SHIKHA MATTOO
Category Manager
Gurugram
Summary
Highly skilled & dedicated Retail Merchandiser with proven track record for driving sales and profitability with over 14 years of experience. Strong expertise in Buying & Planning, pricing strategy, Forecasting Merchandising & Assortment planning. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
14
14
years of professional experience
Work History
Category Manager
V-MART Retail
05.2024 - Current
- Currently Working as Category Manager Women Wear in V Mart ( Bottom Wear & Winter Wear )
- Handling business size of 120 Cr. of V- mart ( ROI & South )
- Product Selection - Product Selection & Development on the basis on latest trends and market trend. Defining the Product and MRP strategy as per customer needs .
- Vendor Management -Meeting with vendors, factory visits , Develop the product range , negotiating cost with vendors.
- Managing Supply chain - Tracking of Monthly inwards , at category level and gaps
- Sell thru : Analysis of Sell thru on weekly basis taking quick calls on and Good Seller and Slow Sellers .
- Coordinating with Lime Road Team for making Product Live on site , Offering Discounts and new product line for site .
SENIOR MANAGER - Retail Merchandiser
RELIANCE RETAIL
7 2018 - 04.2024
- Leading Retail planning for Business Size 170Cr for Brands like ECKO Ultd, Miss players and Samav
- Working closely with Management to strategies, forecast the Business Plan and execution to achieve company's KPI
- Complete planning of OTB, Budget Allocation, Modules Selection, Range Architecture, Category Mix, Intake Margin for the complete season for all formats - EBO, MBO and Online
- Key role of Managing Inventory - by constantly reviewing Category performance on Weekly, Monthly Quarterly and Yearly Basis, suggesting Consolidation of Stock, Replacement & replenishment
- Reviewing Sell thru on routinely basis and taking calls for Fast-Fashion products, Mid Season and EOSS planning, which results in maintaining optimum inventory flow
- Cross functional and Departmental Coordination to ensure seamless execution of activities
- Working Closely with AJIO team, Centro, Trends, Spenser's, Azorte, for all planning related activities.
MANAGER BUYING & PLANNING
Future Group
05.2016 - 07.2018
- Buying & Planning for all the stores as per forecasted trend & LY trend
- Curating a Range and assortment plan for the season OTB management by placing repeat orders to maximize sales of in-season bestseller and identify new products to minimize missed opportunities
- In Season Management of Brand Performance, Mark Down, Carry forward and End of season sale, Consolidation, Replacement & replenishment, Sell thru Review and tracking margins
- Tracking deliveries to ensure desired fulfilment in stores
- Setting up of base stocks for the stores, Execute replenishments
- Allocation of Stock across all the channels on Weekly basis to make sure the freshness of the store
- Ensure regional stock balancing through transfers and consolidations
- Coordination with all Channels Partners - Online (MYNTRA, JABONG, AMAZON & KOOVS) & SIS for merchandise allocation & Promotions and Markdown.
RETAIL PLANNER
KOOVS
12.2015 - 06.2016
- Working closely with the Buying Team to identify seasonal spend by brand, at category level to ensure a fashionable, commercial, well balanced range
- Plans the phasing intake and controls OTB budgets, Plans options and buy quantities
- Responsible for putting product live in line with the Go-Live report ensuring products are merchandised correctly across category pages, brand pages and trend pages
- Provide consistency of reports across the B&M function & Managed weekly, monthly and seasonal reporting requirements
- Analyses sales performance to evaluate merchandising efforts, product sell-through and product opportunities.
BUYER
SSIPL Retail, RJ Corp
01.2013 - 12.2015
- Seasonal Buying Strategies, Product Assortment planning, Sales forecasting and OTB's planning at PAN India Level for Approx
- 240 NIKE stores
- Monthly Analysis of Sales Category/Subcategory/Product level
- Controlling Stock levels, checking the Inflows of Stock at PAN India level as well as store level, updating in season offers and Plan EOSS
- Coordinating with NIKE -India team for tracking the orders, billings and shipments for the store
- Ensure Timely Supplies of product at store, New Store planning, making stock strategy, ensure proper representation of the category at store level
- Availability of Key Styles & Sell thru's analysis - Fortnightly & Initiative Tracking.
OPERATIONS MANAGER
Kapsons
06.2010 - 04.2012
- Handling the Operations, Merchandising & Marketing for all the KROME stores (COCO and franchisee
- Range Planning, Stock refilling & stock movement for all stores for Multiple brands
- Managing Marketing and Promotional Activities (Internal and Outdoor communication like newspaper ads, Hoardings, Radio, television etc
- Contributing in annual plan and brands future projections
- Stock allocation according to the store space and capacity, New Store openings
- Handling the HR related issues (salary of the staff, promotion, increment, training of staff, Performance appraisals of staff.)
Education
Professional Certificate Programme - Business Management
IIM Kozhikode
Kozhikode 06.2024 - Current
MBA-Retail Management -
Punjab University Chandigarh
ChandigarhBSC -
Punjab University Chandigarh
Chandigarhundefined
Skills
Planning
Data Analysis
Buying
Stock Management
Merchandising
Team Management
Vendor Management
Timeline
Professional Certificate Programme - Business Management
IIM Kozhikode
06.2024 - Current
Category Manager
V-MART Retail
05.2024 - Current
MANAGER BUYING & PLANNING
Future Group
05.2016 - 07.2018
RETAIL PLANNER
KOOVS
12.2015 - 06.2016
BUYER
SSIPL Retail, RJ Corp
01.2013 - 12.2015
OPERATIONS MANAGER
Kapsons
06.2010 - 04.2012
SENIOR MANAGER - Retail Merchandiser
RELIANCE RETAIL
7 2018 - 04.2024
MBA-Retail Management -
Punjab University Chandigarh
BSC -
Punjab University Chandigarh
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