Shinjini Chattopadhyay
Kolkata
Summary
Results-driven Marketing Manager accustomed to overseeing operations with strong attention to detail. History of meeting demanding group objectives through employee training, motivation and performance management. Working knowledge of optimal practices and safety behaviors for Marketing Campaigns.
Overview
3
3
years of professional experience
Work History
Area Manager
RJ Corporation
06.2023 - Current
- Developed strategy based on research of consumer buying trends and market conditions.
- Assessed reports to evaluate performance, develop targeted improvements, and implement changes..
- Transformed underperforming teams into productive, profitable teams.
- Designed insightful and attractive presentations for the team for better output.
- Converted 24 clients in a span of 6 months
Marketing Manager
Think And Learn
11.2021 - 05.2023
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Created and managed social media campaigns to increase brand engagement.
Programee Analyst
Cognizant
04.2021 - 10.2021
- Performed system analysis, documentation, testing, implementation, and user support for platform transitions.
- Validated results and performed quality assurance to assess accuracy of data.
- Queried databases for information needed for report processing.
- Performed audits of subsidiaries to protect shareholders and potential investors from fraudulent or unrepresentative financial claims.
Education
B.Tech - Electronics And Communications Engineering
Institute of Engineering And Management
Kolkata05.2021
High School Diploma -
Ellite Institute of Engineering And Management
Kolkata05.2018
Class 10 -
Kendriya Vidyalaya No 1 Salt Lake
Kolkata03.2015
Skills
- Order Management
- Operations Management
- Controlling Costs
- Business Development and Planning
- Public and Media Relations
- Partnership Development
- Budget Administration
- Digital Marketing
- Social Media Marketing
- Data Analytics
- KPI Tracking
- Customer Acquisition
- Brand Promotion
- Market Analysis
- Marketing Campaign Development
- Marketing Campaigns
- Customer Relationship Management (CRM)
- SQL
- DBMS
- Tableau
Timeline
Area Manager
RJ Corporation
06.2023 - Current
Marketing Manager
Think And Learn
11.2021 - 05.2023
Programee Analyst
Cognizant
04.2021 - 10.2021
B.Tech - Electronics And Communications Engineering
Institute of Engineering And Management
High School Diploma -
Ellite Institute of Engineering And Management
Class 10 -
Kendriya Vidyalaya No 1 Salt Lake
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