Analytics professional with over 5 years of industry experience in the pharma, retail, and e-commerce sectors. Demonstrated proficiency in handling large, complex datasets to derive actionable insights. Proven track record of adapting to evolving project requirements to achieve business objectives. Skilled in managing and developing high-performing teams to drive growth and success.
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Data Science Pro Degree, Imarticus Learning, 01/01/19
Customer targeting and segmentation, handled general medicine and oncology business unit brands for this analysis, collected data using multiple data sources, IQVIA LAAD|DRG|Xponent|DDD|Field force tools and technology used: SQL and PySpark for data manipulation, field affiliation data, and the final HCP universe were created based on a set of business rules, such as the time period, according to the market basket drugs, captured all the essential features that will help in segmenting HCPs, like claims count and normalized unit sales, marketing and campaign effectiveness, enabled deep insights into the performance of marketing campaigns, response across target segments, channel, and content affinity and effectiveness