Shikha Sharma
Mumbai
Summary
6 years of experience in marketing and sales at Morningstar. Postgraduate in MBA in Marketing and have a proven track record of exceeding sales targets, cultivating relationships with AMC, and driving marketing campaigns. Skilled in sales processes, account management, and marketing automation. I am seeking opportunities in the field of marketing in full-time mid-program roles.
Overview
6
6
years of professional experience
Work History
Senior Sr Sales Executive
Morningstar
04.2018 - Current
- Exceeded net new sales targets by up to 125% yearly
- Managed relationships with 35+ key clients via their account planning
- Key sales area – Event sponsorships with achieving over 10 big clients every year, Web ad sales with over 15 key clients and Licensed editorial sponsorships with over 8 clients annually with a key focus on the segment audience solutions
- Single-handedly managed the accounts pre- and post-sales 1 :1.
Marketing Executive
Morningstar
- Collaborated with cross-functional teams such as sales, editorial and research internally to optimize marketing campaigns, including events, digital marketing, PR and communication
- Over 100 + posts of press releases via digital and newspapers
- Over 20 + Interview recordings for internal and external speakers
- Event management for pan India forums for over 20+ annual events
- Executed over 100+ email campaigns
- Managed 50+ social media posts on the handles of official Morningstar Facebook and LinkedIn pages
- Presented new marketing operations initiatives and monthly campaign metrics to marketing and sales teams
- Executed the biggest event of Morningstar Investment Conference with over 2000 + attendees and 75 + speakers
- Hands-on knowledge of marketing automation tools like Cvent and Eloqua to execute over 25+ integrated campaigns including our biggest Annual Morningstar Investment Conference.
Education
Master of Business Administration (MBA) in Marketing -
ITM University
04.2018
Bachelor of Commerce (B. Com) -
SIES College of Arts, Science, And Commerce
06.2015
Skills
Business DevelopmentRelationship ManagementSocial Media MarketingEmail MarketingEvent MarketingMarketing Automation Tools (Eloqua, Cvent)Campaign Strategy and ExecutionReporting Tools (Salesforce, Tableau)Team Collaboration
Timeline
Senior Sr Sales Executive
Morningstar
04.2018 - Current
Marketing Executive
Morningstar
Master of Business Administration (MBA) in Marketing -
ITM University
Bachelor of Commerce (B. Com) -
SIES College of Arts, Science, And Commerce