Shilpi Chaudhary
Greater Noida
Summary
Results-driven Product Associate with solid background in product development and management. Strong understanding of market trends, customer needs, and business strategies. Known for ability to enhance product performance and profitability while managing multiple projects simultaneously. Strengths include content creation, digital advertising campaigns, data analysis and implementing strategic marketing plans that increase company visibility and revenue.
Overview
6
6
years of professional experience
Work History
Product Associate
Rachna Sagar Pvt. Ltd.
New Delhi
03.2021 - 01.2023
- Engaged in the development of Swa-Adhyayan, a Hybrid Adaptive Digital Learning Platform. Swa-Adhyayan offers a wide range of features such as Assessments, Sharing, and more. This platform has been instrumental in enabling Students, Teachers, and Parents to assess student learning through SEPT.
- I was responsible for conducting product briefings for schools, teachers, and salespeople, and later expanded to cover additional states in India, including Haryana, Bangalore, East Delhi, and North Delhi.
- I was responsible for creating promotional materials such as designing brochures for product information, creating catalogs, sending out promotional emails.
- Additionally, collaborate with organizations that host sponsorship events to enhance the brand visibility, reputation, and recognition of the organization.
- Analyzed consumer feedback on existing products to determine areas of improvement.
- Examined competitive products (SEMrush, SimilarWeb) to set apart the company's products from competitors. Watched industry trends to forecast changes in the industries.
- Carried out market studies to recognize customer needs and preferences for products through Surveys (SurveyMonkey, Google Forms), One-on-one discussion (Zoom, Skype, phone calls), Quantitative data such as website traffic (Google Analytics, CRM software) etc.
- Took part in B2B SaaS design evaluations, offering insights on usability, functionality, cost efficiency, and other considerations. Conducted quality assurance assessments on new products before their launch.
- Created SEO-friendly content for websites, social media accounts, email campaigns, optimizing titles, descriptions, and keywords.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Built relationships with influencers and other industry professionals to enhance digital marketing efforts through social media outreach.
Senior Marketing Executive
Bharati Bhawan Publishers
07.2016 - 07.2020
- Assisted editorial team in developing new products by assessing competitor performance.
- Track market research information by collecting, analysing, and summarising data.
- Successfully increased brand visibility and lead generation through the implementation of strategic marketing campaigns.
- Collaborated with product development team to create and update marketing collateral for sales pitches and customer consultations.
- Briefed seniors on monthly projections, product launches and other marketing plans.
- Visit educational institutes on regular basis & cooperated with sales representatives during customer interactions for product briefings.
- Facilitated workshops and webinars at various educational institutions, closely monitoring the progress of participants.
- Analyzed competitors' activities in order to create effective counter-strategies that leveraged our strengths against their weaknesses.
- Managed relationships with vendors for website development, email deployment and other related services.
Academic Project
McGraw Hill Education
06.2015 - 09.2015
- Data Analysis of MBA & B.tech colleges
- Tools Used : Data Mining
- Specialization: Marketing
- Project Description: Project was to extract data from various top ranked colleges websites across all India and pull out information which company used later on
- Also,compared circulated syllabus with college's websites with content of McGraw hill books.
Education
MBA - Marketing & HR
ABES Engineering College, APJ Abdul Kalam Tech University
GhaziabadBBA - Managament
IMS Engineering College, CCS University
GhaziabadSenior Secondary School -
K.D.B Public School
GhaziabadSecondary School -
K.D.B Public School
GhaziabadSkills
- Vendor management & Negotiation
- Workshops/Webinars/Presentation
- Brand Building
- Teamwork and Collaboration
- Product Vision and Strategy
- Troubleshooting and QA
- Research and Trend Analysis
- ROI Analysis
- Competitive Analysis
- Database Management Systems
- Search Engine Optimization
- Product Positioning
- Stakeholder Management
- Training and Onboarding
- Customer Retention Strategies
- B2B Marketing
- Social Media Campaigns
- Customer Relationship Management (CRM)
- Google Analytics
- Email Marketing
- Event Coordination
- Content Development
Accomplishments
- Certification from Google on "Google Digital Unlocked" course.
- Communication skills certification from TCS ION Digital learning hub.
- Silver medalist for securing 2nd position in MBA college batch 2016 in academics.
- Qualified UPSEE 2014 with a 98th Rank.
Additional Information
- Proven track record of driving significant ROI through innovative marketing campaigns that captivate audiences and deliver measurable results.
- Expertise in market research to develop strategies based on deep consumer insights, ensuring customer-centric approaches that resonate with target audiences.
- Proficiency in digital marketing channels and tools, with a commitment to ongoing learning and skill development.
- Strong collaboration and problem-solving skills, thriving in dynamic environments where I leverage communication skills to influence stakeholders and drive business growth.
Languages
- English
- Hindi
Timeline
Product Associate
Rachna Sagar Pvt. Ltd.
03.2021 - 01.2023
Senior Marketing Executive
Bharati Bhawan Publishers
07.2016 - 07.2020
Academic Project
McGraw Hill Education
06.2015 - 09.2015
MBA - Marketing & HR
ABES Engineering College, APJ Abdul Kalam Tech University
BBA - Managament
IMS Engineering College, CCS University
Senior Secondary School -
K.D.B Public School
Secondary School -
K.D.B Public School
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