Shikha Sehgal

Key Deliverables

• Designed and executed omnichannel communication campaigns aligned to enterprise transformation goals, driving 97% vendor compliance.
• Managed campaign content across email, MS Teams, newsletters, announcement emailers, infographics, leadership messages etc improving engagement and stakeholder buy-in.
• Developed KPI-led reporting dashboards (Power BI) to optimize campaign performance and drive strategic recommendations.
• Partnered with global business units to align messaging and drive adoption, mirroring ABM-style precision targeting.
• Stakeholder & Vendor Engagement: Led end-to-end vendor management (sourcing, onboarding, audits) and crafted client-centric content (case studies, reports) to drive alignment and transparency.
• Strategic Communication Framework: Standardized SOPs, compliance docs, FAQs, and training materials, ensuring brand consistency. Developed data-driven MIS reports to optimize campaign performance.
• Crisis & Governance: Managed escalations, implemented crisis communication strategies, and established robust project governance with performance tracking and timeline adherence.
• Leadership & Training: Founded a Global Support Helpdesk, conducted supplier training, and delivered leadership updates to cross-functional teams.
• AI & Digital Innovation: Leveraged AI tools (ChatGPT, Copilot) for content creation and employee engagement, enhancing efficiency.

Key Deliverables

• Led global B2B marketing communications for 41 countries, aligning internal and external strategies across platforms including LinkedIn and website.
• Directed employer branding campaigns and product messaging, supporting GTM initiatives across M&A and innovation programs.
• Curated internal magazine and digital content to position corporate vision and value propositions for strategic audiences.
• PR & Media Leadership: Boosted brand reputation through media relations, press releases, and investor communications, collaborating with agencies for strategic positioning.
• Innovation Program Management: Led the "Opportunity to Think" initiative, driving 409+ business innovations in cost-saving, software, and process improvements.
• Crisis & Change Communication: Executed multimedia campaigns (videos, emailers) for crisis management and smooth organizational transitions.
• Stakeholder & Digital Strategy: Crafted thought leadership content, annual reports, and maintained sub-company websites to strengthen brand credibility.

Key Deliverables:

• Launched targeted holiday and hotel-only packages based on market gap analysis, competitor benchmarking, and customer segmentation, and executed omnichannel campaigns across email, SEO, web content, and digital ads to drive visibility, engagement, and conversions, leading to 40% increase in International package bookings.
• Automated booking journeys and improved funnel efficiency through data-led segmentation and campaign storytelling.
• Created email and web content that drove 50% YoY growth, aligned with revenue and conversion metrics.
• Collaborated cross-functionally to ensure messaging across product, leadership, and customer touchpoints stayed cohesive.
• Stakeholder Engagement: Created transparent communication channels (emailers, product updates, intranet content) to bridge employees, Product teams, and leadership.
• Marketing & Digital Optimization: Drove product visibility through SEO-powered storytelling and optimized UI/booking flows to enhance conversions and sales performance.

Key Deliverables

• Led go-to-market (GTM) strategy and campaign execution for premium product lines, achieving 82% brand growth through multi-channel promotions and targeted messaging.
• Launched “Organica” brand, executing end-to-end B2B campaigns—from product positioning and sales enablement to digital and print advertising—establishing a new market category.
• Created audience-segmented marketing content, aligning campaigns with customer journeys and business goals.
• Managed campaign assets including brochures, mailers, trade fair collaterals, and sales kits—ensuring alignment across touchpoints.
• Collaborated cross-functionally with manufacturing, sales, product, and design teams to drive lead generation and customer engagement.
• Tracked performance metrics (e.g., sales growth, regional conversion rates) to optimize campaign ROI and market penetration.
• Oversaw agency partners to deliver creative assets on time and within budget while ensuring brand integrity.
• Conducted market research and competitor analysis to inform positioning and product differentiation strategies.

Key Deliverables:

• Developed apparel samples in woven and knit fabrics, aligning with buyer specifications and seasonal trends.
• Developed apparel samples in woven and knit fabrics, aligning with buyer specifications and seasonal trends.
• Facilitated efficient sample approvals by coordinating with buyers, buying houses, and internal teams.
• Managed independent sampling processes for renowned buyers like Belk, Target, and Old Navy, enhancing brand collaborations.