Hi, I’m
Shilpa Gupta
Summary
A dynamic and strategic business development professional with over 14 years of experience driving revenue growth, market expansion, and long-term client relationships across the Medical Disposable Devices, Home Improvement, and Home Furnishing industries.
Overview
19
years of professional experience
Work History
ESSEN SPECIALTY FILMS LTD.
Deputy Manager – Business Development
04.2022 - Current
Job overview
- Company Overview: Manufacturer – Home Improvement & Home Furnishing Industry
- Led end-to-end business development across key global markets, focusing on client acquisition, engagement, and revenue growth.
- Identified growth opportunities through market intelligence and trend analysis, including sustainability-driven shifts.
- Aligned product strategies with global compliance standards (REACH, RoHS, Prop 65, EU Green Deal) and trade policies.
- Managed pricing and contract negotiations with a focus on commercial goals and ethical sourcing.
- Created region-specific marketing and sales presentations tailored to design and performance preferences.
- Provided data-backed insights on GTM strategies, new product launches, and market expansion.
- Built strong networks with sourcing agencies, retailers, and buying houses to enhance supply chain agility.
RIBBEL INTERNATIONAL LTD.
Export Manager – International Marketing
02.2021 - 04.2022
Job overview
- Company Overview: Manufacturer – Disposable Surgical & Medical Products
- Managed international sales and marketing operations across multi-regional markets, ensuring alignment with global healthcare standards and compliance requirements.
- Built and scaled distributor networks, successfully leading client acquisition and on boarding across both emerging and mature healthcare markets.
- Designed and implemented region-specific export strategies, tailored to regulatory frameworks, competitive dynamics, and healthcare infrastructure.
- Conducted market intelligence analysis to identify opportunities for product penetration, pricing optimization, and channel development.
- Represented the company in international tenders, B2B exhibitions, and virtual sourcing fairs to strengthen brand visibility and secure new partnerships.
- Collaborated cross-functionally with R&D and production teams to align customer needs with product capabilities and certification requirements.
- Contributed to sustained export growth and increased market share by localizing marketing content and negotiating country-specific trade terms.
DISPOSAFE HEALTH AND LIFE CARE LTD.
Assistant Manager – International Marketing
04.2017 - 07.2020
Job overview
- Company Overview: Manufacturer – Disposable Surgical & Medical Products
- Oversaw international marketing initiatives and key account management across diverse global markets for a wide range of disposable medical devices.
- Identified and developed new markets, executed targeted expansion strategies, and built strong client relationships through consistent engagement and customized service delivery.
- Managed client communications, technical inquiries, and project timelines to ensure smooth onboarding and sustained business relationships.
- Collaborated closely with production, quality assurance, and regulatory teams to ensure product compliance with country-specific certifications (e.g., CE, ISO, FDA-equivalent norms).
- Contributed to the development of market-specific pricing and positioning strategies to improve competitiveness and win rate in tenders and private procurement channels.
STARLIT CREATIONS
Business Development Executive – International Marketing
10.2013 - 03.2014
Job overview
- Company Overview: Importer – Domestic Light Fittings
- Managed on-ground sales operations across Johannesburg and Cape Town, driving business development for domestic lighting solutions.
- Strengthened and expanded relationships with local distributors, retail partners, and contractors to support territory growth and revenue targets.
- Contributed to brand visibility and sales performance through field engagement, product demonstrations, and localized marketing support.
- Provided market feedback to the head office for product adaptation and promotional strategy alignment with South African consumer preferences.
POLY MEDICURE LTD.
Senior Executive – Sales & Marketing (Exports)
12.2010 - 09.2012
Job overview
- Company Overview: Manufacturer – Disposable Surgical & Medical Products
- Managed key international accounts and merchant exporters, ensuring consistent sales performance across both developed and emerging healthcare markets.
- Coordinated export operations, documentation, and logistics to support timely and compliant cross-border shipments.
- Executed targeted marketing campaigns and product promotions tailored to regional regulatory requirements and customer needs.
- Liaised with internal departments to align production schedules, quality compliance, and customer service for export clients.
- Supported pricing strategies, client negotiations, and new market entry planning to boost brand presence and market share.
CAPSUGEL HEALTHCARE LTD. (Pfizer Group)
Administrative Assistant to Managing Director
04.2008 - 05.2010
Job overview
- Provided executive-level support, managing schedules, communications, and confidential correspondence with efficiency and discretion.
- Organized strategic meetings, board reporting, and coordinated international visits for senior management.
- Handled end-to-end travel arrangements, visa processing, and expense reporting for managers.
- Managed guest hospitality, including welcome arrangements, logistics, and on-site coordination for domestic and international visitors.
- Oversaw invoice approvals and compiled group production reports, business proposals, and executive presentations.
- Prepared department-wise performance reports to aid strategic reviews and decision-making.
- Supported project follow-ups, vendor coordination, and documentation of internal policies and procedures.
