SHILPESH PATEL
Mumbai
Summary
Dynamic leader with a proven track record at Team Marksmen Pvt Ltd., excelling in operations management and stakeholder engagement. Spearheaded innovative sponsorship sales strategies, achieving significant revenue targets. Renowned for exceptional leadership skills and adept at fostering collaborative partnerships, consistently enhancing customer engagement and driving project success.
Overview
21
21
years of professional experience
Work History
General Manager
Team Marksmen Pvt Ltd.
Mumbai
07.2024 - Current
- Achieving or surpassing revenue targets through effective sponsorship sales strategies, leveraging marketing data and insights
- Cultivating and nurturing strong relationships with sponsors, understanding their marketing objectives, and ensuring exceptional service delivery
- Crafting compelling sponsorship proposals that effectively showcase marketing opportunities, aligning with sponsor objectives and brand strategies
- Providing strong leadership to a team of sponsorship sales and marketing professionals, fostering a collaborative and innovative environment
- Conducting thorough market research and analysis to identify potential sponsors and emerging market trends, integrating marketing intelligence into sponsorship strategies
- Collaborating closely with marketing teams to integrate sponsorship opportunities seamlessly into broader marketing campaigns, ensuring cohesive brand messaging
- Leading negotiations of sponsorship agreements and contracts, ensuring terms meet sponsor expectations while aligning with marketing goals
- Coordinating with teams to seamlessly integrate sponsorships into events, maximizing brand visibility and engagement opportunities
- Overseeing sponsorship budgets, optimizing spending to maximize ROI and aligning with overall marketing and business objectives
- Monitoring sponsorship performance metrics and marketing analytics, providing actionable insights to optimize sponsorships and marketing strategies
- Remaining abreast of industry trends and innovations, attending relevant conferences and networking events to enhance sponsorship and marketing strategies
- Ensuring all sponsorship activities comply with legal and regulatory requirements, mitigating risks associated with sponsorship agreements
Deputy General Manager
Team Marksmen Pvt Ltd.
Mumbai
05.2023 - 06.2024
- Lead and manage a distributed sales team, providing guidance, coaching, and mentorship to achieve sales targets and revenue goals
- Develop and implement strategic sales plans and initiatives to maximize sponsorship sales for the company as per its AOP
- Foster and maintain strong relationships with brands, agencies, and key decision-makers in the market, leveraging extensive network to generate new business opportunities
- Collaborate closely with the marketing and events teams to create compelling sponsorship packages that align with client objectives and deliver exceptional value
- Conduct market research and analysis to identify potential sponsors, market trends, and competitive positioning, translating insights into actionable strategies
- Drive the entire sales cycle, from prospecting and lead generation to negotiation and contract closure, ensuring a seamless and efficient process
- Regularly monitor sales performance metrics, analyse data, and provide reports to senior management, highlighting areas for improvement and proposing effective strategies
- Stay abreast of industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge in the market
- Collaborate with internal teams, including operations, finance, and legal, to ensure seamless execution of sponsorship agreements and deliver outstanding customer experiences
- Represent the company at industry events, conferences, and networking opportunities to enhance brand visibility and build relationships with potential clients
Project Manager – Specialized Conferences (Sponsorship Sales)
ET Edge
Mumbai
07.2021 - 04.2023
- Developed and negotiated strategies and positions by evaluating the integration of new ventures with the company's overall strategies and operations, assessing potential risks and opportunities, and determining the needs and objectives of partners
- Conducted market research to identify customer needs and trends, and using this information to inform product decisions
- Collaborated with cross-functional teams to bring products to market, including product management, engineering, design, & marketing teams
- Mentored and guided a team of 4 members ensuring all KPI’s are met
- Boosted the organization's reputation by taking responsibility for completing unique and challenging tasks and seeking ways to increase the value of job accomplishments
- Spearheaded various growth strategies to achieve sales target in collaboration with cross-functional teams
- Negotiated and finalized sponsorship agreements with sponsors as well as oversaw and coordinated the development of promotional materials and marketing initiatives to support sponsorship sales
Assistant Manager-Specialized Conferences (Sponsorship Sales)
ET Edge
Mumbai
05.2020 - 06.2021
