SHINJINI CHATTOPADHYAY
Sheffield ,United Kingdom
Summary
Dynamic professional with expertise in advanced Excel, ROI analysis, and data visualisation. Proven track record in event planning and execution, public relations, and media relations. Skilled in social media marketing, campaign development, and project management. Adept at webinar and podcast production, with a strong understanding of product positioning and pricing strategy formulation. Demonstrates leadership and mentoring abilities while excelling in CRM management and consumer behaviour analysis. Career goals include leveraging skills to drive impactful PR strategies and enhance brand presence across digital platforms.
Driven and ambitious marketing professional with background in developing digital marketing strategies and completing market research. Creative, friendly and communicative team player. Proven success in crafting SEO-optimised written content that improves online rankings.
Overview
4
4
years of professional experience
Work history
MARKETING MANAGER
TopUni Network
Kolkata, West Bengal
05.2023 - 09.2025
- Managed Pan-India outreach, onboarding 500+ schools across 25+ states, with 65% year-on-year growth
- Led 100+ educational events/webinars annually, engaging over 1.2 lakh+ students across India.
- Achieved conversion rate of 41% from school outreach to student registration across major campaigns.
- Built and maintained strong relationships with 1,000+ school principals, and education leaders
- Led team of 25+ and external vendors for on-ground & virtual event execution, ensuring 99% adherence.
- Delivered cost-effective planning for events with cumulative annual budget of ₹50+ lakhs, optimizing spend to deliver high student turnout and engagement and tracked outreach performance, converting 1 in every 3 schools.
MARKETING MANAGER
Airvoice + Dnair
Gurgaon, Haryana
05.2022 - 04.2023
- Led strategic marketing efforts for Airvoice and Dnair with focus on promoting indoor air quality solutions and enhancing brand visibility through digital campaigns; that resulted in 15% growth in sales.
- Spearheaded Airvoice’s and Dnair’s presence at 19th CII Sustainability Summit 2024, D arc Expo 2024, Mayo Summit 2024 alongside designed booths that showcased AQI monitoring solutions.
- Directed performance marketing initiatives alongside external agencies, emphasizing lead generation, subscriber growth, and cost optimization, delivering 15% decrease in cost per lead.
- Developed and implemented content strategies that boosted product visibility with SEO-driven blog posts.
Achieved over 30% rise in social media engagement by employing targeted keywords and optimized meta descriptions. Increased organic website traffic by more than 20% within three months. - Managed Dnair’s and Airvoice's social media platforms, with focus on Instagram sales, subscriber growth, and viral content creation. Successfully led initiatives that grew brand’s online presence.
- Conceptualized and executed influencer collaboration, resulting in 70% increase in engagement.
- Evaluated campaign performance metrics to enhance ROI and improve future strategies, realising 15% decrease in CPL and 25% increase in conversion rates, utilising insights from tools such as Google Analytics and Facebook Ads Manager.
- Established comprehensive brand guidelines to ensure consistency across typography, colour schemes, tone, and logo usage. Achieving over 30% increase in brand recognition.
- Developed and optimised high-quality visuals and video content through Canva and Figma, upholding stringent brand guidelines.
AREA MANAGER
RJ Corporation
Kolkata, West Bengal
06.2023 - 04.2024
- Onboarded 30+ clients, for umbilical cord blood and cord tissue preservation of stem cells
- Successfully established official-ups with 10+ hospitals, and cracked more than 20 doctors for support.
- Collected, organized and input information into databases for storage.
- Facilitated strategic decision-making by creating detailed reports across multiple data axis.
MANAGER
Think and Learn
Kolkata, West Bengal
02.2023 - 05.2023
- Developed lead generation campaign strategy, objective, etc. to drive successful customer acquisition
- Planned, budgeted, forecasted the lead requirements in adherence with Centre and team requirement
- Generated ₹ 5 Crore+ revenue, 9000+ leads with 5% conversion rate through various marketing
- Maintained various matrices - CPA, CPL, Revenue and drive campaigns: School Engagement etc.
