SILPA CHELLURI

Company Overview: NTT Data Group (Contractor) Client - BT Group (British Telecommunications, Sub firm - EE UK)

• Create user-focused, SEO-optimized content for product display pages, including descriptions, features, FAQs, and blogs, ensuring compliance with legal and accessibility standards.
• Collaborate with global, multidisciplinary design teams, stakeholders, and user researchers to map customer journeys, uncover pain points, and improve content based on insights.
• Manage and publish content on CMS platforms like Commerce Tools and AEM. Utilize tools like Figma for design showcase.
• Represent content needs in agile squads, working alongside product designers, developers, and testers while participating in design critiques and community meetups.

• Managed content for CoEs, including Compliance, GxP Audit, Regulatory Software, and Medical Devices.
• Delivered 12+ Medical Device SQLs via blogs and campaigns.
• Streamlined time-to-market with process improvements.
• Produced press releases, webinars, and marketing material.
• Ensured content quality through RFP editing and competitor research. Led QA and content project sign-offs.

• Managed website deployment, creating advanced content and CTAs across 10+ microsites, boosting lead generation by 70%.
• Teamed with Gartner Inc and other global leaders to develop persuasive, SEO-optimized content aligned with ISO and HIPAA standards.
• Served as a collaboration marketing lead for three (03) months, improved prospect engagement, SMEs, and MSPs partnership by nearly 50%, while being accountable for all SEO operations.
• Established a comprehensive content library, streamlined processes, and leveraged analytics to enhance performance.

• Created compelling product descriptions and digital content for sellers, collaborating with 10K+ annually to integrate feedback.
• Analyzed and audited buyer reports, prepared KBA articles and policies, and addressed queries for revenue recovery.
• Coordinated on monthly reports with project leads, executives.
• Mentored new hires on systems and processes, and streamlined operations for improved sales readiness and efficiency.

Company Overview: Vendor - Global Logic

• Prepared SOPs and drafts for internal communications.
• Researched ideas to enhance mobile payment security.
• Created training manuals for Google Wallet and briefed the team.
• Updated help content based on customer experience changes.
• Delivered training and support on NA & GB profiles.

Company Overview: Vendor - Randstad

• Quality check of the digital content on counterfeit products
• A thorough check on fraud, misleading, & redirecting websites of sellers and authenticate the listings
• Review, edit, and provide analysis on all product information flowing to the Google shopping page
• Preparation of working manuals on product listings and briefing them to the team