Shikha Mehta
Digital Marketing Expert
Mumbai
Summary
Experienced Digital Marketing expert with a 12+ years of proven track record in Relationship Management, Media Planning, PPC, SEM, SMM, and Google Ads. Specialized in driving revenue and ROI through effective digital strategies.
Overview
12
12
years of professional experience
4
4
years of post-secondary education
Work History
Digital Account Director — Client Success
LS Digital
Bangalore
02.2022 - 08.2023
- Managed 10 clients from various industries, including Wakefit, Dunzo, Bharat Matrimony, Fantasy Akhada, Fresh to Home, Jain Online University, Fairmoney (Nigeria), Nira Finance, Mewt, and Property Share.
- Managed a media spend worth 71cr+ with 12 cross-sells & upsells.
- Strategies for the Digital Marketing plan for Wakefit, that helped increase their sales target by 3X.
- Handled 25+ Channels for various brands both ATL & BTL. DV360, Google Pmax, Facebook, Mediasmart, mCanvas to name a few.
- Analyzed and reported digital campaign performance with focus on program optimization.
- Designed and implemented digital, web and social strategies to align with client business goals.
- Worked cross-functionally with various departments on projects.
- Managed & coached a team of 8 digital marketing experts.
Digital Marketing Consultant
Fenix Commerce
Remote
08.2021 - 02.2022
- Successfully created and executed performance marketing campaigns on social media and Google that have driven business growth.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Consulted on end-to-end marketing strategies, including paid and organic efforts, to ensure successful delivery of campaigns.
- Collaborated with sales teams to understand customer and retailer pain points and suggested strategies to overcome them in marketing communications.
- Conducted in-depth audience analysis and created personas to inform targeted marketing efforts, resulting in improved engagement and conversions.
- Guided digital marketing teams to structure media plans for branding and paid performance campaigns, resulting in improved campaign performance and cost efficiency.
- Monitored and analyzed SEO progress in collaboration with the SEO team, ensuring that campaigns are optimized for maximum visibility.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.
Lead - Digital Marketing
Aegon Life Insurance
MUMBAI
02.2020 - 08.2021
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created social media content with innovative brand messaging to support new product launches.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Continually maintained and improved company's reputation and positive image in markets served.
- Coordinated with design and media teams to develop high-quality creative assets.
- Managed vendor performance to maximize profitability and achieve financial objectives.
Social Media Manager
Media Mantra
MUMBAI
08.2019 - 12.2019
- Successfully handled entire social media for US and Canada clients, resulting in increased brand awareness and engagement.
- Planned and executed social media campaigns, including media planning, campaign structure, budgeting, and strategy, resulting in improved ROI and cost efficiency.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Executed campaigns by understanding the target audience, A/B testing and more.
- Experimented with creation of creatives on canva/shutter stock, ad copies, and URL parameter for tracking, resulting in improved campaign performance.
- Created reports for clients and the team to understand the performance, resulting in improved decision-making and campaign optimization.
Digital Marketing Campaign Manager
Times Professional Learning
MUMBAI
02.2018 - 07.2019
- Handled end-to-end digital marketing campaigns for TPL, TimesPro, and TimesTSW, driving enrollments for 15 and 47 learning centers, respectively.
- Successfully generated over 20,000 leads in one month through event management.
- Collaborated with various teams and agencies including Web Development, Creative, Content, ATL, and BTL to ensure successful campaigns.
- Conducted vendor research, pitching, negotiating, and management for the programs.
- Maintained a positive relationship with vendors and chose the best ad type for campaigns.
- Managed website content and integration on WordPress. Utilized CRM tools such as Leadsquared, Talisma, and DeltaX for reporting and data analytics.
- Demonstrated strong managerial capabilities by leading a team and delivering successful campaigns.
Campaign Account Manager and PPC Specialist
Innoserv
Pune
01.2017 - 01.2018
- Develop and plan media strategies for clients in real estate, academia, health insurance, and automobile industries.
- Manage digital marketing initiatives for Mercedes-Benz Pune, StudyInlIndia, and other projects.
- Coordinate with a team of social media executives, SEM, SEO, graphic designers, and content writers to ensure successful project execution.
- Drive media buying and planning activities across Facebook, LinkedIn, Instagram, Twitter, and Google Adwords, and optimize campaigns for lead generation.
SEM Analyst
Reach Local
MUMBAI
03.2014 - 06.2016
- Managed and analyzed 235+ Search and Display campaigns for US and Canada-based clients.
- Achieved high retention rates by optimizing metrics like CTR, CPC, and CPL.
- Analyzed campaigns based on Ad-Hoc Business Intelligence report and Statistical data generated by Business Intelligence team.
- Proficient in SEM technologies and systems such as RL Admin, Google Adwords, Bing Ads Center, Salesforce, and CallSource.
- Modified campaigns to improve/optimize performance over its Life Cycle.
SEM Analyst
Directi
MUMBAI
07.2011 - 09.2013
- Conducted market research to identify current market trends and user behavior, and mapped strategies for various advertising campaigns.
- Checked the content, quality, and accuracy of each concept to ensure high standards were maintained.
- Consistently monitored domain names based on customer feedback and satisfaction to make improvements where necessary.
- Constantly learned new concepts pertaining to internet advertising to stay up to date with industry trends.
- Worked with tools such as Google AdWords, Google Insights, Yahoo Keyword Tools, and Asana to improve the effectiveness of campaigns.
- Mentored new employees to help them develop their skills and liaised with the Business Development team to maximize revenue.
- Successfully optimized domain names for internet advertising, resulting in increased revenue and improved customer satisfaction.
- Conducted extensive market research to identify key trends and behaviors, leading to more targeted and effective advertising campaigns.
Education
Master of Science - Information Technology
Mumbai University
Mumbai 05.2010 - 04.2012
Bachelor of Science - Information Technology
Mumbai University
Mumbai 05.2008 - 04.2010
Skills
Customer engagement (Optimise CVR, CTR, NPS, CPE)
Social Media Management
Facebook expertise
Digital marketing proficiency
Branding skills
SEO proficiency
Event networking
Revenue Generation (Optimising ROI)
Web analytics
Communication and writing skills
Marketing strategy
Project Management
SEM strategy development
Email Marketing (Netcore, Mailchimp)
CRM Management (Hubspot, Salesforce)
Media Buying and Selling
Affiliate Marketing
Lead Generation (Optimising CPL, CPA, CRO)
Marketing Automation (Hubspot, Marketo, Mailchimp etc)
Timeline
Digital Account Director — Client Success
LS Digital
02.2022 - 08.2023
Digital Marketing Consultant
Fenix Commerce
08.2021 - 02.2022
Lead - Digital Marketing
Aegon Life Insurance
02.2020 - 08.2021
Social Media Manager
Media Mantra
08.2019 - 12.2019
Digital Marketing Campaign Manager
Times Professional Learning
02.2018 - 07.2019
Campaign Account Manager and PPC Specialist
Innoserv
01.2017 - 01.2018
SEM Analyst
Reach Local
03.2014 - 06.2016
SEM Analyst
Directi
07.2011 - 09.2013
Master of Science - Information Technology
Mumbai University
05.2010 - 04.2012
Bachelor of Science - Information Technology
Mumbai University
05.2008 - 04.2010