Years of Professional Experience
Shilpi Chaudhary
Product Associate
Ghaziabad
Summary
Hardworking Product Associate bringing 6 years of marketing & leadership experience. Successful working long hours in challenging environments for Brand positioning. Excellent history of working well with other team members and pitching in to help achieve team goals. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
6
6
7
7
Years of Academic Education
Work History
Product Associate
Rachna Sagar Pvt. Ltd.
New Delhi
03.2021 - 01.2023
- I worked on Swa-Adhyayan (a Hybrid Adaptive Digital Learning Platform). Swa-Adhyayan is a comprehensive E-learning platform that includes Assessments, Sharing, and many more features. This platform helped the Students/Teachers/Parents to identify their student's learning via SEPT.
- Involved in product briefing to the schools, teachers, and salespeople in Delhi and later on to other states of India. (I was handling Haryana, Bangalore, East Delhi, North Delhi).
- Product briefing conducted via power point presentation & Swa-Adhyayan E-Learning platform training to teachers at schools premises.
- I worked on promotional material like designing pamphlets on product knowledge, designing catalogs, sending promotional e-mails, etc.
- Regular events were organized by me and the team to create brand awareness as well as customer retention.
- Strongly coordinate with all Sales Team members for Market Feedback and worked on it.
- Also, tie up with the organizations that conduct sponsorship events for the promotion, name, and fame of the organization.
Senior Marketing Executive
Bharati Bhawan Publishers
07.2016 - 07.2020
- Contribute to development of promotional material, Marketing collaterals and other sales tools
- Help editorial team to build new products by analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies
- Track market research information by collecting, analyzing, and summarizing data
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Worked closely with product development department to create and maintain marketing materials for sales presentations and client meetings
- Briefed senior executives on monthly projections, product launches and other marketing plans
- Visit Schools and Colleges across North on a regular basis & cooperated with sales representatives during customer interactions
- Undertook product briefing/presentation to sales team
- Organize & conduct Workshops/Webinars in schools & colleges and track outcomes
- Worked with Vendors for promotional materials and deal with negotiation.
Academic Project
McGraw Hill Education
06.2015 - 09.2015
- Data Analysis of MBA & B.tech colleges
- Tools Used : Data Mining
- Specialization: Marketing
- Project Description: Project was to extract data from various top ranked colleges websites across all India and pull out information which company used later on
- Also,compared circulated syllabus with college's websites with content of McGraw hill books.
Education
MBA - Marketing & HR
ABES Engineering College, APJ Abdul Kalam Tech University
Ghaziabad 04.2014 - 04.2016
BBA - Managament
IMS Engineering College, CCS University
Ghaziabad 04.2011 - 04.2014
Senior Secondary School -
K.D.B Public School
Ghaziabad 02.2010 - 02.2011
Secondary School -
K.D.B Public School
Ghaziabad 04.2008 - 04.2009
Skills
PresentationsRelationship building and retentionProduct launch managementVendor management & Negotiation
Workshops/Webinars/Presentation
Data AnalysisMarket researchMarketing and leadership experience Positive marketing team leader worked in busyKnowledgeable about campaign development, product launches and customerLooking for a challenging new role with a progressive organizationProduct Information
Accomplishments
- Certification from Google on "Google Digital Unlocked" course.
- Communication skills certification from TCS ION Digital learning hub.
- Silver medalist for securing 2nd position in MBA college batch 2016 in academics.
- Qualified UPSEE 2014 with a 98th Rank.
Additional Information
- Willingness to accept any challenge irrespective of its complexity.
- Self-motivated and ability to take initiatives.
- Flexibility and Adaptability to work in any environment.
Timeline
Product Associate
Rachna Sagar Pvt. Ltd.
03.2021 - 01.2023
Senior Marketing Executive
Bharati Bhawan Publishers
07.2016 - 07.2020
Academic Project
McGraw Hill Education
06.2015 - 09.2015
MBA - Marketing & HR
ABES Engineering College, APJ Abdul Kalam Tech University
04.2014 - 04.2016
BBA - Managament
IMS Engineering College, CCS University
04.2011 - 04.2014
Senior Secondary School -
K.D.B Public School
02.2010 - 02.2011
Secondary School -
K.D.B Public School
04.2008 - 04.2009