Shilpa Soti
Bangalore
Summary
Highly skilled Senior Designer with significant experience in managing complex design projects, from conception through to successful completion. Strengths lie in leadership, problem-solving abilities and superior creativity underpinned by sound knowledge of industry standards and design principles. Previous work has demonstrated marked improvements in project delivery timescales and overall design quality.
Overview
26
26
years of professional experience
Work History
Principal Designer
Homelane
Bangalore
07.2022 - 10.2025
- Led team of 6 associate and mid-level designers to deliver successful residential interior projects.
- Consistently exceeded sales and production targets by achieving 135% to 150% quarterly.
- Managed escalation processes while maintaining a Net Promoter Score (NPS) between 90 and 95.
- Enhanced junior designers' skills, boosting conversion rates from 10% to 18-20%.
- Achieved an impressive lead conversion ratio of 88% across all projects.
Design Partner
Homelane
Bangalore
05.2015 - 07.2022
- Achieved ₹3.2 crore in sales during 2017-2018, leading South region performance.
- Designed and executed approximately 35 projects each year.
- Worked closely with technical team to develop proprietary 3D design software.
- Oversaw comprehensive project development, ensuring quality from client consultation to execution.
Interior Designer
Interior Designer
11.2011 - 05.2015
- Created design concepts, space plans, and mood boards to effectively
communicate design ideas for residential, commercial, and F&B spaces
to clients and stakeholders. - Collaborated with architects, contractors, and vendors to coordinate
project activities and ensure design intent was realized. - Successfully managed an interior design practice specializing in high-
end residential and commercial spaces.
Administrative Head
Cottons
Jaipur
08.2004 - 10.2010
- Developed strategic plans for organizational growth in collaboration with management.
- Facilitated prompt problem-solving discussions to resolve operational challenges.
- Coordinated preparation of reports, presentations, budgets, and administrative documents.
- Managed daily operations and ensured smooth administrative functions across the organization.
Administrative Coordinator
Sequel Infocom Pvt Ltd
Jaipur
05.2002 - 07.2004
- Maintained organized filing systems for improved accessibility of documents.
- Delivered administrative assistance to various organizational departments.
- Managed logistics for internal meetings, including scheduling and catering arrangements.
- Updated and entered data to uphold integrity of departmental databases.
Visual Merchandiser
Big Shopper
Jaipur
12.1999 - 03.2002
- Redesigned store layout and visual merchandising to enhance customer engagement.
- Collaborated with marketing team to develop impactful promotional campaigns.
- Managed inventory levels for display items, ensuring consistent availability.
- Implemented innovative display techniques to attract and retain customer attention.
Education
Interior Design And Vaastu
Academy of Interior Design
Jaipur, India10-2002
Bachelor of Science -
MLS University
Udaipur07-1995
Skills
- Design leadership
- Interior design strategy
- Client consultation
- Customer relationship management
- Team leadership
- Design execution
- Strong knowledge of interior design
principles - SketchUp, Adobe Creative Suite, and
Microsoft Office Suite
Accomplishments
Customer Champion - 2018
Timeline
Principal Designer
Homelane
07.2022 - 10.2025
Design Partner
Homelane
05.2015 - 07.2022
Interior Designer
Interior Designer
11.2011 - 05.2015
Administrative Head
Cottons
08.2004 - 10.2010
Administrative Coordinator
Sequel Infocom Pvt Ltd
05.2002 - 07.2004
Visual Merchandiser
Big Shopper
12.1999 - 03.2002
Interior Design And Vaastu
Academy of Interior Design
Bachelor of Science -
MLS University