developed and implemented quality standards and procedures for lead generation processes.
Priority Relationship Manager
Axis Bank
05.2022 - 11.2022
- Priority Banking Relationship Manager the single point relationship management official of the Bank for the high net worth customers in the Priority Banking Segment of Bank
- A PB RM is primarily responsible for providing financial solutions to the Priority customers and ensure value added services is responsible for increasing liabilities size of relationship via balances in accounts of existing customers and enhancing customer profitability by capturing larger share of wallet.
- Responsible for deepening the existing relationships by cross selling of Bank's products and Services/ third party investment products.
- PBRM also enhances the book through new customer acquisitions
- PBRM is also involved in increasing customer engagement through other non- investment products like Forex, Remittances, Loans, etc to the new and existing customers.
- PBRMs periodically reviews the existing relationships of all the customers from liability as well as cross holding perspective and also ensures that the customers are sufficiently educated/ leveraged on the best financial solutions.
Customer Service Executive
Muthooth Fincorp Ltd
04.2021 - 10.2021
- To handle day to day business transactions, customer queries and provide effective resolution, ensure quality of business through proper process adherence.
- Increase the Branch business through business development activities, consistently cross-sells and up-sells and promotes multiple products and services.
- To ensure quality of business and operational efficiency through proper process adherence and facilitate smooth functioning of branches.
- Though it's a Gold loan sector we need appraise, process the Gold loan with system and pledge the gold of the customer.
- Generating New leads from the Walk-in Customer and handling queries of the customers.
- Doing Marketing activity for awareness of gold loan.
- Giving a lot of product speech to the customer to take different product.
Customer Care Executive
India Infoline Finance Ltd
07.2020 - 03.2021
- Attend Customer Walk-Ins and address customer issues w.r.t
- Gold Loan process & various schemes available at IIFL
- Verify customers KYC & complete online registration
- Provide after sales service to existing customers and obtain references from them to increase customer base.
- Provide good customer service experience while pledging / releasing /interest payment transactions.
- Ensure to bring in New CUIDs (New Customers) and maintain good relationship with existing customers for generating renewal & referral business
- Participate in marketing activities to improve the brand visibility of IIFL_Gold Loan branch in the catchment areas and generate leads of prospective customers.
- Drive cross-sell of other financial products to existing customers
- Ensure customer callings as per CRM leads and update in system
- Ensure strong follow up for interest collections to keep NPAs in control.
Business Development Solution
Inventive Global Solution
10.2017 - 12.2018
- Prospecting, identifies, qualifies and cultivates sales opportunities through a blend of outbound and inbound techniques, email, research on companies as a component of lead generation and qualification activities utilizing the web, LinkedIn, OneSource and other research tools available.
Senior Market Researcher
Active Communication International
01.2017 - 10.2017
- Responsible for collecting market data and evaluating information from diverse market sources
- Analyzing qualitative & quantitative information to support and review new and existing marketing.
- Processing and analyzing raw data for senior managers.
- Work with external data suppliers regarding, Data accuracy and integrity
- Responsible for the development of daily report.
Education
B.E. in CSE -
IIST, Indore
06.2014
HSC -
St. Mary's Hr. Sec School
07.2010
SSC -
St. Mary's Hr. Sec. School
07.2008
Skills
- Project Management
- Team Leadership
- Customer Relationship Management (CRM)
- Customer Service Management
- Business-to-Business (B2B)
- Team Management
- Business Development
- Business Strategy
- Inside Sales
Languages
- English
- Hindi
Timeline
Team Leader
Unidataverse Business Solutions
12.2022 - Current
Priority Relationship Manager
Axis Bank
05.2022 - 11.2022
Customer Service Executive
Muthooth Fincorp Ltd
04.2021 - 10.2021
Customer Care Executive
India Infoline Finance Ltd
07.2020 - 03.2021
Business Development Solution
Inventive Global Solution
10.2017 - 12.2018
Senior Market Researcher
Active Communication International
01.2017 - 10.2017
B.E. in CSE -
IIST, Indore
HSC -
St. Mary's Hr. Sec School
SSC -
St. Mary's Hr. Sec. School
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