Shikhar Singh
Bengaluru
Summary
Experienced professional with 1 year in digital marketing and technology integration. Proficient in client onboarding, API integration, and campaign optimization. Skilled in meticulous verification, client education, and innovative solution development. Proven track record of driving revenue growth and enhancing client experiences. Aspires to further contribute to organizational success and personal growth.
Overview
1
1
year of professional experience
Work History
Tech Support and Marketing Executive -
Valueleaf services Private Limited, Bengaluru
2023.07 - Current
- Facilitating the seamless onboarding of clients' WABA accounts with meticulous attention to detail.
- Rigorously verifying the authenticity of the Facebook Business Manager ID to ensure data integrity
- Furnishing comprehensive details regarding our proprietary WhatsApp platform tailored for mass marketing and utility messaging
- Incorporating Meta APIs seamlessly into client CRMs, facilitating the transmission of transactional messages
- Engineering a bespoke in-house Chatbot leveraging Google Dialogflow's advanced capabilities, serving as a dynamic and intuitive concierge for client queries.
- Delivering an immersive client demonstration on our internal RCS Panel, showcasing its diverse range of Call-to-Action (CTA) buttons for enhanced user interaction.
- Highlighting the dynamic carousel functionalities within the RCS Panel, offering captivating content delivery experiences.
- Tailoring the presentation to showcase the versatility of the panel, featuring different card orientations such as horizontal and vertical to optimize user engagement.
- Seamlessly integrating RCS APIs into client-specific CRMs, ensuring seamless communication and data flow.
- Spearheading the successful delivery of 100 million RCS messages, showcasing our platform's scalability and efficiency.
- Conducting thorough testing of ViRBM RCS APIs and seamlessly integrating them into our panel for enhanced functionality and performance.
- Tailoring DLT templates to align seamlessly with our Internal Panel, meticulously mapping them in accordance with client specifications and regulatory standards.
- Conducting thorough testing of SMS APIs, scrutinizing parameters such as SenderIDs, Mobile Numbers, DLT-approved templates, Template IDs, and Entity IDs to ensure precise and compliant message delivery.
- Crafting revenue optimization tactics for RCS and WhatsApp campaigns, meticulously analyzing message sent counts, read counts, and delivery counts as stipulated by clients. This entails calculating key metrics including Click-Through Rate (CTR), Cost Per Acquisition (CPA), and Cost Per Unique Conversion (CPUC) to tailor strategies, ensuring maximal revenue generation and campaign efficacy.
Education
Bachelor of Engineering - Information Science And Engineering
KLS Gogte Institute of Technology
Belagavi2020-08
Skills
- Whatsapp, RCS, SMS, Performance Marketing skills
- Campaign Management, Analytics and Reporting, Customer Engagement, Testing and Optimization
- Mobile Marketing Knowledge, Creative Content Development, Customer Relationship Management (CRM), Stakeholder Communication
- Technical Skills - Java, C programming, Python, Oops Concepts, API Integrations and Automations
Timeline
Tech Support and Marketing Executive -
Valueleaf services Private Limited, Bengaluru
2023.07 - Current
Bachelor of Engineering - Information Science And Engineering
KLS Gogte Institute of Technology
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