Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Workshops Trainings
Work Accolades
References
Hobbies and Interests
Additional Information
Timeline
Hi, I’m

SHILPASHREE S

Bangalore
SHILPASHREE S

Summary

Energetic Communications & Marketing professional bringing robust background in engineering messages to boost company image and preparing supporting professionally written materials. Driven to craft targeted messaging for lead generation and nurture clients through the funnel to achieve organizational goals.


Experienced in leveraging detailed analytics reports to monitor and document success. Efficient in people and stakeholder management and proficient in client building and relationship. Learning mindset driving adoption of AI to maximise efficiency and sales for the organization and clients.

Overview

12
years of professional experience
3
Certification

Work History

Grow With Media

Sr Communications Consultant
06.2023 - Current

Job overview

  • Delivered data-driven insights to inform content strategies, leading to improved engagement metrics.
  • Ensuring projects are completed on time and within scope.
  • Championed thought leadership programs that positioned clients as industry experts in their respective fields.
  • Led crisis communications efforts, mitigating potential damage to client reputations.
  • Assessed competitors'' communication strategies to identify gaps and opportunities for differentiation.
  • Supported new business development efforts by preparing compelling proposals showcasing agency capabilities.
  • Streamlined internal communications by creating consistent messaging and branding guidelines.
  • Developed strong relationships with key industry influencers, resulting in increased brand visibility.
  • High Ticket Sales down the funnel, contributing to about 20% of overall sales.
  • Training junior staff on corporate communications
  • Handling direct communications with high ticket clients and upselling

Orb Energy Pvt Ltd

Sr Manager - Communications
12.2022 - 06.2023

Job overview

  • Led cross-functional teams to achieve project milestones and deliver high-quality results.
  • Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Creation of guidelines and digital brand manuals
  • Contribute to definition of project storytelling opportunities and assist designers, video content creators, photographers and illustrators to deliver unique product narratives
  • Review & improvement of company's policies and training material
  • Co-ordinate with ad agencies
  • Scripting customer testimonials
  • Proofread & edits blogs / marketing copy before publication
  • Achieved operational excellence by streamlining processes and implementing best practices.
  • Utilized data-driven insights to make informed decisions that resulted in higher returns on investments.

Grow With Media

Sr Communications Consultant
02.2022 - 12.2022

Job overview

  • Supported new business development efforts by preparing compelling proposals showcasing agency capabilities.
  • Aligned internal stakeholders around key messages, contributing to a unified voice and vision.
  • Championed thought leadership programs that positioned clients as industry experts in their respective fields.
  • Primary clients – John Deere & SBY Academy
    @John Deere (ETEC) India
  • Content Strategy & engagement, including Yammr, Sharepoint & LinkedIn to drive branding as Employer of Choice
  • Worked on documents, videos and podcasts, scripts
  • Trained new recruits to be deployed to various projects

Lucida Technologies Pvt Ltd

Communications Manager
02.2021 - 02.2022

Job overview

  • Managed Top 3 accounts, New business added & Revenue generated - 60 lacs in 5 months
  • Website Revamp, Marketing Content, LinkedIn Marketing
  • Case Studies & Data
  • Increased media coverage for company announcements through targeted press release distribution.
  • Developed compelling content for company website and social media channels, driving user engagement and conversions.
  • Streamlined internal communication processes by creating a centralized information hub for employees.
  • Developed key message frameworks to ensure consistent messaging across all channels and touchpoints within the organization.

MYRA LIFESTYLE LLP

Manager - Marketing & Partnerships
08.2018 - 11.2020

Job overview

  • Revenue generated 60-80 lacs INR in 1 year
  • Business Development
  • Client engagement
  • Vendor Management
  • Non-IT Hiring
  • Learning & Development
  • Creating Sourcing Vendor Pool
  • Collaborations for B2B sales & distribution
  • Created company brand iWeaves
  • Social Media branding & Outreach
  • Organized and conducted Events, Influencer Marketing tie-ups
  • Content Calendar
  • Managed team of 5

K-BEAUTY COSMETICS Pvt Ltd

Manager – Marketing & PR
11.2015 - 08.2018

Job overview

  • Set-up an EXIM company to trade in Korean Cosmetics in India
  • Managed a team of 4
  • Worked with Korean Trade organization (KOTRA) & Manufacturing companies from Korea,
  • Trained Makeup artists & employees on Korean cosmetics, ingredients, functionality
  • Planned and executed the Korean Beauty Shows In New Delhi and Bangalore
  • Meetings with top beauty salons (Bodycraft, Green Trends, Naturals etc), top MUA Influencers (Bloggers) and other start-ups for collaborations
  • Meetings with Flipkart, Health & Glow, Distributors, High Tea events
  • Social Media, Brand & Content for Korean Cosmetics and Market Positioning
  • Cross-trained existing employees to maximize team agility and performance.

THOMSON REUTERS

Communications Specialist
05.2012 - 08.2015

Job overview

  • Deputed to Global SCT (Global Service Communications Team) as part of the Finance & Risk division
  • Simplify financial content for easy understanding including information on stock markets and trading
  • Collaborate with crodd-functional teams across Thomson Reuters globally, to create cohesive messaging, source & collate information for customers
  • Part of incident communication and management
  • Partake in Post-Incident reviews and report it in Customer Statements
  • Participated in change management (Worked with Tech team to transition to Salesforce)
  • Copyedited, proofread and revised company materials and press releases before dispersal.
  • Managed crisis communication situations, protecting company reputation and minimizing negative impact on stakeholders.

