Shilpa Mukherjee
Bengaluru
Summary
A well rounded individual and sales management professional with over 20 years in business and management roles. Demonstrating passion for building relationships, cultivating partnerships and growing businesses. Outstanding record of achievement for sales revenues, market penetration and territory growth. Highly motivated and self driven with exceptional analysis and leadership skills, proficient in developing and implementing superior sales strategies. Known for success in client retention. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
21
21
years of professional experience
Work History
Regional Sales Manager - Sales & BD
LEELA INTERNATIONAL FZCO
Bengaluru
08.2023 - Current
- Participated actively in industry conferences and seminars for knowledge sharing purpose.
- Developed strategies and plans for regional sales growth.
- Conducted regular market research to identify customer needs and preferences.
- Created promotional campaigns to increase sales in the region.
- Organized trade shows, exhibitions, and other events to showcase products.
- Established ambitious goals for employees to promote achievement and surpass business targets.
Manager - Response
BENNETT, COLEMAN & CO (TIMES OF INDIA)
01.2022 - 03.2023
- Developed and implemented sales strategies to increase market share.
- Established relationships with key clients, while maintaining existing customer base.
- Created and presented monthly reports to management on sales performance.
- Analyzed data to identify trends in customer behavior and develop plans accordingly.
- Collaborated with marketing team to create promotional materials for target customers.
- Tracked and analyzed key quantitative metrics and business trends relating to clients and partners.
- Developed and maintained relationships with clients, partners, and other stakeholders involved in annual deals.
Manager - Business Development
PVR LTD
08.2021 - 12.2021
- Developed strategies for increasing customer retention rates through improved services and products.
- Provided leadership on product launches by creating marketing plans and coordinating promotional events.
- Maintained open and ongoing communication with clients to meet needs and expectations.
- Established new customer accounts using negotiation and sales closing abilities.
- Determined business development opportunities and implemented effective strategy for client acquisition.
- Leveraged cold calling, in-person visits and referrals to build leads.
Deputy Manager - Ad Sales
TV TODAY NETWORK LTD
05.2016 - 10.2016
- Negotiated media deals with clients and agencies.
- Analyzed market trends and research consumer preferences.
- Liaised with external agencies to create high-impact ads across multiple platforms.
Joined as Assistant Manager - Corporate Sales & Marketing
DAINIK BHASKAR GROUP
01.2010 - 05.2016
- Created campaigns for print, digital, radio advertisements.
- Worked closely with clients to develop effective ad campaigns that meets their needs.
- Liaised with external agencies to create high-impact ads across multiple platforms.
- Advised senior management on best practices related to developing relationships with prospective clients.
- Maintained and built strong client relationships through quality, personalized interactions.
- Developed and maintained relationships with clients, partners, and other stakeholders involved in annual deals.
- Prepared detailed reports for senior management on key aspects of the deal such as pricing, terms and conditions, timelines.
- Coached, developed and motivated team to achieve revenue goals.
- Cultivated strong professional relationships with key clients to drive long-term business development.
Accounts Relationship Manager
WATERHEALTH INDIA PVT LTD.
05.2008 - 12.2009
- Sales and business development, onboarding external such as government agencies, private foundations and corporate donors.
- Implemented systems for tracking donations, grants and CSR funds.
- Identified opportunities for partnerships with other non-governmental organizations.
- Assessed company operations for compliance with safety standards.
Key Account Manager
MEOW 104.8 FM - RADIO TODAY BROADCASTING LIMITED - INDIA TODAY GROUP
10.2007 - 05.2008
- Conducted meetings with clients to discuss their objectives, challenges, and strategies.
- Identified new opportunities for growth within existing accounts, as well as potential new customers.
- Managed the relationship between internal teams and external customers.
- Provided regular reports on account activity and performance metrics to stakeholders.
- Maintained a deep understanding of client products and services in order to effectively plan campaigns.
Key Accounts Executive
SEAGRAM INDIA PVT. LTD.
07.2006 - 09.2007
- Assisted with the organization of product displays, shelf stocking, and promotional materials in store.
- Executed promotional activities such as tastings or happy hour specials to generate additional revenue streams.