- Responsible for cracking local assets along with national assets for lead generation, recruitment, training, managing and leading agencies, interns and on ground team members to ensure seamless delivery of leads
ASST. MANAGER
Think and Learn
Kolkata, West Bengal
11.2021 - 01.2023
- Strategized as cross-functional POC in achieving target of 5 % Q/L conversion for K10 Campaign
- Conducted brand collaboration activities and Product marketing for different ATL and BTL campaigns
- Administered National level quiz competition held across 1000+ schools in various West Bengal cities
- Coordinated as Operations Manager-Logistics of quiz for 5 provinces across entire East India
- Gained hands on experience on Team building, Logistics, Marketing and Operations Management
- Constructively led and onboarded 200+ schools for Product Marketing at Akash Byjus Project ANTHE
- Experience using data and analytics to track performance and measure success of marketing efforts
- Gained knowledge of advertising principles and experience creating and placing ads in various media
Education
Master of Business Administration - Management
University of Sheffield
England 09.2025 -
B. Tech (ECE) - Electronics and Communication
IEM, KOLKATA
India 08.2018 - 06.2021
Diploma - Electronics and Telecommunication
EIEM SODEPUR
08.2015 - 06.2018
Class X - Science
Kendriya Vidyalaya No 1 Salt Lake
Kolkata, West Bengal 04.2014 - 03.2015
Skills
- Advance Excel
- ROI analysis
- Event planning and execution
- Data Visualization
- Public relations expert
- Webinar and podcast production
- Campaign development
- Project Management
- Social media marketing
- Sales pipeline management
- Media relations
- Product positioning understanding
- Pricing strategy formulation
- PR strategy creation
- Social media platforms expertise
- Leadership and mentoring
- Consumer behavior understanding
- CRM management
Awards
Former National Kabaddi Player (Under 21) at SAI (Sports Authority of India), Winners at Group Dance Competition at ISI, IBS, ADAMAS, NIT JAMSHEDPUR, AMITY, etc.
INTERNSHIP
- APR’21 – SEP’21 COGNIZANT TECHNOLOGY SOLUTIONS (6 Months) PROGRAMEE ANALYST
- Front-end development by creating user-friendly web applications using HTML, CSS, and JavaScript frameworks
- Back-end development by server-side logic, APIs, data storage, retrieval, and seamless integration
- Managing Database by designing efficient schema, queries, and ensuring data integrity and security
POSITION AND RESPONSIBILITY
- Event Organizer
- IEM: Spearheaded in organizing different events at IEM like Josh Talks, IIFF, Smart Power Talks and helped in organizing the Culture Fest of IEM IEMPACT
- Event Co Ordinator
- Event Coordinator, Indian Idol, Kolkata: Facilitating an environment and acting as an interface between the contestants and the judges, thereby ensuring a smooth execution of the audition process
- Event Coordinator, KBC, Kolkata: Facilitating a smooth enact of the Quiz reality show Kaun Banega Crorepati between the contestants and the panelist, thereby ensuring a smooth process
Languages
English
Fluent
Hindi
Fluent
Bengali
Advanced
Affiliations
- Travelling
- Singing
Timeline
Master of Business Administration - Management
University of Sheffield
09.2025 -
AREA MANAGER
RJ Corporation
06.2023 - 04.2024
MARKETING MANAGER
TopUni Network
05.2023 - 09.2025
MANAGER
Think and Learn
02.2023 - 05.2023
MARKETING MANAGER
Airvoice + Dnair
05.2022 - 04.2023
ASST. MANAGER
Think and Learn
11.2021 - 01.2023
B. Tech (ECE) - Electronics and Communication
IEM, KOLKATA
08.2018 - 06.2021
Diploma - Electronics and Telecommunication
EIEM SODEPUR
08.2015 - 06.2018
Class X - Science
Kendriya Vidyalaya No 1 Salt Lake
04.2014 - 03.2015
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