Shilpa Agarwal
Senior Product Manager
Gurgaon
Summary
Diligent Senior Product Manager offering 7 years of success in product roadmap development, market research and data analysis. Highly skilled in identifying opportunities to maximize revenue. Driven and strategic with proven history of superior market penetration and product launch.
Overview
12
12
years of professional experience
Work History
Senior Product Manager
PlayGames24x7 Pvt. Ltd.
12.2021 - Current
- Revamped the withdrawal experience post GST regime of 28% kicked in – margins improved by ~12%
- Led the launch of Rummy Circle cash app on Google Play Store - contributing to 60% of new acquisitions
- Conceptualized a platform for attaching personalized withdrawal constructs to users enabling Data Science led customized payout experience
- Improvised the payments experience by introducing new flows to adjust pending withdrawal amounts - margins improved by ~1%
- Managed payments and withdrawal product roadmap, aligning with company goals and ensuring timely delivery of key features.
Retention and Insights Lead
Vedantu Innovations Pvt. Ltd.
06.2021 - 12.2021
- Partnered with sales teams to develop targeted strategies based on customer segmentation analyses.
- Spearheaded all quantitative and qualitative research and analytics across product & academics post enrollment
Senior Marketing Manager
Tata Play
04.2019 - 06.2021
- Devised and spearheaded the GTM strategy for launch of Tata Play Binge (Amazon Fire TV Stick - TS Edition)
- Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration - launched product across 200 cities
Marketing Manager
Tata Play
06.2017 - 03.2019
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Spearheaded end-to-end communication for multiple campaigns across channels to boost engagement and retention - retention % increased by ~20%
Management Trainee
Tata Play
06.2016 - 05.2017
- Improved management skills by participating in rigorous training programs and workshops.
Summer Intern
Coca-Cola India Pvt. Ltd.
04.2015 - 06.2015
- Created succinct strategy note for brand activation for Coco Cola Football Cup 2016
Software Developer
GS Lab Pvt. Ltd.
07.2012 - 06.2014
- Developed and maintained a user interface application module for VoIp capability
Education
MBA - Marketing
Faculty of Management Studies
New Delhi, India 04.2001 -
Bachelor of Engineering - Computer Science
Pune Institute of Computer Technology
Pune, India 04.2001 -
Skills
Product marketing
undefinedHobbies
Violin - Trinity Grade 4 certified
Painting - Sold 20+ paintings through Instagram
Timeline
Senior Product Manager
PlayGames24x7 Pvt. Ltd.
12.2021 - Current
Retention and Insights Lead
Vedantu Innovations Pvt. Ltd.
06.2021 - 12.2021
Senior Marketing Manager
Tata Play
04.2019 - 06.2021
Marketing Manager
Tata Play
06.2017 - 03.2019
Management Trainee
Tata Play
06.2016 - 05.2017
Summer Intern
Coca-Cola India Pvt. Ltd.
04.2015 - 06.2015
Software Developer
GS Lab Pvt. Ltd.
07.2012 - 06.2014
MBA - Marketing
Faculty of Management Studies
04.2001 -
Bachelor of Engineering - Computer Science
Pune Institute of Computer Technology
04.2001 -
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