Results-driven automobile parts sales professional with over 19 years of experience in sales, marketing, inventory management, and customer relationship management. Demonstrated ability to consistently achieve significant sales growth, establish efficient distribution networks, and cultivate strong customer relationships. Skilled in analyzing market trends, monitoring competitor activities, and implementing strategic initiatives to drive business growth. Possessing a strong technical background and extensive product knowledge, committed to providing exceptional customer service.
• Developed and managed an efficient distribution network across the Kerala region, ensuring comprehensive availability of products and services, resulting in an 85% growth in secondary sales over three consecutive years (2020-2023).
• Regularly interacted with distributors, retailers, technicians, and fleet owners to promote ASK Fras-Le Friction products, achieving primary and secondary sales targets.
• Monitored competitor activities and customer feedback, providing strategic inputs to senior management for product enhancements and marketing strategies.
• Collaborated with the accounts department to track and settle account receivables, ensuring timely payments from distributors.
• Promoted secondary sales in the North Kerala region by engaging with retailers, technicians, and fleet owners, resulting in a 55% sales growth over three years (2016-2019).
• Maintained optimal inventory levels by monitoring distributor stock and reducing sales loss due to product unavailability.
• Built and maintained a comprehensive database of retailers, technicians, and fleet owners, driving participation in loyalty programs and fitment schemes.
• Analyzed customer feedback to improve processes and service levels, fostering a loyal customer base
• Managed the distribution of TATA commercial vehicle parts to authorized service stations across North Kerala, achieving annual business of over 360 lakhs.
• Coordinated with Tata Motors for timely replenishment of parts inventory, ensuring optimal stock levels and availability.
• Handled supplier and transit damage claims, ensuring timely resolution and minimal disruption to operations.
• Tracked account receivables and ensured timely settlement of customer outstanding balances.
• Optimized lead times by expediting parts supply with suppliers and logistics providers, ensuring timely deliveries.
• Collaborated with sales and finance departments to procure the right quantity and type of parts at the right time.
• Managed material receipts and maintained accurate retail pricing, considering supplier costs and freight charges.
• Maintained optimal parts inventory levels, ensuring high service levels and low stock value.
• Coordinated with workshop and parts teams to ensure timely delivery of parts to service counters and retail sales.
• Administered pricing for non-Tata Motors parts, accessories, and other products.
Automotive Aftermarket Expertise
• Competency-Based Training Program for Tata Motors Dealers Supervisors
• Knorr Bremse Product Orientation Program