PACIFIC HR
Personal Secretary to Managing Director
07.2007 - 04.2008
Job overview
- Provided high-level executive support, managing schedules, meetings, and travel with precision and confidentiality.
- Streamlined market research and data management to deliver actionable insights.
- Prepared confidential reports and presentations for leadership decision-making.
- Acted as liaison between Managing Director and stakeholders, ensuring clear, confidential communication.
CORP. SCAN BUSINESS CONSULTANT
Business Executive
11.2006 - 06.2007
Job overview
- Supported client communication and relationship management.
- Prepared business reports and coordinated corporate training.
- Conducted market research for competitive intelligence.
- Assisted in business development and strategic planning.
- Collaborated on market reports and presentations.
Education
Sikkim Manipal University
MBA from Information Technology
01.2016
University Overview
GPA: 58%
HNB Garhwal University
B.Sc. from Information Technology
01.2007
University Overview
GPA: 63%
Skills
- CRM Software: Salesforce, Zoho CRM
- Data Analysis & Reporting: Microsoft Excel, Google Sheets
- Presentation Tools: Microsoft PowerPoint, Google Slides, Canva
- Communication Tools: Microsoft Teams, Zoom, Google Workspace, Google Meet
- Document Management: MS Word, Google Docs, PDF tools
- Email Marketing & Automation: Mailchimp, E-storm
- ERP Systems (Basic Understanding): SAP
- Cloud Storage & Collaboration: Google Drive, OneDrive, Dropbox
Languages
English
Hindi
Timeline
Deputy Manager – Business Development
ESSEN SPECIALTY FILMS LTD.
04.2022 - Current
Export Manager – International Marketing
RIBBEL INTERNATIONAL LTD.
02.2021 - 04.2022
Assistant Manager – International Marketing
DISPOSAFE HEALTH AND LIFE CARE LTD.
04.2017 - 07.2020
Business Development Executive – International Marketing
STARLIT CREATIONS
10.2013 - 03.2014
Senior Executive – Sales & Marketing (Exports)
POLY MEDICURE LTD.
12.2010 - 09.2012
Administrative Assistant to Managing Director
CAPSUGEL HEALTHCARE LTD. (Pfizer Group)
04.2008 - 05.2010
Personal Secretary to Managing Director
PACIFIC HR
07.2007 - 04.2008
Business Executive
CORP. SCAN BUSINESS CONSULTANT
11.2006 - 06.2007
HNB Garhwal University
B.Sc. from Information Technology
Sikkim Manipal University
MBA from Information Technology
SOFT SKILLS
- Cross-cultural collaboration
- Effective communication
- Innovative thinking
- Advanced problem solving
- Data-driven analysis
- Strategic visioning and planning
- Master negotiation
MARKET EXPOSURE
- Latin America
- South America
- South and East Asia
- Central and Eastern Europe
- Australia
- Middle East
- Eastern Mediterranean Region (EMR)
Core Competencies
- Business Development
- Channel Management
- Profitability Optimization
- Strategic Planning
- Global Expansion
- Revenue Growth
- Sales Pipeline Management
- Lead Generation
- Customer Relationship Management (CRM)
- Brand Positioning
- Market Research & Analysis
- Product Strategy
- Promotional Events
- B2B Marketing
- Account-Based Marketing (ABM)
- Cross-Functional Collaboration with Sales, Product, and Customer Success
- Global client management
Work Preference
Work Type
Full TimeWork Location
On-SiteRemoteHybridImportant To Me
Work-life balanceCompany CulturePersonal development programsCareer advancementWork from home optionTeam Building / Company RetreatsFlexible work hoursEXHIBITIONS
- Medical Fair, Mumbai 2018
- Iphex, New Delhi-2018
- Arab Health Show, Dubai-2019
- Medical Fair, Delhi -2019
- Iphex, Ahmedabad-2019
- Medical Fair, Dusseldorf, Germany-2019
- Arab Health Show, Dubai- 2020
- Medical Fair, Mumbai-2020
- Medical Fair, Dusseldorf, Germany-2021
- BAA Conclave, Noida, India – 2023
- HGH, India, Mumbai, India- 2025
SOFT SKILLS
- Cross-cultural collaboration
- Effective communication
- Innovative thinking
- Advanced problem solving
- Data-driven analysis
- Strategic visioning and planning
- Master negotiation
MARKET EXPOSURE
- Latin America
- South America
- South and East Asia
- Central and Eastern Europe
- Australia
- Middle East
- Eastern Mediterranean Region (EMR)
Core Competencies
- Business Development
- Channel Management
- Profitability Optimization
- Strategic Planning
- Global Expansion
- Revenue Growth
- Sales Pipeline Management
- Lead Generation
- Customer Relationship Management (CRM)
- Brand Positioning
- Market Research & Analysis
- Product Strategy
- Promotional Events
- B2B Marketing
- Account-Based Marketing (ABM)
- Cross-Functional Collaboration with Sales, Product, and Customer Success
- Global client management
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