Shinu Abraham
Summary
Decisive Marketing Manager with 10+ years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adept at cultivating custom-tailored campaigns.
Overview
15
15
years of professional experience
Work History
Senior Marketing Manager
Luxury Ride - Retail
01.2023 - Current
- Conducted research on target markets, competitors, industry trends, pricing strategies, and consumer insights.
- Developed and maintained digital analytics dashboards for website performance metrics.
- Conducted post-campaign evaluations to measure success and ROI of marketing campaigns.
- Worked closely with developers and designers in order to implement changes that would improve user experience on websites.
- Created custom reports to track user engagement with web content.
- Planned and executed integrated marketing campaigns that included traditional and digital initiatives.
- Monitored competitor activity to ensure competitive advantage in the marketplace.
- Provided direction on creative messaging for various media outlets including TV, radio, print and online sources.
- Managed a team of media professionals responsible for executing marketing strategies across multiple platforms.
- Developed training and employee development materials to improve team performance.
- Delivered training seminars on topics such as team building, communication skills, customer service, leadership development, and conflict resolution.
Marketing & Communication Manager
Kreate Energy Global
01.2020 - 01.2023
- Developed and executed annual events, strategic external communications & digital marketing plan for Kreate Energy, Technologies & Solar divisions
- Interacted with internal stakeholders in crafting executive messaging driving the organisation's positive image within the community
- Financial planning for all internal and external events and managing relationships with PR agencies
- Managed Kreate Lights e-commerce Amazon & Flipkart portal and marketing campaigns
- Digital Marketing, analysis, SEO, and website management
- Planning and handling all social media platforms for the organisation
- Coordinated with government establishments for external communication.
Operations & Communication Manager
Decathlon Sports
01.2013 - 01.2015
- Managed all contact with media and oversaw advertising placement and sponsorships
- Managed and maintained the decathlon store identity and digital media marketing
- Managed running brand Kalenji sales both in-store and online channels
- Planned, budgeted, and executed new store event launches and digital campaigns
- Trained team on customer interaction, efficiency, and shrinkage management
- Shared store financial and CSAT reports
- Prepared annual event calendar for the store
- Executed 3 major runs with more than 1000 participants and 2 sports communities
- Promoted company's identity in the market with global marketing initiatives, working closely with F&B, and the sales team
- Created product brochures and social media posts
- Prepared sales and customer feedback reports
- Planned and coordinated events with hotels for product promotion and vendor management
- Coordinated with local newspaper agency for ads and pamphlets distributions.
Assistant Marketing Manager
Taiga Resorts - Japanese Company (FMCG)
01.2009 - 01.2013
- Managed all contact with media and oversaw advertising placement and sponsorships
- Managed and maintained the decathlon store identity and digital media marketing
- Managed running brand Kalenji sales both in-store and online channels
- Planned, budgeted, and executed new store event launches and digital campaigns
- Trained team on customer interaction, efficiency, and shrinkage management
- Shared store financial and CSAT reports
- Prepared annual event calendar for the store
- Executed 3 major runs with more than 1000 participants and 2 sports communities
- Promoted company's identity in the market with global marketing initiatives, working closely with F&B, and the sales team
- Created product brochures and social media posts
- Prepared sales and customer feedback reports
- Planned and coordinated events with hotels for product promotion and vendor management
- Coordinated with local newspaper agency for ads and pamphlets distributions.
Education
B.com -
SGTB Khalsa College, Delhi University
01.2013
Higher Secondary -
St Xavier School
01.2012
Senior Secondary -
St Angel School
01.2007
Skills
- Data Analytics
- Customer Segmentation
- Marketing Analytics
- Digital advertising
- Competitive Analysis
- Content Strategy
- Budget Oversight
- Cross-Functional Collaboration
- Strategic Planning
- Creative Direction
Accomplishments
- 2 Successful Collaborative Run with Leela Hotels & Super Sikh Run.
- 3 Successful Opening Decathlon Reatil Stores In Delhi NCR.
- Consecutive 3 times winner Business Forecasting and Accuracy of (Bracket of +-5%).
- Gold Medalist - National Athletic Games in 200M. (2008)
Languages
English
First Language
Hindi
Proficient (C2)
C2
Malayalam
Intermediate (B1)
B1
Timeline
Senior Marketing Manager
Luxury Ride - Retail
01.2023 - Current
Marketing & Communication Manager
Kreate Energy Global
01.2020 - 01.2023
Operations & Communication Manager
Decathlon Sports
01.2013 - 01.2015
Assistant Marketing Manager
Taiga Resorts - Japanese Company (FMCG)
01.2009 - 01.2013
B.com -
SGTB Khalsa College, Delhi University
Higher Secondary -
St Xavier School
Senior Secondary -
St Angel School
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