Summary
Overview
Work history
Education
Skills
References
Interests
Languages
Affiliations
Accomplishments
Timeline
Generic
SHIN YIEN LEE (WING)

SHIN YIEN LEE (WING)

Malaysia

Summary

Dedicated Shared Services professional with over 10 years of leadership experience in Order-to-Cash (O2C) and Customer Fulfillment operations. Proven track record of leading high-performing teams, driving operational excellence, process standardization, and continuous improvement across global shared services environments. Experienced SAP SD Power User with active involvement in system enhancements and automation projects. Lean Six Sigma White Belt certified, recognized for building strong stakeholder relationships and delivering sustainable business results.

Overview

3
3
Languages
3
3
years of post-secondary education
13
13
years of professional experience

Work history

Order Management Supervisor – EMEA

Mattel Continental Asia Sdn Bhd
Kuala Lumpur, Malaysia
04.2026 - Current

Managed EMEA order management operations across transitioned markets, ensuring service level adherence.

Partner with customer fulfilment logistics, sales IT, and distribution centres on order-to-cash.

Drive process improvements including EAN mapping, material master governance, ASO, CSV automation.

Develop and standardise operational SOPs across EMEA markets with customer fulfilment sign-off.

Built reporting dashboards to enhance KPI visibility, track order accuracy, and streamline issue resolution.

  • Handled operational escalations, identified root causes, and implemented corrective actions to prevent recurrence.
  • Led Italy transition activities into Kuala Lumpur shared services.
  • Coach and develop team members through monthly 1-to-1 sessions and knowledge sharing.

Opportunity to Order (O2O) Team Leader

Infosys BPM
Kuala Lumpur
11.2021 - 04.2026
  • Build and develop an order management team in shared services (O2O).
  • Managed order management reps to ensure timely, accurate responses to customer phone and email inquiries.
  • Led and coached direct reports to achieve daily business objectives.
  • Deliver customer service by answering enquiries and handling escalations.
  • Coordinated departments to enhance customer satisfaction through effective process improvements.
  • Develop training curriculum and work instructions, then coach team members.
  • Oversaw processing of order-entry documents to ensure accuracy and completeness. and data for PO, VO, payment, delivery, pickup.
  • Conducted internal reporting to track productivity and quality metrics. and analysis, including productivity, quality, and root-cause reviews.
  • Support monthly UAT for system enhancements before production release.

Billing Analyst Supervisor

Air Products Shared Services Sdn Bhd
Kuala Lumpur
06.2015 - 10.2021
  • Coordinated China, Taiwan, and Hong Kong billing activities as team lead.
  • Monitored team productivity against SLAs, adjusting task assignments to optimise workflow.
  • Diagnosed invoice issues and implemented prevention steps, enhancing daily accuracy.
  • Processed SAP SD order-to-cash invoices using SAP SD billing workflows.
  • Facilitated Versum material subsidiary migration, ensuring seamless technical knowledge transfer.
  • Participated in Taiwan electronic invoice testing and South Korea SmartBill automation.
  • Conducted tests on new entity setups to validate billing processes. as billing team power user.

Customer Service Representative

Air Products Shared Services Sdn Bhd
Kuala Lumpur
05.2014 - 06.2015
  • Handled order-related phone calls, inquiries, emails, and faxes, providing clear information and resolving issues efficiently.
  • Processed liquid and bulk customer orders across China and Taiwan, ensuring timely fulfilment and customer satisfaction.
  • Coordinated with customer service and commercial teams to streamline order processing and enhance overall service delivery.
  • Maintained correct filing, storage, and retrieval of sales orders and correspondence in SAP.
  • Confirmed receipt for system and manual delivery orders promptly.
  • Created purchase orders and requisitions in SAP for procurement needs.
  • Developed expertise in order management systems to enhance processing efficiency.
  • Followed standard business procedures, global trade compliance, and security standards strictly.

Sales & Customer Service Executive

Panasonic Appliances Refrigeration Devices
Malacca
02.2013 - 05.2014
  • Managed promotional activities for compressor solutions by managing prospect outreach for compressor solutions.
  • Led solution discussions by developing relationships and tailoring compressor recommendations.
  • Identify business opportunities by assessing prospects and judging industry customer positioning.
  • Evaluate sales options through structured research and competitive analysis.
  • Own commercial negotiations by factoring competitor actions, material cost, and currency.
  • Decide proposal terms using competitor benchmarks and currency-driven pricing changes.
  • Drove next steps by coordinating follow-up actions tied to each opportunity.
  • Directed opportunity follow-up by continuously monitoring customer activities.
  • Enhanced customer retention through practical support and advisory guidance.
  • Champion service improvements through customer visits across the Middle East.
  • Deliver long-term customer value by tracking opportunities and actions.
  • Ensure customer engagement stays aligned with competitor and market shifts.
  • Compiled and summarised market data to support reporting requirements by gathering, analysing, and summarising market intelligence.
  • Guided product planning with insights from market potential signals for Egypt.
  • Account for new product planning by translating local needs into roadmaps.
  • Present mid-term plans, world maps, and business plans to stakeholders.
  • Manage production delivery readiness by checking plan conformance and timing.
  • Assure schedule achievement by validating production execution against plans.
  • Govern delivery coordination by aligning parties for smooth shipments.
  • Oversee inventory control through timely key-window communications across regions.

Education

Bachelor of Business Studies/Administration/Management - Human Resource Management

Multimedia University (MMU)
Malacca
01.2010 - 01.2013

Skills

  • Order-to-cash management
  • SAP SD module
  • Salesforce
  • ServiceNow
  • Customer relationship management
  • Microsoft Office Suite
  • LB shell system

References

References available on request.

Interests

photography & travelling

Languages

English
Upper intermediate
Chinese (Mandarin)
Proficient (C2)
Malay
Upper intermediate

Affiliations

  • photography

Accomplishments

  • Best Team Leader Award
  • Best Team Award (Hong Kong)
  • Recognition of Excellence – Awarded by Taiwan and Singapore stakeholders for outstanding service delivery, operational support, and cross-functional collaboration.

Timeline

Order Management Supervisor – EMEA

Mattel Continental Asia Sdn Bhd
04.2026 - Current

Opportunity to Order (O2O) Team Leader

Infosys BPM
11.2021 - 04.2026

Billing Analyst Supervisor

Air Products Shared Services Sdn Bhd
06.2015 - 10.2021

Customer Service Representative

Air Products Shared Services Sdn Bhd
05.2014 - 06.2015

Sales & Customer Service Executive

Panasonic Appliances Refrigeration Devices
02.2013 - 05.2014

Bachelor of Business Studies/Administration/Management - Human Resource Management

Multimedia University (MMU)
01.2010 - 01.2013
SHIN YIEN LEE (WING)