SHILPI BISWAS

• Spearing specification of: Electrical product line like Switchgear, Cable Management, Passive networking, Home Automation, Switches and Protection gear in Commercial, Residential, Hospitality & Healthcare projects. The products are split into two categories like Core and Focused products.
• Delivered 200 cr business in the 2024-2025 with a 12% growth
• Majorly working with the Electrical consultants, Architects
• Matrix management
• Providing technical products presentation to the key clients and stakeholders along with Global Team
• Engaging the influencers through the Technical seminars, Conference, Factory visits, Presentation etc.
• Providing solution after understating their critical challenges
• Total Data Management of last 3 years data, analyzing the performance of key accounts product wise, build strategy based on the data.
• Total CRM management: Weekly, Monthly reporting.
• Team Review along with the sales teams.
• Handling a Specification turnover of 200 cr B2B (KA,KL,TN)
• Funnel created for next 2 years of 1400 crs in last 12 months.
• Achieved 101% in 2014.
• 82 major Panels cracked with the influence of Consultant in Bangalore
• 12 major technical seminars conducted in Bangalore, Chennai, Cochin connecting 150 firms
• New Project Market explored for Legrand Like Mangalore, Udupi, Manipal, Mysore

• Spearing specification of:
• Highly technical products like Active Drainage Ventilation, Fire Fighting, Roof water siphonic drainage system for High Rise Buildings, Commercial spaces through Architects, Plumbing Consultants, Developers
• Newly launched “Artistry” Faucet Range, Concealed Cistern Tank
• Legacy products like CPVC, UPVC, Under Ground Plumbing Solutions New accounts
• Deep penetration and working on Key Accounts and Govt. departments
• Total Key Account Management
• Providing technical products presentation to the key clients and stakeholders along with Global Team
• Driving engagement program like Research & Training Centre visit for the consultants & developers, Group presentation, Site visit, Factory visit
• Product benchmarking with competition product and position ASHIRVAD accordingly
• Coaching, Mentoring and Conducting knowledge sessions for the team on Regular basis for skill enhancement
• Created a pipeline of INR 800 Crores for sales by specifying a Ashirvad Product Portfolio
• Blazemaster specification done for 27 new projects
• Active Drainage Ventilation specification done for 12 projects (Single Stack with ADV)
• 33 key Influencer engagements with consultants like Design Tree, Maple, Synergy, HMN, Prestige, Sobha Brigade, and so on, It resulted
• Breakthrough from Key Accounts like Sobha, Brigade, Urban Rise, Aurobindo, TVS, Casa Grande
• Breakthrough from 11 new consultants
• 18 new accounts added which have resulted a contribution of almost INR 20 Crores in the first year

• Launched products & solutions in given markets at major Architects (A, B & C categories), PMC’s, Builders’, Plumbing Consultants, Govt. Bodies
• Engaged in product specifications post Technical assessment
• Hiring and training dealers with showroom in key markets to service the orders
• Organised Influencer engagement events like Architect meets, Group presentation and Plumber meets
• Dealer Appointment, showroom creation
• Obtained 2500 each Toilet Order of My Home & DSR and so on
• Breakthrough and Orders from 15 leading Architects
• Specifications from 10 Leading Consultants for more than 25 Projects
• Breakthrough with RMZ, Bangalore, My home constructions- Hyderabad, Aurobindo Realty- Hyderabad, Infosys, Accenture, Salesforce, Standard Chartered Bank
• Created a book order of 40000 toilets.
• Generated INR 5.5 crores of annual business from available products
• Managed accounts to retain existing relationships and grow share of business.

• For the first time, Johnson Tiles partnered with architects from RSP, DSP, DWP Interics, Khan Global Architects, Synergy, Sankalpan, and Venkataraman on famed corporate projects for Goldman Sachs, Wells Fargo, Google, Accenture, Dell, and Infosys
• Cracked major projects for bath division with Janaadhar Homes, S2 Homes, Provident Housing, Citrus Ventures, Merry Matha, Govt. bodies like MES, CPWD for the first time for Johnson Bath division
• Held 2 architect events, 13 in-house presentation, showroom meets in one year’s time
• Increased CBD contribution by 125%. From 8000 sqmtr/month (35 lacs) to 18000 sqmtr/month (96 lacs)

• Grew business by 21%.
• Handled and grew key accounts like Infosys (PAN India), Accenture, Kotak.
• Bagged large projects like i-Gate, Wipro, Syngma, Oracle, Capgemini, Sutherland, Xerox, Cater pillar worth 7-8 Cr.
• Expanded dealer network across Karnataka, Telangana & Kerala from 4 to 10 by the end of the financial year 2014-2015
• Opened Kerala project market and bagged major projects for wooden flooring, blinds.
• Created 7 exclusive Vista Gallery in Bangalore
• Appointed Wooden flooring stockiest in Bangalore & Hyderabad
• Grew the Sales Team from 2 to 8 members

• Acquired an order of 3500 windows worth INR 350 Lakhs in Nov’12 from Adarsh Developers, a commitment of 5000 windows worth INR 600 Lakhs along with the Sample Villa Order from Aishwarya Group, 1400 window order from Bhairavi builders worth INR 160 Lakhs
• Bagged show flats from few prominent builders in Bangalore with a business opportunity of 700 Lakshs for 2 years.
• Held 6 major architect meets across the states as part of Promotional and Marketing Activity, open new Business territory, Expand revenue

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• Cracked major projects in Bangalore including Hotel Park Plaza, Marriott, Trident Hotel, Banyan Tree Hotel, R.K. Regent Hotel, Accenture, HP, Goldman Sachs, E&Y, Accenture(Gurgaon), Vedanta Township(Orissa), Honeywell (Hyderabad), Capgemini Financial Services (Kolkata), Taj (Ernakulam), and so on
• Specification of a particular Laminate shade with HP project for 25000 sheets by DWP Interics
• Cracked few projects like Honeywell, Bosch, I Gate from major architects like DSP, RSP
• Collaborated closely with marketing teams to develop targeted campaigns that generated high-quality leads for the sales pipeline.
• Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
• Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.