Shilpa Mittal
Delhi
Summary
Results-driven marketing professional with over 10 years of experience in paid media, client and stakeholder management, and comprehensive project management. Expertise in driving performance across multiple digital channels, optimizing ROI, and crafting actionable strategies tailored to diverse client needs. Proven track record in leading teams, managing large-scale budgets, and consistently achieving high engagement and growth metrics. Committed to leveraging data-driven insights to enhance marketing effectiveness and deliver exceptional results.
Overview
10
10
years of professional experience
Work History
Manager – Paid Media
Dentsu, India
12.2023 - Current
- Lead key accounts and collaborate with stakeholders to design high-impact digital strategies.
- Demonstrating strong organizational and time management skills while managing multiple projects.
- Successfully managing budgets and allocating resources to maximize productivity and profitability.
- Developing and maintaining relationships with clients and stakeholders through account development.
- Using industry expertise, and analytical nature to resolve account concerns and maximizing account performance.
- Establishing team priorities and overseeing account's performance.
- Establishing performance goals for employees and provided feedback on methods for reaching those milestones.
- Leveraging data and analytics to make informed decisions and drive business improvements.
- Collaborated with major brands: Successfully managed digital marketing initiatives for globally recognized brands, delivering measurable results in brand visibility and revenue generation.
Engagement Lead – Paid Media
iQuanti India, Bangalore, India
02.2022 - 07.2023
- Led End to End project management.
- Led a team to ensure high performance and client growth while providing strategic recommendations.
- Analyzed data to identify trends and opportunities, increasing ROI for client campaigns while managing client expectations
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Proven ability to develop and implement creative solutions to complex problems.
- Proven ability to learn quickly and adapt to new situations.
- Researched and analyzed industry trends to inform search marketing strategies.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Drove significant ROAS growth: Scaled Return on Ad Spend (ROAS) from 2x to 6x for a leading U.S.-based fashion brand through data-driven campaign optimization and strategic audience targeting.
- Boosted revenue for healthcare clients: Partnered with hospital chains to develop and execute high-impact marketing strategies, resulting in increased patient acquisition and overall sales growth.
Senior Manager – Paid Media
AdLift Marketing, Gurugram, Haryana
08.2021 - 01.2022
- Developed and implemented 360-degree media strategies as per client needs.
- Managed high-budget campaigns for branding and performance marketing, while maintaining client relationships.
- Led a team of 8-10, ensuring seamless coordination between stakeholder and client.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Evaluated market trends to stay current on consumer and competitor changes.
Senior Media Account Manager
Lxcel & Flamingo, Gurugram, Haryana
03.2021 - 07.2021
- Spearheaded SEM strategies and optimized Google Ads campaigns to meet KPIs.
- Managed a team of analysts, driving timely delivery of results and optimizing performance.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Senior Media Planner
WPP- GroupM, Gurugram, Haryana
11.2020 - 03.2021
- Presenting conclusions and recommendations from conducted activities to stakeholders and clients.
- Planned and executed digital media campaigns using data-driven strategies.
- Delivered regular campaign reports and presentations with actionable insights for clients.
Senior Digital Marketing Specialist
Unyscape Infocom, Noida, UP
11.2019 - 11.2020
- Managed PPC campaigns across Google Ads, Facebook, Instagram, and other social platforms.
- Developed media plans, tracked KPIs, and optimized campaigns to improve lead generation and conversions.
- Worked with affiliates, PR teams, and OTT platforms to enhance brand visibility and engagement.
Paid Search Media Planner
Publicis Sapient, Gurugram, Haryana
10.2018 - 09.2019
- Managed PPC campaigns on Google Ads and Bing, optimizing for traffic, conversions, and CTR.
- Improved client outcomes through data analysis and continuous optimization of campaigns.
- Delivered a 306% increase in bookings for a hotel client within 45 days.
Internet Marketing Executive
Virtual Employee Pvt. Ltd., Noida, UP
04.2017 - 09.2018
- Drove traffic and increased conversions through targeted PPC campaigns.
- Developed creative content and banner ads for social media platforms.
- Conducted performance analysis using SEMrush and Hotjar to identify opportunities for optimization.
Digital marketing trainee/exec.
Him Shikhar Construction Pvt. Ltd, Indirapuram, Ghaziabad
08.2015 - 02.2017
- Executed paid search campaigns and managed keyword research and ad copy creation.
- Worked with the design team to create engaging social media creatives.
Education
MBA - Marketing & Finance
IP University
Delhi, DL06-2015
B.Tech - Engineering (IT)
B M Institute of Engineering & Technology
Sonipat, HR06-2013
Higher Secondary - Science
St. Margaret Sr. Sec. School
Delhi, DL04-2008
Skills
- Stakeholder Relationship Building
- Client Management
- Team Leadership
- End to End Project Management
- Paid Media
- Performance Marketing
- Account Management
- Internal & External Communication
- Meta, Instagram, LinkedIn
- Google Ads
- Branding - Integrated Marketing
- Cross-functional teamwork
Hobbies
Music: Listening & Singing, Traveling: Exploring New Places, Sports: Running, Exercise, Socializing: Volunteer Work, Meeting New People
Courses
- Summer Intern Aug 2014
- Assisted in learning online share trading and responded to customer queries.
Timeline
Manager – Paid Media
Dentsu, India
12.2023 - Current
Engagement Lead – Paid Media
iQuanti India, Bangalore, India
02.2022 - 07.2023
Senior Manager – Paid Media
AdLift Marketing, Gurugram, Haryana
08.2021 - 01.2022
Senior Media Account Manager
Lxcel & Flamingo, Gurugram, Haryana
03.2021 - 07.2021
Senior Media Planner
WPP- GroupM, Gurugram, Haryana
11.2020 - 03.2021
Senior Digital Marketing Specialist
Unyscape Infocom, Noida, UP
11.2019 - 11.2020
Paid Search Media Planner
Publicis Sapient, Gurugram, Haryana
10.2018 - 09.2019
Internet Marketing Executive
Virtual Employee Pvt. Ltd., Noida, UP
04.2017 - 09.2018
Digital marketing trainee/exec.
Him Shikhar Construction Pvt. Ltd, Indirapuram, Ghaziabad
08.2015 - 02.2017
MBA - Marketing & Finance
IP University
B.Tech - Engineering (IT)
B M Institute of Engineering & Technology
Higher Secondary - Science
St. Margaret Sr. Sec. School