Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
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Shimali Ghazi

Shimali Ghazi

Gurugram

Summary

Results-oriented Senior Marketing Executive with over three years of comprehensive experience in digital and traditional marketing. Demonstrated expertise in driving brand growth through strategic social media campaign management, performance marketing, and digital transformation. Proven track record in delivering impactful social media content, optimizing Amway's Health and Wellness, Beauty, and Personal Care portfolios, and advancing digital analytics and SEO initiatives. Adept at channel management, content strategy, and scaling digital capabilities to enhance brand and product experiences.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Senior Marketing Executive

Amway India
Gurugram
09.2021 - Current
  • Social Media & Content Strategy: Led the content brief and development for all social media campaigns, optimizing content for engagement and conversions. Increased regional follower engagement by 20%.
  • Performance Marketing & Media Management: Spearheaded paid and organic social marketing strategies aligned with broader brand objectives, achieving a 23% growth in Nutrilite's market share and 58% growth in Beauty & Personal Care.
  • Geo-Tagging for Lead Generation: Initiated and implemented geo-tagging for ABO partners, significantly enhancing lead generation mapping and contributing to sales growth through targeted regional engagement.
  • Channel & Digital Platform Management: Ensured timely updates across Amway-owned channels to reflect key messaging. Partnered with Digital/IT to support Amway's Social Commerce, advancing digital transformation initiatives and driving product visibility.
  • SEO & Website Content: Executed on-page SEO improvements and optimized website content for better search engine rankings, enhancing online visibility and ORM efforts.
  • Brand Partnerships: Independently managed sponsorships and partnerships with 17 marathon and fitness event organizers, generating 4,000+ leads and achieving a business turnover of Rs. 47 Lacs.
  • Product Launch Success: Launched Artistry Skin Nutrition, securing Rs. 3.09 Cr revenue in nine days and a 10.7% category growth.
  • Digital Transformation Support: Collaborated with cross-functional teams to enhance digital capabilities and implement digital analytics, leading initiatives that modernize brand experiences and improve customer engagement.

Digital Marketing Intern

ATS Infrastructure pvt ltd.
Noida
01.2021 - 08.2024
  • Assisted in the development of digital marketing campaigns for clients, including email, SEO and SEM, and social media.
  • Developed content for websites, blogs, and social media platforms to increase brand awareness.
  • Analyzed website metrics such as page visits and conversions to measure success of campaigns.
  • Developed digital marketing strategies to enhance brand presence. Created content for social media, newsletters, and promotional materials, contributing to an organic viewership growth of 43k on digital platforms.

Education

MBA - Digital Marketing

Jaypee Institute of Information Technology
Noida
09-2021

Skills

  • Digital & Social Media Marketing: Campaign Strategy, Performance Marketing, Social Commerce
  • Media & Channel Management: Paid & Organic Social, Media Strategy, Digital Transformation
  • SEO & Content Optimization: Website Content Management, ORM, and Analytics
  • Project Management: Cross-Functional Collaboration, Brand Positioning, Product Launches

Certification

Certifications

  • SEO for Beginners – Udemy
  • Digital Marketing Masterclass – Udemy
  • Excel for Beginners – Udemy

Accomplishments

  • Amway Young Achievers Award – Recognized among 20,000 employees for outstanding contributions to marketing initiatives.
  • Brand Growth – Achieved a 23% increase in Nutrilite's market share and a 58% boost in Beauty & Personal Care through strategic marketing efforts.

Lead Generation – Generated over 4,000 leads with a Rs. 47 Lacs turnover through independent partnership initiatives with marathon and sports events

Timeline

Senior Marketing Executive

Amway India
09.2021 - Current

Digital Marketing Intern

ATS Infrastructure pvt ltd.
01.2021 - 08.2024

MBA - Digital Marketing

Jaypee Institute of Information Technology

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Shimali Ghazi