Shina Mathur
Jaipur
Summary
Experienced Business Finance Manager with a solid background in managing financial operations, strategic planning, AI-driven analytics, strategic decision support and business development. 8+ years of experience across media, consulting, finance, sales operations, and digital business. Strengths include forecasting, risk management and regulatory compliance along with strong analytical skills and problem-solving capabilities. Proven track record of implementing effective financial strategies that drive business growth and profitability. Known for improving operational efficiency by applying sound decision-making abilities based on detailed financial analysis.
Overview
11
11
years of professional experience
Work History
Business Analyst
Dainik Bhaskar Group
01.2023 - Current
- Analyze business performance, advertising revenue trends, and market insights across markets.
- Build dashboards and MIS reports for leadership decision-making.
- Use AI tools for data cleaning, automation, and insight generation.
- Conduct competitor benchmarking and consumer engagement analysis.
- Collaborate with cross-functional teams on campaign optimization.
- Improve operational efficiency by standardizing reports.
Intern
Directorate of Economics & Statistics, Govt. of Rajasthan
01.2022 - 01.2023
- Created awareness programs for financial And other government policies.
- Financial presentations to spread awareness
- Prepared social media and communication content.
- Conducted public counselling sessions.
- Assisted with e-Mitra application processing.
Business Development Associate
BYJU’S
01.2021 - 01.2022
- Conducted counseling sessions for parents and students of finance domain.
- Managed CRM data and processed education loan applications.
- Maintained MIS reports and achieved set targets.
- Strengthened post-sales engagement and customer relationships.
Sales Manager
Gemporia
Jaipur
01.2019 - 01.2021
- Prepared financial plans for team’s revenue achievement
- Planned product listings for live TV sales shows.
- Managed global e-commerce platforms (Etsy, Amazon, Flipkart, eBay).
- Handled vendor coordination, inventory, and order dispatch.
- Analyzed daily sales performance and created growth plans.
Financial Advisor
H.N. Pradhan & Associates
01.2017 - 01.2019
- Prepared financial assessment reports for loans.
- Analyzed collateral valuation and project proposals.
- Maintained compliance documentation.
- Worked with clients on business expansion planning.
Deputy Manager, Enterprise Credit
ICICI Bank Ltd.
01.2015 - 01.2016
- Prepared financial analysis reports for working capital limits.
- Performed due diligence, AML, KYC, CIBIL checks.
- Managed trade finance clients and foreign currency transactions.
- Ensured compliance and monitored end-use of funds.
Education
MBA - Finance & IT
Birla Institute of Technology
BCA - Computer Science & Mathematics
BIT Mesra
XII - Commerce with Maths
St. Angela Sophia School
X -
St. Angela Sophia School
Skills
- Business Analysis & R&D
- AI Tools: Generative AI
- Strategic planning with top level management
- Data Automation
- Market & Consumer Insights
- Financial & Credit Analysis
- Compliance
- AML
- KYC
- Due Diligence
- Sales Strategy & Revenue Growth
- Data Interpretation & Dashboarding
- Client & Stakeholder Management
- Project Coordination
- E-commerce & Digital Operations
- Team Leadership & People Management
- MS Office
- DBMS
- ERP - Finacle And Jaguar
- SQL
Additional Information
Worked in event management . Creates travel videos and digital content in free time. Recognised for leadership and management skills throughout the career.
Languages
Hindi
First Language
English
Proficient
C2
Timeline
Business Analyst
Dainik Bhaskar Group
01.2023 - Current
Intern
Directorate of Economics & Statistics, Govt. of Rajasthan
01.2022 - 01.2023
Business Development Associate
BYJU’S
01.2021 - 01.2022
Sales Manager
Gemporia
01.2019 - 01.2021
Financial Advisor
H.N. Pradhan & Associates
01.2017 - 01.2019
Deputy Manager, Enterprise Credit
ICICI Bank Ltd.
01.2015 - 01.2016
MBA - Finance & IT
Birla Institute of Technology
BCA - Computer Science & Mathematics
BIT Mesra
XII - Commerce with Maths
St. Angela Sophia School
X -
St. Angela Sophia School