Shina Suri
Kota
Summary
Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
11
11
years of professional experience
2012
2012
years of post-secondary education
2
2
Languages
Work History
International Export Sales Manager
Shimla Hills Offerings Pvt. Ltd.
01.2025 - Current
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies.
- Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
- Built long-lasting client relationships through excellent customer service and consistent followups.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
International Export Manager
Regal Kitchen Foods Ltd.
04.2024 - 12.2024
- Maintained accurate records/documentation related to all aspects of exports—ensuring full traceability during audits/inspections as needed.
- Negotiated favorable contract terms to maximize profit margins while maintaining high-quality standards.
- Prepared various import, export and supplier forms for customs submittal.
- Enhanced customer satisfaction by providing exceptional support and resolving issues promptly.
Business Development & Brand Executive
REGAL KITCHEN FOODS LIMITED
08.2021 - 03.2024
- Daily content planning and execution with the Agency
- Ideation, Planning and Execution of offline marketing
- Building strategies for business development strategy
- BTL Planning for product promotion
- Integration of offline campaigns with online activities
- Organizing Events such as Cookery Shows and be a part of other B2B & B2C Events.
- Planning and execution of exhibitions along with all the branding activities
- Planning and executing new Product Launch
- New Product development strategies, planning and execution as per the customer needs
- Vendor management for marketing collaterals
- Planning and executive event for the chef For Our Product
- Hunt down new clients by cold calling & business meetings For HORECA sales
- Creating top class presentations & quotations to get more business volumes for my organization.
- Interacting with existing clients to increase billing volumes from clients already on board.
- STRATEGY Planning for HORECA SALES
Marketing Executive
BIRYANI BY KILO (SKYGATE HOSPITALITY)
01.2019 - 08.2020
- Taking care of Sales & Marketing activities for brand promotion and development.
- Contributes information, ideas, and research to help develop marketing strategies.
- Helps to detail, design, and implement marketing plans for each product or service being offered
- Enhancing sales and brand recall through Advertising, ATL, BTL, Publicity, Events, Cross Promotions, media buying, media endorsement and Tie-Ups.
- Develop sales strategies and approaches for various products and services, such as special promotions, sponsored events, etc.
- Improve marketing and sales performance.
- Attends trade shows, corporate events and meet corporate clients as needed.
- Constantly monitoring competition with respect to Price positioning, marketing activities, offers and market trends.
- Using Online marketing including Social networking sites to increase the brand visibility and brand recall through the most extensively used medium of information by the target segment.
- Briefing & Liaison with various vendors on a daily basis.
- Stimulation of communication & media strategies to drive awareness
Marketing Executive
DEZYNE HUB
07.2015 - 12.2018
- Developing new social media strategies and campaigns for clients like Hero Moto Corp, Yes bank, Tata Motors and many others.
- Promoting products, services and content over social media, in a way that is consistent with an organization's brand and social media strategy.
- Keeping track of data and analyzing the performance of social media campaigns.
- Working on lead generation and brand awareness.
- Organizing events and exhibitions as per client needs.
- Creating and executing Email Marketing Campaigns.
- To interact and maintain a healthy relationship with the client.
- Briefing & Liaison with various vendors on a daily basis.
- Stimulation of communication & media strategies to drive awareness
Sr. Executive (Client Servicing & Business Development)
7CS Communication
09.2014 - 05.2015
- Bridging the gap between client & their end consumer by offering best integrated BTL solutions like road shows, mall activities, inshop branding, retail and visual branding, regional welfare activities and generating ROI.
- Negotiation with clients for Budgets & course of action of events to increase profitability of my organization without compromising quality deliverables to my clients.
- Planning BTL campaign
- Evaluate the activations/solutions to analyze post performance & critics for further improvement.
- Regular touch base with existing clients for repeat business
- Organizing Events & Exhibitions
- To interact and maintain a healthy relationship with the client.
- Briefing & Liaison with various vendors on a daily basis.
- Stimulation of communication & media strategies to drive awareness
- Hunt down new clients by cold calling & business meetings.
- Creating top class presentations & quotations to get more business volumes for my organization.
- Interacting with existing clients to increase billing volumes from clients already on board.
- Positioning the brand in alignment with crystallized targeted consumer's insights.
- Identifying target audiences and devising campaigns that engage, inform and motivate.
- Taken brand ownership and provide the vision, mission, goals and strategies to match up to.
- Development & translation of brand strategies into brand plans, brand positioning and go-to-market strategies.
- Plan & execute all BTL programs operation.
- Some of BTL activities done like road shows, flyer distributions, mall activities.
- Planning of BTL activity for food panda and mom & me store.
- Nurtured links with vendors & suppliers to get quality work done at minimum price.
Education
B. Com -
International College for Girls
Higher Secondary - undefined
Sophia Sr. Sec. School
Secondary - undefined
Modern Sr. Sec. School
Skills
BTL advertising
events
exhibitions
retail branding
in-shop displays
conference
market research
event planning
coordination
Marketing Collaterals
Corporate Marketing
Marketing Communication
Business proposal writing
presentation creation
client negotiation
media agency negotiation
communication skills
team spirit
working under pressure
creativity
organization
goal orientation
quantitative skills
analytical skills
management skills
writing briefs
creating marketing plans
creating strategy plans
budgeting
Banners
Pamphlets
vouchers
large format printing
offset printing
social media marketing
Google ad words
SMO
SEO
Scholastic Credentials
- Certified digital marketing course, 6 months
- PG Diploma (Public Relation, Marketing and Advertising), I.I.M.M Delhi, 2014
- B. Com, International College for Girls, Rajasthan University, 2012
- Higher Secondary, Sophia Sr. Sec. School, 2009
- Secondary, Modern Sr. Sec. School, 2007
Extra Curricular Activities and Hobbies
Promotion and Co-ordination of events Participated in various school & college events Reading Novel Active member of dance and acting competition in college and school Participated in various events & competitions at college level
Personal Information
Date of Birth: 04/08/91
Internship
- Regional Public Relations, 8 Weeks, Done PR of vintage car rally, follow up with journalist for the coverage of steel bird helmet
- Portrait Advertising, 8 Weeks, Project on retail industry
Timeline
International Export Sales Manager
Shimla Hills Offerings Pvt. Ltd.
01.2025 - Current
International Export Manager
Regal Kitchen Foods Ltd.
04.2024 - 12.2024
Business Development & Brand Executive
REGAL KITCHEN FOODS LIMITED
08.2021 - 03.2024
Marketing Executive
BIRYANI BY KILO (SKYGATE HOSPITALITY)
01.2019 - 08.2020
Marketing Executive
DEZYNE HUB
07.2015 - 12.2018
Sr. Executive (Client Servicing & Business Development)
7CS Communication
09.2014 - 05.2015
Higher Secondary - undefined
Sophia Sr. Sec. School
Secondary - undefined
Modern Sr. Sec. School
B. Com -
International College for Girls