Table tennis, AI in marketing, digital marketing trends, hiking
Shikha Singh
Marketing Specialist
Reutlingen
Summary
Marketing & Product Specialist with expertise in performance marketing, CRM strategies, and data-driven campaign analysis. Proficient in Google Analytics, HubSpot, and Salesforce to optimize conversion rates and enhance customer loyalty. Skilled in strategic brand management, product lifecycle management, and market analysis, with a proven ability to drive product success through cross-functional collaboration and customer insights. Recognized for adaptability, problem-solving, and delivering measurable results.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Product Specialist (German)
Amazon
09.2021 - 07.2024
- Optimisation of over 5,000 product listings on 12 global marketplaces using data-driven A/B testing, which increased the conversion rate by 18%.
- Efficient coordination with suppliers to improve product data quality, and resolve issues quickly.
- Implemented a new quality control system that reduced listing errors by 35% and achieved a quality score of 99.5%.
- Supported product launches through brand protection, license reviews, and targeted mentoring of new team members.
- Collaboration with cross-functional or international teams.
- Improved product features based on customer feedback, leading to notable increase in user engagement.
Marketing Specialist
Wipro
09.2019 - 09.2020
- Conducting customer meetings, presentations, and negotiations to optimize brand communication, increase customer loyalty, and manage stakeholder relationships.
- Using Salesforce, HubSpot, and Google Analytics to automate campaigns and optimize the customer journey.
- Achieved a 22% increase in ad performance through strategic A/B testing and data-based optimization with Google Ads and Meta Business Suite.
- Developing and executing email marketing campaigns for customer retention.
- Creativity in digital marketing and content creation.
- Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
- Managed cross-functional teams to successfully execute product launches and promotional events.
Education
Master International Management MBA (Full-Time) - International Managment
ESB Business School - HOCHSCHULE REUTLINGEN
Reutlingen 09.2024 - Current
Bachelor of Arts - Economics
University of Delhi
01.2016 - 01.2019
Skills
- Marketing & analytics tools: Google Ads, Google Analytics, Meta Business Suite, HubSpot, Tableau, UX analysis with Google Analytics & familiarity with Looker Studio
- CRM & Sales Tools: Salesforce, HubSpot CRM, customer engagement strategies
- Technical & analytical skills: Web analytics, A/B testing, KPI tracking, Excel- VBA, MS Office, Canva, Adobe Target
Interests
Certification
Digital marketing
Timeline
Digital marketing
02-2025
Master International Management MBA (Full-Time) - International Managment
ESB Business School - HOCHSCHULE REUTLINGEN
09.2024 - Current
Product Specialist (German)
Amazon
09.2021 - 07.2024
Marketing Specialist
Wipro
09.2019 - 09.2020
Bachelor of Arts - Economics
University of Delhi
01.2016 - 01.2019
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