SHIKHA MISHRA
LUCKNOW
Summary
Innovative strategist and implementer with expertise in continuous improvement and business transformation, consistently delivering impactful results in growth, revenue, operational performance, and profitability across organizations.
Overview
14
14
years of professional experience
Work History
Reliance Retail Smart Bazaar as Regional Lead
Category head for Apparel
LUCKNOW
04.2022 - Current
Merchandise Planning & Strategy
- Facilitated seasonal merchandise selection by collaborating with designers and buyers.
- Executed budget planning for new seasons in alignment with company guidelines.
- Developed launch calendars for new products while tracking category demand and sales.
- Monitored sales performance, classifying products into bestsellers and slow movers.
- Partnered with the Marketing and VM teams to identify products for strategic campaigns and initiatives.
- Analyzed marketplace trends and competitor ranges to support assortment planning.
- Ensured stock flow and replenishment across categories to maintain optimal inventory levels.
- Conducted audits on store displays, and floated seasonal checklists for compliance.
- Maintained and balanced physical inventory across stores and warehouses for efficiency.
- Led ABP (Annual Business Plan) discussions and quarterly store meetings, presenting ranges and business strategies.
- Created product and placement plans for new store openings based on geography and layout.
- Maximized profit by optimizing sales and inventory planning, reducing losses, and increasing productivity.
- Coached and motivated floor staff on product knowledge, display standards, and customer service excellence.
- Ensured high standards of ambience, display execution, and customer experience.
- Modified store displays to optimize inventory levels, and avoid sales disruption.
- Studied merchandise pricing and competitor offerings to provide actionable feedback to buyers.
- Designed new store stock plans by calculating MBQ (Minimum Base Quantity).
- Captured and analyzed customer and product feedback to refine the assortment and sales strategy.
- Provided insights to buyers on market product availability and performance gaps.
Future group (Big Bazaar) North as Deputy Manager
Worked as Womenswear category head
Gurgaon
11.2012 - 03.2022
- Formulated and executed business strategies aligned with regional market trends.
- Managed retail merchandising operations to optimize value and pricing strategies.
- Conducted competition mapping to identify opportunities for building competitive advantage.
- Coordinated vendor relationships and collaborated with buyers to align products with customer needs.
- Led team management initiatives, providing coaching and training to enhance performance.
Future Group, Big Bazaar
as Department Manager
Chandigarh
07.2011 - 10.2012
- Managed apparel inventory levels to ensure optimal stock availability.
- Trained and supervised team members in customer service best practices.
- Analyzed sales trends to adjust inventory and product offerings accordingly.
- Implemented training sessions on fabric care and garment handling techniques.
- Assisted customers with returns or exchanges of clothing items when necessary.
- Organized promotional activities to attract customers, such as discounts and special events.
- Inspected merchandise regularly to ensure quality standards were met prior to display or sale.
Education
MBA - RETAIL
Jaipuria Institute of Management
LUCKNOW01-2011
Bachelor of Science - Biotechnology
DAVV University
Indore01-2009
High School Diploma -
New Way CBSC Board
Lucknow01-2005
Skills
- Product assortment planning
- Inventory management
- Operational excellence
- Productivity management
- Strategy planning and execution
- Competition analysis
- Sales performance tracking
- Coaching and training
Accomplishments
- Stand first nationally in the World Cup Champion League for 10 weeks of apparel sales drive 2024
- Stand first nationally in the Champions Trophy League for 12 weeks of apparel sales drive 2025
- Build property like Shorts Day, Denim Day, leading at the highestLFL Jump in nation by 30-40%
- Played district-level basketball during school days and also won many prizes as best player
Timeline
Reliance Retail Smart Bazaar as Regional Lead
Category head for Apparel
04.2022 - Current
Future group (Big Bazaar) North as Deputy Manager
Worked as Womenswear category head
11.2012 - 03.2022
Future Group, Big Bazaar
as Department Manager
07.2011 - 10.2012
MBA - RETAIL
Jaipuria Institute of Management
Bachelor of Science - Biotechnology
DAVV University
High School Diploma -
New Way CBSC Board
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