Shikha Rana
Business Development Manager
Summary
Self-motivated and success-driven in Educational Product selling and new business development. Performance-oriented Sales Leader offering an exceptional record of achievement over a 6+ year career. Eager to support the organization with great experience and knowledge of business analytics processes, including online/ offline marketing and value-added services. Skilled in Microsoft Office, CRM, B2B/B2C, and Training. Strong sales and Marketing professional Responsible for training, coaching, developing, and motivating the teams to deliver on the goals through different channels like direct sales model, telemarketing, and other marketing channels/social media.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Business Development Manager
Extramarks Education India Pvt. Ltd
Pune
09.2021 - Current
- Experience developing and implementing sales strategies and tactics to drive customer acquisition,revenue growth, and market share expansion in the B2C education industry
- Developed and implemented favorable pricing structures balancing firm objectives against targets
- Worked with team to increase productivity with constant contextual feedback and training
- Proven track record of building and maintaining relationships with key partners, such as schools,training centers, and other educational institutions, to drive referrals and increase brand awareness
- Identified and pursued valuable business opportunities to generate revenue and improve bottom-line profitability
- Experience using customer relationship management (CRM) software to track leads and manage the sales process.
- Strong problem-solving skills, with the ability to identify and address customer needs and pain points
- Knowledge of the latest trends and developments in the education industry, including emerging technologies, new pedagogical approaches, and evolving consumer preferences.
Event Marketing Manager
Extramarks Education India Pvt. Ltd
Pune
01.2020 - 09.2021
- Developing and Implementing successful marketing campaigns, Events, Webinars, Seminars and Exhibitions over various mediums for regular data flow
- Regular activities and webinar to arrange leads from required sources
- Track and analyze competitor activities to formulate/refine go-to-market strategies to ensure shorter sales closure time, conversion ratio and market expansion
- Experience developing and implementing B2B marketing strategies to drive lead generation, customer acquisition and revenue growth
- Expertise in creating and executing multi-channel marketing campaigns, including email, social media,content marketing, and events, to increase brand awareness and drive conversions
- Strong knowledge of marketing automation tools, such as HubSpot or Marketo, and experience using them to create and manage email campaigns, lead scoring, and lead nurturing workflows
- Ability to collaborate with cross-functional teams, including sales, product, and customer success, to develop marketing materials that effectively communicate product features and benefits to potential customers
- Proven track record of using data and analytics to measure the effectiveness of marketing campaigns and adjust strategies to improve ROI
- Experience managing budgets and allocating resources to various marketing channels and campaigns to maximize results
- Knowledge of the education industry and the unique challenges and opportunities it presents for B2Bmarketing
- Familiarity with CRM systems and experience using them to manage leads and track sales funnel progress.
Assistant Marketing Manager
Toppr Technologies Pvt Ltd
Pune
09.2018 - 01.2020
- Undertake daily administrative tasks to ensure the functionality and coordination of the department's activites
- Support marketing executives in organizing various projects
- Conduct market research and analyze consumer rating reports/ questionnaires
- Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.
- Update spreadsheets, databases and inventories with statistical, financial and non-financial information
- Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
- Prepare and deliver promotional presentations
- Compose and post online content on the company's website and social media accounts
- Write marketing literature (brochures, press releases etc) to augment the company's presence in the market
- Communicate directly with clients and encourage trusting relationships
- Handling partnership models for the lead
Distribution Manager
SmartSchool Education Pvt Ltd
Delhi
06.2016 - 09.2018
- Experience in developing and managing distribution channels, including franchises and distribution partnerships, to drive revenue growth and expand market reach
- Proven ability to identify and recruit high-quality partners, establish and maintain strong relationships, and provide ongoing support to ensure partner success
- Strong understanding of the distribution landscape and the challenges and opportunities faced by distributors, including supply chain management, logistics, and inventory control
- Knowledge of the latest trends and developments in the industry, including emerging technologies and new business models
- Experience in negotiating and closing complex distribution deals, including franchise agreements, distribution contracts, and licensing agreements
- Proven ability to manage budgets, forecast sales, and meet or exceed revenue targets
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
Education
12th - Science
DAV Public School
04.2001 - 2011.04
10th -
DAV Public School
01.2008 - 2009.04
Bachelor of Technology - BTech - Computer Science
Uttrakhand Technical University
01.2012 - 2016.04
Skills
Business Strategy
Timeline
Business Development Manager
Extramarks Education India Pvt. Ltd
09.2021 - Current
Event Marketing Manager
Extramarks Education India Pvt. Ltd
01.2020 - 09.2021
Assistant Marketing Manager
Toppr Technologies Pvt Ltd
09.2018 - 01.2020
Distribution Manager
SmartSchool Education Pvt Ltd
06.2016 - 09.2018
Bachelor of Technology - BTech - Computer Science
Uttrakhand Technical University
01.2012 - 2016.04
10th -
DAV Public School
01.2008 - 2009.04
12th - Science
DAV Public School
04.2001 - 2011.04
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