Summary
Overview
Work History
Education
Skills
Interests
Websites
Certification
Timeline
Generic
Shikha Singh

Shikha Singh

Marketing Specialist
Reutlingen

Summary

Marketing & Product Specialist with expertise in performance marketing, CRM strategies, and data-driven campaign analysis. Proficient in Google Analytics, HubSpot, and Salesforce to optimize conversion rates and enhance customer loyalty. Skilled in strategic brand management, product lifecycle management, and market analysis, with a proven ability to drive product success through cross-functional collaboration and customer insights. Recognized for adaptability, problem-solving, and delivering measurable results.

Overview

5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Product Specialist (German)

Amazon
09.2021 - 07.2024
  • Optimisation of over 5,000 product listings on 12 global marketplaces using data-driven A/B testing, which increased the conversion rate by 18%.
  • Efficient coordination with suppliers to improve product data quality, and resolve issues quickly.
  • Implemented a new quality control system that reduced listing errors by 35% and achieved a quality score of 99.5%.
  • Supported product launches through brand protection, license reviews, and targeted mentoring of new team members.
  • Collaboration with cross-functional or international teams.
  • Improved product features based on customer feedback, leading to notable increase in user engagement.

Marketing Specialist

Wipro
09.2019 - 09.2020
  • Conducting customer meetings, presentations, and negotiations to optimize brand communication, increase customer loyalty, and manage stakeholder relationships.
  • Using Salesforce, HubSpot, and Google Analytics to automate campaigns and optimize the customer journey.
  • Achieved a 22% increase in ad performance through strategic A/B testing and data-based optimization with Google Ads and Meta Business Suite.
  • Developing and executing email marketing campaigns for customer retention.
  • Creativity in digital marketing and content creation.
  • Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
  • Managed cross-functional teams to successfully execute product launches and promotional events.

Education

Master International Management MBA (Full-Time) - International Managment

ESB Business School - HOCHSCHULE REUTLINGEN
Reutlingen
09.2024 - Current

Bachelor of Arts - Economics

University of Delhi
01.2016 - 01.2019

Skills

  • Marketing & analytics tools: Google Ads, Google Analytics, Meta Business Suite, HubSpot, Tableau, UX analysis with Google Analytics & familiarity with Looker Studio
  • CRM & Sales Tools: Salesforce, HubSpot CRM, customer engagement strategies

  • Technical & analytical skills: Web analytics, A/B testing, KPI tracking, Excel- VBA, MS Office, Canva, Adobe Target

Interests

Table tennis, AI in marketing, digital marketing trends, hiking

Certification

Digital marketing

Timeline

Digital marketing

02-2025

Master International Management MBA (Full-Time) - International Managment

ESB Business School - HOCHSCHULE REUTLINGEN
09.2024 - Current

Product Specialist (German)

Amazon
09.2021 - 07.2024

Marketing Specialist

Wipro
09.2019 - 09.2020

Bachelor of Arts - Economics

University of Delhi
01.2016 - 01.2019
Shikha SinghMarketing Specialist