Shikhar Verma
SEO Executive
Delhi
Summary
Experienced SEO Executive with a solid foundation in digital marketing, content optimization, and lead generation. Adept at driving organic traffic, improving search engine rankings, and executing targeted marketing campaigns. Proven ability to develop and implement integrated marketing strategies, with a collaborative approach to working with cross-functional teams. Seeking to leverage skills to create high-impact content that fuels business growth.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
7
7
Certifications
3
3
Languages
Work History
SEO Executive
Foundit
03.2024 - Current
- Managed and optimized on-page and technical SEO, improving search engine rankings and organic traffic
- Published daily web stories and blog content, ensuring all were SEO-optimized for maximum engagement
- Conducted regular audits for broken links, 404 errors, and duplicate content, enhancing site performance
- Collaborated with designers and content creators to ensure high-quality, SEO-friendly content production
- Utilized SEMrush and Google Search Console for keyword research, competitor analysis, and performance tracking.
Associate Email Marketing
Vinove Software & Services
03.2023 - 03.2024
- Created and executed email marketing campaigns targeting Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), resulting in 20% lead conversion
- Monitored key email metrics (open rates, click-through rates) to optimize campaigns and improve performance
- Used LinkedIn Sales Navigator for manual data research, building targeted email lists
- Applied BANT framework to qualify leads and increase MQL to SQL conversion rate
- Used Apollo.io and SalesHandy tools for email automation and campaign tracking.
Seo Expert
Nextgen Global Services Pvt Ltd
02.2021 - 08.2021
- Led off-page SEO efforts, including blog submissions, guest posting, and social bookmarking, increasing website's domain authority by 20%
- Conducted comprehensive SEO audits to identify and resolve technical SEO issues, improving site health and search rankings
- Managed Online Reputation Management (ORM) campaigns, ensuring positive content visibility in SERPs
- Collaborated with in-house developers to enhance website architecture and SEO performance
- Used tools like Ahrefs, Moz, and SEOQuack for keyword tracking, backlink analysis, and competitor research.
Trainee
Cetpa Infotech Pvt.
12.2019 - 12.2020
- Applied SEO and digital strategies to improve client website rankings and traffic
- Conducted on-page and off-page SEO activities, including content optimization and link building
- Assisted in social media marketing campaigns, creating content for platforms like Instagram and Facebook.
Sales and Service Associate
Marriott International
10.2018 - 12.2019
- Handled inbound customer inquiries, converting booking inquiries into confirmed sales for Marriott properties
- Provided exceptional customer service, upselling additional services and ensuring customer satisfaction
- Managed over 100 customer calls per day
- Made special arrangements for customer events like anniversaries and birthdays to personalize guest experience.
Education
MBA - Marketing And Management
GIMT
11.2021 - 06.2023
B.Sc in Catering Science & Hotel Management - HM
IIHM
07.2015 - 06.2018
Skills
Content Marketing & Optimization
Certification
Digital Product Management: Modern Fundamentals - University of Virginia, Coursera
Tools
- Ahref
- Apollo
- Google Analytics(GA)
- Google Search Console(GSC)
- LinkedIn Sales Navigator
- Moz
- SalesHandy
- SEMrush
- Screaming Frog
- SEOQuack
- Zoho Crm
Personal Information
Languages
1,6,5
Name & contact
Timeline
SEO Executive
Foundit
03.2024 - Current
Associate Email Marketing
Vinove Software & Services
03.2023 - 03.2024
MBA - Marketing And Management
GIMT
11.2021 - 06.2023
Seo Expert
Nextgen Global Services Pvt Ltd
02.2021 - 08.2021
Trainee
Cetpa Infotech Pvt.
12.2019 - 12.2020
Sales and Service Associate
Marriott International
10.2018 - 12.2019
B.Sc in Catering Science & Hotel Management - HM
IIHM
07.2015 - 06.2018
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