Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shilad Badami

Publisher Development Executive
Davangere

Summary

AdTech professional with 2.8+ years of experience in publisher partnerships and monetization. Skilled in onboarding and managing direct publishers across Web, In-App, and CTV environments, driving revenue growth, and optimizing yield through programmatic campaigns. I'm passionate about building long term relationships and unlocking incremental revenue opportunities.

Overview

3
3
years of professional experience
3
3
Languages

Work History

Sales Development Executive

EReleGo Technologies
11.2022 - 12.2023
  • Increased sales revenue by identifying and pursuing new business opportunities.
  • Delivered product presentations, highlighting unique benefits and features that set products apart from competitors.
  • Mentored junior sales representatives, sharing best practices for lead generation and closing deals.
  • Leveraged CRM tools to manage leads, track progress, and optimize sales efforts for improved results.
  • I have managed over 20 partners and publishers to drive revenue and keep profits up.

Supply Partnerships

The Germane Media
01.2024 - Current
  • Built and managed partnerships with global Web, In-App, and CTV publishers to monetize and maximize yield.
  • Onboarded and integrated top publishers such as Cineverse, StreaMix, Wooga, HitApps, Virtual Projects, Clutchpoints.com, and Genius.com, etc., through tag-based, GAM/MCM, and integrations into mediations, ensuring a seamless setup.
  • Negotiated direct deals and revenue guarantees, helping publishers eliminate middlemen, and secure higher margins.
  • Advised partners on waterfall optimization and demand diversification to drive growth.
  • Acted as the primary point of contact for troubleshooting, relationship growth, and identifying upsell opportunities.

Education

BBA - Marketing

KLE College
Bengaluru, India
04.2001 -

Skills

  • Publisher Partnerships & Onboarding
  • Monetization (Web, In-App, CTV)
  • Programmatic Advertising via (oRTB, VAST, MCM and Header Bidding)
  • Using CRM tools to track and manage leads
  • Negotiation & Revenue Growth
  • Relationship Management
  • Teamwork and collaboration

Timeline

Supply Partnerships

The Germane Media
01.2024 - Current

Sales Development Executive

EReleGo Technologies
11.2022 - 12.2023

BBA - Marketing

KLE College
04.2001 -

Similar Profiles

CREATE PROFILE
Shilad BadamiPublisher Development Executive