Shiny Nag

Clients: Century Real Estate, Biesse India, Harfun, and The Indian Garage Co.

• Designing integrated PR strategies to enhance brand visibility.
• Creating and circulating multiple PR documents, such as press releases and media pitches.
• Cultivating and nurturing professional relationships with journalists and influencers.
• Drafting comprehensive PR calendars for client operations.
• Showcased successful preparation of SOW and NBD documentation to streamline client onboarding.
• Managing influencer partnerships to ensure timely and successful fulfillment of agreed objectives.
• Monitoring media stories and industry trends to identify PR opportunities.
• Organizing press conferences and promotional activities during client events to engage target audiences.
• Developing strategies for effective communication management during crises, ensuring brand remains untarnished.

Clients: Bombay Shirt Company, Woodsman Mountain Whiskey, Influennz Clinic by Dr. Geetika, The Face Centre by Dr. Ishan Sardesai.

• Crafted and circulated various PR materials including press releases and media pitches.
• Cultivated connections with journalists and influencers to obtain positive media exposure.
• Managed influencer relationships effectively for the successful completion of deliverables.
• Supported execution of successful launch events.

Brands: MyGlamm, Sirona, St. Botanica, Manish Malhotra Beauty, Organic Harvest, BabyChakra, and The Mom's Co.

• Performed comprehensive research to identify influential media outlets, bloggers, and influencers across the corporate, lifestyle, and beauty sectors.
• Crafted and dispatched press releases and pitch notes to highlight brand initiatives, product launches, and partnerships.
• Built relationships with journalists and influencers through personalized pitches, and timely follow-ups.
• Monitored media coverage for both portfolio and acquired brands.
• Executed planning and coordination of launch events.
• Developed and updated content for the company's social media platforms.
• Developed innovative strategies to boost campaign impact and brand perception.

Clients: Melorra, Pee Safe, SARVA Yoga, Live Love Laugh Foundation, Housejoy.

• Assisted in tracking brand mentions through media monitoring and management.
• Created high-impact content aimed at amplifying brand awareness through strategic communication.
• Proposed communication tactics to bolster brand visibility.

• Crafted strategies optimizing follower growth and brand enhancement on social media.
• Applied PR techniques to promote organizational initiatives via multiple media channels.

• Developed in-depth reports for stories across various beats, including Lifestyle, Education, Entertainment, and Sports.
• Authored and published several bylined articles.
• Assisted in proofreading and writing press releases submitted by regional reporters.

• Crafted, revised, and finalized blogs to align with client specifications.
• Crafted SEO-focused content that boosted clients' website rankings.