- Developed marketing plans for seasonal offerings such as holiday gift sets or summer cocktails.
- Developed and implemented strategies to maximize key account growth.
- Identified new opportunities for expanding customer base.
- Identified new business opportunities and leads for key clients.
- Developed marketing strategies and campaigns to increase brand awareness.
- Implemented creative advertising tactics across multiple platforms to maximize visibility.
- Planned and organized public relations and promotional events.
Public Relations Officer
HYATT REGENCY KOLKATA
05.2004 - 06.2006
- Organized press conferences, interviews and other events for clients.
- Created and distributed press releases, media kits and other promotional materials to targeted audiences.
- Cultivated relationships with journalists and editors in order to secure coverage of clients' news stories.
- Prepared monthly reports outlining the success of campaigns against established goals.
- Developed creative concepts for advertising campaigns that aligned with brand messaging.
- Facilitated communication between various departments within the organization.
Public Relations Incharge
THE PARK KOLKATA: AN UNIT OF THE APEEJAY SURRENDRA GROUP OF HOTELS
04.2003 - 04.2004
- Developed and implemented strategic public relations campaigns to increase brand visibility.
- Conducted interviews with key stakeholders for press releases and other media materials.
- Researched, wrote, edited and distributed press releases to targeted media outlets.
- Organized promotional events such as product launches, press conferences and media briefings.
- Coordinated with the celebrity's publicist on upcoming appearances and press events.
- Arranged meetings with industry professionals such as agents, managers, producers.
Education
Bachelor of Arts - Mass Communication & Journalism
SIKKIM MANIPAL UNIVERSITY
DISTANCE EDUCATION06.2013
High School Diploma -
B.D. MEMORIAL INSTITUTE
KOLKATA03.2004
Skills
- Sales & Marketing Management
- Public Relations
- Business Development
- Brand Management
- Project Management
- Market Share Growth
- Deal Closing
- Negotiation and Persuasion
- Customer Service
- Market and Competitive Analysis
- New Account Development
- Consultative and Relationship Selling
- Channel Partnerships
- Conflict Resolution
- Lead Generation
- Customer Base Development
- Negotiations Expertise
- Strategic Planning
- Relationship Selling
- Pipeline Maintenance
- Follow up Ability
Personal Information
Date of Birth: 11/25/84
Training
- International Free Zone Authority Dubai (IFZA) - Partner Induction.
- International Free Zone Authority Dubai (IFZA) - Power Pitch: Elevating Your Persuasion and Pitching Skills
- Smart Selling One - A 5 day training programme on selling and marketing skills
- 5 Day Training Programme on Management Associate in the Dainik Bhaskar School of Media Education.
- "Dale Carnegie" training on LEADERSHIP from "Sanskar Valley Media School", Bhopal.
Languages
- English
- Hindi
- Bengali
Timeline
Regional Sales Manager - Sales & BD
LEELA INTERNATIONAL FZCO
08.2023 - Current
Manager - Response
BENNETT, COLEMAN & CO (TIMES OF INDIA)
01.2022 - 03.2023
Manager - Business Development
PVR LTD
08.2021 - 12.2021
Deputy Manager - Ad Sales
TV TODAY NETWORK LTD
05.2016 - 10.2016
Joined as Assistant Manager - Corporate Sales & Marketing
DAINIK BHASKAR GROUP
01.2010 - 05.2016
Accounts Relationship Manager
WATERHEALTH INDIA PVT LTD.
05.2008 - 12.2009
Key Account Manager
MEOW 104.8 FM - RADIO TODAY BROADCASTING LIMITED - INDIA TODAY GROUP
10.2007 - 05.2008
Key Accounts Executive
SEAGRAM INDIA PVT. LTD.
07.2006 - 09.2007
Public Relations Officer
HYATT REGENCY KOLKATA
05.2004 - 06.2006
Public Relations Incharge
THE PARK KOLKATA: AN UNIT OF THE APEEJAY SURRENDRA GROUP OF HOTELS
04.2003 - 04.2004
Bachelor of Arts - Mass Communication & Journalism
SIKKIM MANIPAL UNIVERSITY
High School Diploma -
B.D. MEMORIAL INSTITUTE
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