- Conducted relevant market research and analysis to identify key trends in the sector’s advertising and marketing strategies and provide a solution to those strategic needs
- Liaised with the Marketing Team and build drip marketing campaigns for each conference IP and supported the marketing team to build strategic tie-ups with key stakeholders in the sectors
- Monitored project progress and made necessary adjustments to ensure timely completion and delivery of sponsorship sales targets
Sr. Manager - Sponsorships Sales
UBS Forums
Thane
12.2018 - 05.2020
- Accountable for developing new client relationships with C-level executives from domestic and international businesses looking to grow business operations globally
- Capable of Managing and Directing Flagship Conferences, Roundtables, Forums, and Be Spoke Sessions
- Responsible for understanding the product, gathering leads, conducting one-on-one meetings, building business over the phone and attending various events
- Conducted research on and created a list of prospective sponsors, including face-to-face meetings, telephone solicitations, written and electronic correspondence, and electronic and written correspondence as means to meet and surpass budgeted sponsorship targets
- Worked together on the successful planning and implementation of the Conferences/ Events with the production, marketing, and operations teams
- Created and strengthened enduring business connections with customers
- Successfully met monthly and project-specific sponsorship sales goals, as well as client payment collection goals
Quality Leader
Sterling Talent Solutions
Thane
06.2016 - 09.2017
- Provided continuous support, development, empowerment, and positive reinforcement to team members to enable and motivate them to deliver exceptional customer experiences
- Ensured constructive feedback is given to team members with regard to their performance as well as relevant business communications are cascaded in a simple and timely manner
- Conducted detailed RCA (Root cause analysis) for continuous improvement for all customer experience-related bottlenecks
Team Leader (QA)-Mortgage Sales & Insurance
Ocwen Financial Solutions Pvt. Ltd
Mumbai
09.2014 - 12.2015
- Developed coaching plans and provides feedback to the QA staff based on the observations from the sample Quality Checks performed daily
- Reviewed and responded to disputes/ appeals from the Business Units timely
Team Leader (Quality Assurance)
Tata Consultancy Services
Mumbai
07.2007 - 08.2014
Customer Service Representative
JP Morgan Services India Pvt Ltd
Mumbai
04.2005 - 07.2007
Customer Relationship Associate
Epicenter Technologies Pvt Ltd
Mumbai
09.2003 - 03.2005
Education
Bachelor in Commerce -
P. D. Lions College of Commerce & Economics
Mumbai, India01.2002
Skills
- Product Sales Strategies
- Operations management
- Leadership skills
- Customer Engagement Strategy
- Collaborative Sponsorships
- Customer Service and Collections
- Continuous Workflow Enhancement
- Event Management
- Project Management
- Stakeholder management
- Training and development
- Communication Skills
Locations
- Mumbai, Maharashtra
- Thane, Maharashtra
Professional Highlights
- Successfully closed a high-value deal by securing partnerships for three city CX Conclave from 1 client, resulting in a combined worth of 70 Lakhs at Team Marksmen.
- Generated 7 crores in revenue, with the team contributing an additional 4 crores since joining Team Marksmen.
- Successfully generated a revenue of 6 crores individually along with a team contribution of 15 crores for ET Edge.
- Spearheaded 8 projects with overall 35 sponsorship deals and achieved profitability of 55% at ET Edge.
- Initiated and successfully closed 2 big client driven initiatives including India Leader Conclave (Virtual) worth 80 lakhs in 2021 and Lending Transformation Global Summit in 2022 worth 1.20 crores, overseeing a smooth end-to-end delivery.
- Acknowledged for closing Premium partnerships within a week of pitching (BPO Summit) and over achieved the target by 175% during the quarter.
- Established a successful IP 'Data Centre Summit 2021' in Q3 with a revenue of INR 58.5 lakhs.
- Awarded Johny worker for closing the biggest deal single client deal worth 80 Lakhs in a quarter.
- Awarded Headquarter award for a quarter for overachieving individual target.
Timeline
General Manager
Team Marksmen Pvt Ltd.
07.2024 - Current
Deputy General Manager
Team Marksmen Pvt Ltd.
05.2023 - 06.2024
Project Manager – Specialized Conferences (Sponsorship Sales)
ET Edge
07.2021 - 04.2023
Assistant Manager-Specialized Conferences (Sponsorship Sales)
ET Edge
05.2020 - 06.2021
Sr. Manager - Sponsorships Sales
UBS Forums
12.2018 - 05.2020
Quality Leader
Sterling Talent Solutions
06.2016 - 09.2017
Team Leader (QA)-Mortgage Sales & Insurance
Ocwen Financial Solutions Pvt. Ltd
09.2014 - 12.2015
Team Leader (Quality Assurance)
Tata Consultancy Services
07.2007 - 08.2014
Customer Service Representative
JP Morgan Services India Pvt Ltd
04.2005 - 07.2007
Customer Relationship Associate
Epicenter Technologies Pvt Ltd
09.2003 - 03.2005
Bachelor in Commerce -
P. D. Lions College of Commerce & Economics
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