Upwork

Freelance Writer
05.2011 - 05.2012

Job overview

  • Wrote for clients across the globe, topics ranging from environmental information such as solar/tidal energy, eco-fashion, to writing on holistic healing & care-giving; travel & diet etc
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Researched and wrote original content for case studies, emails and newsletters.
  • Brainstormed ideas to create useful content for clients.

WIPRO TECHNOLOGIES Pvt Ltd.

Executive - TED (Talent Engagement & Development)
02.2005 - 07.2008

Job overview

  • Deputed to the TED Team in one of the biggest Business units of WT
  • Data Analysis & Report Writing
  • Writing fortnightly newsletters pertaining to the business unit (TeS) and HR related aspects
  • Facilitated Inductions & Coordinated with Training team for L&D
  • Facilitating performance management (by appraisals), Forced Attrition, Attrition analysis & key initiatives to retain Top 20 talent
  • Participating in compensation reviews & part of the team handling the annual hike (MSI) exercise for the team
  • Processing resignations & handling exit procedures (incl conducting exit interviews & issuance of experience letters)
  • Consult with and advise Group HR and employees on HR related issues and policies
  • Handled the central role for the HR Team by generating and analyzing the data on attrition, measures to curb it – on a weekly/fortnightly/monthly basis centrally for the whole team along with driving SLA’s
  • Received the Stunner Award for exceptional performance in 2006

Education

School of Excellence

Internationally Recognized Certification as an NLP Practitioner
01.2015

University Overview

National Law School of India University, Bangalore

PGD in Environmental Law
01.2003

University Overview

A.I.T, Chikmagalur, Vishweshwariah Technological University

B.E. (Environment)
01.2002

University Overview

Sree Cauvery School, Bangalore

S.S.L.C
01.1996

University Overview

Christ College, Bangalore

IInd PUC (PCMB)
01.1998

University Overview

Skills

  • High Ticket Sales, Funnels with AI
  • Content Development & Lead generation
  • Influencer & Client Relations
  • Internal, Marketing & Corporate Communications
  • Media Relations
  • Podcast Creation
  • Partnership Development
  • Fundraising campaigns
  • Brand Messaging
  • Thought leadership
  • Advertising Campaigns
  • Target Audience Analysis
  • Workshop Facilitation
  • Report Writing
  • SAP, Salesforce
  • CMS tools, Yammr, Sharepoint

Certification

  • Funnels with AI with Himanshu Agarwal, 2024
  • Video Editing with Beer Biceps Skillhouse, 2024
  • Google Analytics from LinkedIn, 2023
  • Iron Lady Leadership Program, 2021
  • Digital Marketing from DDIP, 2021
  • NLP Practitioner from School of Excellence, 2015

Languages

English
Hindi
Kannada
Telugu
French

Workshops Trainings

Workshops Trainings
  • Internationally Recognized NLP (Neuro-Linguistic Programming) Certification
  • Employment Law Training (US & Europe)
  • Transactional Analysis Workshop
  • SAP – HR In-house sessions

Work Accolades

Work Accolades
  • Kamaal Ke Dus Women Entrepreneur” by eSamudaay (2021).
  • Stunner Award” in Wipro Technologies – TED Team (2005).

References

References
Available on request

Hobbies and Interests

Hobbies and Interests
  • Books
  • Trekking
  • Biking
  • Women & child mentoring

Additional Information

Additional Information

Work Accolades

  • Kamaal Ke Dus Women Entrepreneur” by eSamudaay (2020)
  • “Stunner Award” in Wipro Technologies – TED Team (2005


Certificate Courses

  • Iron Lady Leadership Program
  • Digital Marketing from DDIP
  • Funnels with AI fromm Himanshu Agarwal
  • Video Editing Course from Beer Biceps Skillhouse
  • LinkedIn Google Analytics

Timeline

Sr Communications Consultant
Grow With Media
06.2023 - Current
Sr Manager - Communications
Orb Energy Pvt Ltd
12.2022 - 06.2023
Sr Communications Consultant
Grow With Media
02.2022 - 12.2022
Communications Manager
Lucida Technologies Pvt Ltd
02.2021 - 02.2022
Manager - Marketing & Partnerships
MYRA LIFESTYLE LLP
08.2018 - 11.2020
Manager – Marketing & PR
K-BEAUTY COSMETICS Pvt Ltd
11.2015 - 08.2018
Communications Specialist
THOMSON REUTERS
05.2012 - 08.2015
Freelance Writer
Upwork
05.2011 - 05.2012
Executive - TED (Talent Engagement & Development)
WIPRO TECHNOLOGIES Pvt Ltd.
02.2005 - 07.2008
School of Excellence
Internationally Recognized Certification as an NLP Practitioner
National Law School of India University, Bangalore
PGD in Environmental Law
A.I.T, Chikmagalur, Vishweshwariah Technological University
B.E. (Environment)
Sree Cauvery School, Bangalore
S.S.L.C
Christ College, Bangalore
IInd PUC (PCMB)
SHILPASHREE S